Co-creating the User Experience

The return of SoLoMo n Kshitiz Anand | Design Strategist | @kshitiz |

Socialo Localizationo Mobilio

We live in exciting times … but its challenging too !

Exciting Developments in Design Changing lifestyles For a better world Information on the go Everyone a designer Rise of Social Networks Machine Power Design in the boardroom

It took 852 days for Facebook and 780 days for Twitter to get to 10 Million members Google+ took 16 days to get there. In 4 weeks time it reached 25 million users

Challenging Designing for mass appeal Rise of Publicy Criticality of Design Information overload Expanding domains Everything is monitored A smaller world

Exciting Challenging + Complex ?

“ Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people.” - John Thackara in ‘In the Bubble’

“ Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation , designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people .” - John Thackara in ‘In the Bubble’

The world is my playground

But now it comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks

But now it comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks … and its complicated !

Get me an expert at all this! This is too much for me to handle!

Who are you? What do you do? I am a UX Designer! I do everything!

You’ve got great skills! We know exactly what we want! Have you met my men and ministers Socialo, Localizationo and Mobilio?

See, I can do this design too. This should be exactly like this. No your majesty, it should be changed this way! Umm.. Actually can we see more options of this? Why can’t they let they just let the designer do all the design!

Consciously Sub-Consciously Co-creating the User Experience

A basis for Co-creation in Activity Theory

Change in the way people interact
New devices being introduced
Rise of Globizen Community
Want information on the fingertips
Businesses want a say in the design
New channels for contribution
Why co-creation is happening Contd…

Technological determinism
Letting technology take its course
Everyone is a designer
High Social media awareness
Wider adoption of Agile framework
Why co-creation is happening

I hereby give you the permission to pitch in your ideas to the design Too many cooks spoil the broth Yay ! We have a say in the design!

Now that we are co-creating, we can do things faster! And get this done in lower costs! Yaay!!!

Interactions between the actors
Stakeholders insights
Experiences
Strategy
Designs
Sharing paradigms
Information consumption
Information dissemination
What can be co-created

The power to the people! Let the co-creations begin!

Online
Offline
The entire life-world of people
Real time experiences
Experience in nostalgia
Experience in delight
Focusing on activity rather than task
When & where to use it

How co-creation happens
Regular Interaction
Understanding of each others limitations
Proper communication of discussions
Different channels of communication in person or over the technical media
Raising a flag early in design process
Designer User Technology Business

Experience Mindset
Context of Interactions
Engagement platforms
Network Relationships
Co-creation Framework The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart).

Having an Experience Mindset

Having an Experience Mindset
Not just Designers, but everyone
Not just online, but offline too
In larger systems and services

Experience Mindset
The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart). Co-creation Framework

Understanding context of Interactions

Understanding context of Interactions
Cultural factors
Environmental
Communal
How people use the stuff they use
Direct and Indirect usages

Experience Mindset

Providing engagement platforms

Providing engagement platforms
Online/Offline
Cross platform compatibility
Being available round the clock
Community and one-on-one

Experience Mindset

Ensures better service
For primary and secondary users
Feedbacks and discussions
Provide Incentives

Co-creation of the UX If anyone can contribute to the design One need not be a designer to do so THE RISE OF CROWDSOURCING PLATFORMS

The rise of crowdsourcing

Power to the people

Getting more for less

Low cost sales and marketing

Taking the ideas to the masses

Reliance on Social Media

Is Crowdsourcing empowering the co-creation process ?

Or is Crowdsourcing is impacting UX (and designers) ?

What are the challenges?

The issue of Identity

Crowdsourcing the sense of judgment

The circle of Trust & Privacy issues

Community influences online behavior

Changing notion of relationships

Compromise on Skill Set

Moving towards Objectivity

The danger of superficial design

In Conclusion
Experiences are being designed everyday, including real time.
Social creating and sharing of Experiences is happening
Evolving nature of UX complexity
Experience spanning across devices, platforms and immersive apps
Our decisions are being influenced by what our peers do

The challenge for the co-creators is to keep it simple

So who is Solomon?

I. Me. You. We. Us. … the co-creators of UX

“ We become what we behold. We shape our tools and then our tools shape us.” ~Marshall McLuhan

Rise up the new Solomons Thank You. [email_address] @kshitiz kshitizanand.com

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Co-creating the User Experience

by Kshitiz Anand on Aug 28, 2011

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Co-creating the User Experience — Presentation Transcript