Logic Classroom Session2 12 08 09

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Logic Classroom Session2 12 08 09

  1. 1. Effective Blogging for Business<br />
  2. 2. Blog- Shorted from WEB LOG<br />Noun<br />Singular-blog<br />Plural-blogs<br />blog (plural blogs)<br />(Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.<br />Source: http://en.wiktionary.org/wiki/blog<br />
  3. 3. Who is Currently Blogging?<br />
  4. 4. Why Blog for your Business?<br />
  5. 5. Push vs. Pull<br />From the information consumer’s perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?<br /><ul><li>Email - Push
  6. 6. WWW - Pull
  7. 7. IM - Push
  8. 8. Search engines - Pull
  9. 9. Text message - Push
  10. 10. Blogging - Pull
  11. 11. Social media - Pull</li></ul>Key: Opt - In<br />
  12. 12. How Blogging for Business Works.<br />
  13. 13. How to Create Awesome Content<br />
  14. 14. Awesome/Popular Content Ideas<br />
  15. 15. Blog Post Worksheet<br /> <br />Headline (120 characters or less):<br />________________________________________________________<br />1 Main Point:<br />________________________________________________________<br />Secondary Points (if applicable):<br />________________________________________________________<br />Search Term or Key Words (include in headline, 1-2 subheads, and in body):<br />_______________________________________________________<br />Subheadlines or section headings (1 – 3 sentences): <br />(To break up long passages and draw readers eyes down the page)<br />________________________________________________________<br />Photo/other art (Link to source at bottom of post):<br />(To improve the readability, popularity, and enjoyment of your posts)<br />________________________________________________________<br />Resources/Links: (other blogs, related blog posts, news articles, etc.)<br />________________________________________________________<br />Call to action/questions for comments:<br />________________________________________________________<br />
  16. 16. Optimizing your Posts for SEO<br />Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.<br />Write unique titles, URLs and descriptions<br />Use a web of related key phrases to expand your reach<br />Always allow comments<br />
  17. 17. SEO Anatomy of a Blog<br />
  18. 18. Promote your Blog <br />Add-this (button links to social bookmarking sites)<br />Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.<br />Add to blog directories. http://www.toprankblog.com/rss-blog-directories/<br />RSS <br />
  19. 19. Social Bookmarking Sites<br />
  20. 20. Leveraging Social Media<br /><ul><li>Make connections
  21. 21. Syndicate content
  22. 22. Generate website traffic
  23. 23. Engage users/community
  24. 24. Position yourself as an expert
  25. 25. Improve search engine ranking</li></ul>Result:<br /><ul><li>Find new customers!</li></li></ul><li>How to Promote your Blog throughSocial Media <br />
  26. 26. Recap:<br />And what will you get????<br />
  27. 27. More Traffic and Leads!<br />
  28. 28. QUESTIONS?????<br />

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