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Design for Flow

Design for Flow



Slides of my talk at the UX India conference, held in Bangalore, at IIM Bangalore campus, October 24th-26th

Slides of my talk at the UX India conference, held in Bangalore, at IIM Bangalore campus, October 24th-26th



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    Design for Flow Design for Flow Presentation Transcript

    • DESIGN FOR FLOW @kshitiz #uxindia13 Talk delivered at UX India Conference, October 25th, 2013
    • Currently I head : INDIA STUDIO! Otherwise I have a few startup initiatives
    • Origin of this term?
    • Marcus Arelius in his writings 'the Meditations’, wrote a lot about the flow of thoughts and happiness and he concluded that "most things flow naturally" and in his opinion it was better to "Go with the Flow" than to try and change society.
    • Today we are going to speak about Mihaly Csikszentmihalyi Hungarian, Professor of psychology
    • How do you say his name? Mihaly Csikszentmihalyi
    • Mihaly Csikszentmihalyi Me-high Chick-sent-me-high
    • FLOW The psychology of optimal experience
    • His most famous work FLOW The psychology of optimal experience Was done to study happiness in people
    • People who learn to control inner experience will be able to determine the quality of their lives, which is as close as any of us can come to being happy. - M Csikszentmihalyi, Flow, 1990
    • Good UX à Happy people
    • Design for people, emotions, behaviors. Do not design for technology
    • But its easier said than done… So let us go a bit deeper into understanding this
    • What actually goes on in the human mind, when we are looking at designing for happiness
    • Going from this
    • To this
    • Look into a cognitive, psychological & behavioral understanding of what builds a good UX  
    • Our mental and emotional states M Csikszentmihalyi, Finding Flow, 1997
    • These states are controlled by CONSCIOUSNESS
    • What is CONSCIOUSNESS ? These states are controlled by CONSCIOUSNESS
    • CONSCIOUSNESS is a Phenomenological construct
    • It is dependent on phenomena : Subjective experiences of the individual
    • Order in the Consciousness à GOOD UX Disorder in the Consciousness à BAD UX
    • Mastery of the Consciousness à Happiness MASTERY OVER CONSCIOUSNESS à HAPPINESS
    • More than anything else, men and women seek happiness - Socrates, 2300 years ago
    • Optimal experience depends upon ability to control what happens in the consciousness each moment
    • How does Consciousness work? How is it controlled?
    • CONSCIOUSNESS : Where pain and pleasure both reside
    • Users actions are based on INSTINCT : What we feel is right, the inner voice
    • Information theory helps in understanding what really happens in the consciousness
    • What interests us, is how sensory data (what we experience through our senses) are collected processed, stored and used
    • Consciousness is a place for ordered information à Responds to subjectively experienced reality
    • The consciousness processes INFORMATION BITS
    • COGNITIVE LOAD : Too much information to process à Leads to CHAOS
    • CHAOS creates DISCONTENT: facilitated by chronic dissatisfaction and anxiety
    • OVERCOMING the anxiety : RECLAIMING the experience
    • But not everything we are presented with, is processed by the Consciousness
    • The processing of information by the Consciousness is INTENTION
    • Our INTENTIONs decide the ATTENTION spans and time we give to a task
    • But there are limits of Consciousness : How much information bits can the human mind (central nervous system) process ?
    • Shortest time it takes to discriminate between one set of information bit and th of a other is about 1/18 second
    • One can process upto 126 bits of information per second = 7560 bits per minute = Almost half a million per hour = 185 billion bits of information in a lifetime * * Assumption: Lifespan = 70years, and 16 hours or active waking time each days
    • 185 billion bits of information in a lifetime !!!! Seems a lot, but it is not! To understand what the other person is saying, 40 bits of information are processed each second.
    • Information is processed by the consciousness because we give it ATTENTION
    • ATTENTION is Psychic energy, that decides what information bits need to be processed and tells the consciousness what to do
    • The more you complicate the information, the more difficulty the consciousness has in processing it!
    • COMPLEXITY is a result of differentiation and Integration in Information. Differentiation à Move towards uniqueness Integration à Union of old vs new, other ideas, preconceived impressions
    • COMPLEXITY à Disorder in Consciousness We call it PSYCHIC ENTROPY
    • Removing Psychic Entropy in Consciousness, is optimal experience and it leads to FLOW
    • HOW ?
    • Takeaway #1 Think about the Consciousness when you design
    • Takeaway #2 The goal is mastery of this consciousness through design decisions
    • Takeaway #3 How can you control the users intentions? Design for it.
    • Takeaway #4 Think on how much attention should be given to each task?
    • Takeaway #5 Think about Information Bits that the consciousness is processing
    • Takeaway #6 Reduce cognitive load to remove Chaos in consciousness
    • Takeaway #7 Avoid Complexity and reduce Psychic entropy
    • Takeaway #8 Overcome anxiety of the customer!
    • Takeaway #9 Help them reclaim the experience
    • Takeaway #10 Spread Happiness J
    • THANK YOU! Go with the flow! Connect with me on