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Wtmfinal
Wtmfinal Presentation Transcript

  • Adventure Travel Trends Chris Chesak, ATTA Christina Heyniger, Xola Consulting
  • Agenda • What is adventure? • Who are adventure travelers? • What are current top destinations for adventure travelers? • What are the trends in spending? • Why is adventure travel important?
  • Who is the Adventure Travel Trade Association? Global trade network of tour operators, suppliers, tourism boards and other companies dedicated to sustainable industry growth. • More than 650 members representing 70+ countries • Consumer initiatives to promote adventure travel: media relations, www.Adventure.Travel • Research on trends, destinations, marketing, industry impact • Online networking community, ‘The HUB’, of nearly 1200 professionals engaged in sharing information, partnerships, professional development, best practices, and more • Knowledge resources - white papers and webinar series on sustainability issues, back office management, marketing & PR, etc. • 2011 Adventure Travel World Summit - Oct. 17-20, Chiapas Mexico - 600 professionals attend for networking, personal & professional development, best practices, Marketplace, media outreach, and more
  • Who is Xola? • Xola is a consulting and research services firm specializing in adventure tourism product development and entrepreneurship
  • What is Adventure Travel?
  • Pioneer Companies
  • Mainstream Companies Embrace Adventure
  • Adventure and Volunteer Market Statistics SOURCE: Adventure Tourism Market Report, Study by George Washington University, Adventure Travel Trade Association, Xola Consulting; 2010 • $89 Billion in global spending • 16% of all departures from Latin America, North America and Europe are for “Adventure Travel” • 26% of all travelers from these regions engage in adventure activities In Scotland: • Nature tourism = £ 1.4 billion ; 39,000 full- time jobs. Mountain biking and kayaking are worth £ 178m. Wildlife tourism brings in £ 127 million
  • Demographics • 50/50 male/female ratio • 40% are aged 30-41 (37% of this age group use tour operators) • 19% are aged 50-74 (63% of this group use tour operators)
  • Demographics • 50/50 male/female ratio • 40% are aged 30-41 (37% of this age group use tour operators) • 19% are aged 50-74 (63% of this group use tour operators)