How to Use Design Thinking
to Enable Innovation
Presented by
Kimberly Silk, MLS, Data Librarian,
Martin Prosperity Institu...
Agenda
• What is Design Thinking?
• What does Design Thinking have to do with
innovation?
• Why librarians are design thin...
What is Design Thinking?
• Tim Brown, CEO of IDEO, a global
design consultancy, popularized
the concept of “design thinkin...
Design Thinking and Innovation
Creativity : The process of having original ideas that have value
Innovation: Applied creat...
A Design Thinker’s Personality Profile
Empathy- imagine world from multiple perspectives
Integrative Thinking- see all (ev...
Pick out the Designer
Is this a Designer?
Or this? We can all be Designers
It just requires different ways of looking at s...
Design Thinker = Information Professional
Empathy – we have for those who need us
Integrative thinking – new ways to solve...
Design Thinking in the Business World
• Roger Martin at the Rotman School of Management has been leading the
charge to app...
Design Thinking in Our World
• Using Design Thinking in non-design
environments is a new way of thinking – we’re
just at t...
Exercise - What problems can you identify
that are preventing you from providing
a great user experience?
Think: Design + ...
References
• Brown, Tim. “Design Thinking”. Harvard Business Review, 86(6), 2008.
• Martin, Roger. “The Business of Design...
Q & A
(and, Thank You!)
Kimberly Silk, MLS, Data Librarian,
Martin Prosperity Institute, University of Toronto
kimberly.si...
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Internet Librarian 2010 - Using Design Thinking to Enable Innovation

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Transcript of "Internet Librarian 2010 - Using Design Thinking to Enable Innovation"

  1. 1. How to Use Design Thinking to Enable Innovation Presented by Kimberly Silk, MLS, Data Librarian, Martin Prosperity Institute, University of Toronto Jeffrey Veffer, MBA, Partner, Brandsential
  2. 2. Agenda • What is Design Thinking? • What does Design Thinking have to do with innovation? • Why librarians are design thinkers and innovators • Design Thinking in the business world • Using Design Thinking everyday • Q & A
  3. 3. What is Design Thinking? • Tim Brown, CEO of IDEO, a global design consultancy, popularized the concept of “design thinking”, or, “thinking like a designer”; • Resist the urge to identify a solution • Understand the problems absolutely, and the solution will present themselves; • Observe the world around you: what can be improved upon? What will change?
  4. 4. Design Thinking and Innovation Creativity : The process of having original ideas that have value Innovation: Applied creativity! (Sir Ken Robinson) But why should I care? •As problems move from complicated (a series of steps with a “Central Command” function, completed in order- eg Apollo 11) to complex (many possible linkages and less central hierarchy eg peace-keeping in Afghanistan), sequential processes we have relied upon break down. •Need a new approach at looking at situations Image Courtesy: Larry Cuban
  5. 5. A Design Thinker’s Personality Profile Empathy- imagine world from multiple perspectives Integrative Thinking- see all (even contradictory) aspects of problem Optimism- Even with constraints there is a better solution than the status quo! Experimentalism- Not just making existing process better, but explore creative ways that might go in entirely new directions Collaboration- Need interdisciplinary skills to solve complex problems Source: Vijay Kumar
  6. 6. Pick out the Designer Is this a Designer? Or this? We can all be Designers It just requires different ways of looking at situations that are not necessarily linear Image Courtesy: Tom Kulbowski Image courtesy: Evan Sharboneau Image courtesy: Chrys
  7. 7. Design Thinker = Information Professional Empathy – we have for those who need us Integrative thinking – new ways to solve problems Optimism – our desire for the collective “good” Experimentalism – we learn by trial and error Collaboration – we rarely work alone
  8. 8. Design Thinking in the Business World • Roger Martin at the Rotman School of Management has been leading the charge to apply Design Thinking in the business world; “In a global economy, elegant design is becoming a critical competitive advantage. Trouble is, most business folks don’t think like designers” - Roger Martin But why does business need design thinking? Products can easily be copied (eg early MP3 players) but based on a deep understanding of users needs yields an experience that is holistic and hard for other companies to duplicate (eg iPod and iTunes) Source: Peter Foret
  9. 9. Design Thinking in Our World • Using Design Thinking in non-design environments is a new way of thinking – we’re just at the beginning • We can focus on our users’ experiences – how can we pay close attention to what they experience, so we can improve on it? • As a profession, we must stop focusing on content delivery; • To remain relevant, we must focus on creating a valuable, unforgettable user experience.
  10. 10. Exercise - What problems can you identify that are preventing you from providing a great user experience? Think: Design + Creativity
  11. 11. References • Brown, Tim. “Design Thinking”. Harvard Business Review, 86(6), 2008. • Martin, Roger. “The Business of Design”. Fast Company, April 2005. • Martin, Roger. The Design of Business: Why Design Thinking is the Next Competitive Advantage. Cambridge: Harvard Business Press, 2009. • Roger Martin’s definition of Integrative Thinking at http://www.rotman.utoronto.ca/integrativethinking/definition.htm. • Kelley, Tom. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm”. New York: Currency/Doubleday, 2001. • Pine, Joseph B. and Gilmour, James H. “The Experience Economy: Work is Theatre and Every Business a Stage”. Boston: Harvard Business School Press, 1999. • Bell, Steven J. “Design Thinking”. American Libraries, January/February 2008. • The Blended Librarians Online Learning Community - http://blendedlibrarian.org/ • Designing Better Libraries - http://dbl.lishost.org/blog/
  12. 12. Q & A (and, Thank You!) Kimberly Silk, MLS, Data Librarian, Martin Prosperity Institute, University of Toronto kimberly.silk@martinprosperity.org Jeffrey Veffer, MBA, Partner, Brandsential jeffrey.veffer@brandsential.com

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