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Social Media In The Workplace - CASLIS Workshop Jan2009

Social Media In The Workplace - CASLIS Workshop Jan2009



Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.

Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.



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    Social Media In The Workplace - CASLIS Workshop Jan2009 Social Media In The Workplace - CASLIS Workshop Jan2009 Presentation Transcript

    • Social Media in the Workplace: Having Fun While Getting it Done Presented by Kimberly Silk, MLS BrightSail Strategic Marketing January 12, 2009
    • Our Agenda
      • Defining Social Media and Web 2.0
      • Why Social Media works so well
      • Technologies You’re Using (Q&A)
      • Technologies To Consider
      • Ongoing Issues re: Social Media in the Workplace
      • What will Web 3.0 be?
      • Q & A
      • LUNCH!!
    • What is Social Media, Anyway?
      • Wikipedia says:
          • Social media  are primarily Internet- and mobile-based tools for sharing and discussing information among human beings . The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio . This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities , as people share their stories and experiences. 
    • Defining Web 2.0
      • Web 1.0 was about seeking out information and one-to-one communication
        • We searched for, retrieved and read content on web sites;
        • We used email to communicate.
      • Web 2.0 is about interacting and sharing with each other, one to many and many to many, and with more immediacy
        • We podcast, mass collaborate on wikis and blogs, chat using instant messaging, and share our daily thoughts activities on Facebook and Twitter.
        • Government 2.0 can provide more effective service delivery to citizens using the multiple communication channels they prefer.
    • Web 3.0 is….
      • There are several opinions here, so let’s get back to this later.
      • For now, let’s talk about why Social Media works …
    • Social Media Enhances Communication
      • Social media does not exist without a community to create it and keep it going; the technology is just the conduit.
      • The community creates the rules of engagement as they go along, and constant collaboration naturally separates quality input from the trash.
      • There are constant checks and balances, which results in a knowledge base that is as reliable as the community that created it.
      • Social media is infinite: there is not a set number of pages or hours. Anybody can participate in social media by adding comments, instant messaging or even editing the content themselves.
    • Social Media Engages Generation Y
      • Generation Y has grown up digital, communicating in new, multi-channel ways
        • They watch TV while using the computer, and on the computer they may simultaneously listening to music, chatting with friends, posting to FaceBook and playing a game. They may also be texting on their phones.
        • Email is “old school”. Instant messaging, texting and posting to social network sites is preferred.
      • Engaging the Gen Y’s through social media will appeal to their communication preferences, and draw out the new ideas you’re looking for.
    • Social Media is Popular
      • Canada has the most Facebook users outside of the United States, at more than 10.6 million - that's about 32% of the entire population of the country- including those too young and "too old" to be on Facebook.
        • Profile by age:
          • Canadian users between the ages of 13 and 19 = 2.7 million
          • 19 to 25 = 3.3 million
          • 25 to 35 = 3.2 million
          • 35 to 45 = 1.5 million
          • 45+ = 1 million
          • Source: http://socialmediagroup.com/2008/12/29/december-facebook-statistics-canada /
      Source: http://profectio.com/7-million-canadians-choose-facebook-dominance-continues-in-2008
    • Social Media (can be) Darn Cheap
      • Many tools are free
      • Those that are not free have levels of fees, depending on your needs
      • Open Source tools are a terrific way to take advantage of emerging technologies, and to “give back” by participating in the development community
      • Just remember: you get what you pay for.
    • Social Media Requires Work
      • Culture is critical; if your culture is not ready for the openness and lack of established protocols that social media brings, they will likely fail;
        • Successful online communities have support from top levels of management and buy-in from all team members;
      • Communities need people to create, build and maintain them;
        • Successful communities need the “worker bees” to contribute, moderate when necessary, and do the house-keeping necessary for a healthy, rich, well-maintained network.
    • Social Media Technologies
      • What You’re Already Using
        • Podcasting
          • Terrific for distributing your message to the iPod generation
          • DND uses podcasts to recruit new grads
        • Blogs
          • Great for disseminating news; can use a blog’s RSS feed to distribute the news via RSS readers or direct to inbox (i.e. Feedburner)
          • Privacy Commissioner blogging on privacy issues
        • Wikis
          • Good for building an encyclopaedia of knowledge through collaboration
          • NRC has set up a department wiki
    • Social Media in the Workplace
      • What else have you tried?
      • How’s it going?
    • Social Media Technologies
      • Other useful tools to consider
        • Collaborative platforms such as BaseCamp, Ning, and Google Groups
        • LinkedIn – a business-focused social network
        • iGoogle and Google Apps – build your own team dashboard
        • YouTube – creating GOC video channels for public consumption
    • 37 Signals Web-based Collaboration
    • BaseCamp Project Mgmt & Collaboration
    • Ning – DIY Social Networks
    • Another Ning example
    • Google Groups
    • LinkedIn
    • LinkedIn Groups
    • iGoogle – Build Your Own Dashboard
    • Google Apps
    • YouTube
    • Ongoing Issues Every Step of the Way
      • Security
        • who sees what, when?
      • Privacy
        • the fine balance between personalization and TMI
      • Policies & procedures
        • The Acceptable Use guidelines are a great place to start
      • Codes of conduct
        • Refining the rules of the road
    • What’s Next? What will Web 3.0 be?
      • We’re not there yet, so defining the next wave is tricky, but we can speculate;
      • The Semantic Web is a more intelligent web, where we allow technology to offer us intelligent options based on “knowing” us
      • Systems can come to know us through data mining, natural language search, and recommendation engines;
      • More open technologies, more mash-ups, technologies become less siloed, more seamless and interoperable;
      • Or, perhaps it’s just ubiquitous broadband.
    • Sites We’ve Discussed
      • BaseCamp, Highrise, Backpack and Campfire - www.37signals.com
      • Ning – www.ning.com
      • LinkedIn – www.linkedin.com
      • iGoogle - www.google.com/ig
      • Google Groups - groups.google.ca
      • Google Apps - www.google.com/a/
      • YouTube – www.youtube.com
    • Questions and Discussion
    • Thank You
      • Email Kim to get a copy of this presentation:
      • [email_address]
      • Kim can also be found here:
      • LinkedIn
      • Facebook
      • Twitter (kimberly.silk)
      • SlideShare: ksilk
      • Web: www.brightsail.com