Co-creating the User Experience

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My presentation at the STC India UX Conference. Thanks to all who attended.

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  • Interesting! great presentation style...
    ya would like to discuss the activity theoretic model of social design too
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  • awesome presentation bhaiya.. should have attended this! would love to know about the activity theory diagram more. where can i get info. for that (apart from bugging you :))----

    cheers!!
    Subhrajit
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  • http://www.freelancewebsitedesigner.org/
  • http://www.flickr.com/photos/markburdett/2357624130/
  • http://www.flickr.com/photos/markburdett/2357624130/
  • http://www.flickr.com/photos/markburdett/2357624130/
  • http://www.flickr.com/photos/markburdett/2357624130/
  • Co-creating the User Experience

    1. 1. The return of SoLoMo n Kshitiz Anand | Design Strategist | @kshitiz |
    2. 2. Socialo Localizationo Mobilio
    3. 3. We live in exciting times … but its challenging too !
    4. 4. Exciting Developments in Design Changing lifestyles For a better world Information on the go Everyone a designer Rise of Social Networks Machine Power Design in the boardroom
    5. 5. It took 852 days for Facebook and 780 days for Twitter to get to 10 Million members Google+ took 16 days to get there. In 4 weeks time it reached 25 million users
    6. 10. Challenging Designing for mass appeal Rise of Publicy Criticality of Design Information overload Expanding domains Everything is monitored A smaller world
    7. 11. Exciting Challenging + Complex ?
    8. 12. “ Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people.” - John Thackara in ‘In the Bubble’
    9. 13. “ Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation , designers are having to evolve from being the individual authors of objects, or buildings, to being facilitators of change amongst the large group of people .” - John Thackara in ‘In the Bubble’
    10. 14. The world is my playground
    11. 15. But now it comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks
    12. 16. But now it comprises of Fans Followers Likes DM IM Chats Friends Circles Hangouts Touchscreens Tablets Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks … and its complicated !
    13. 17. Get me an expert at all this! This is too much for me to handle!
    14. 18. Who are you? What do you do? I am a UX Designer! I do everything!
    15. 20. You’ve got great skills! We know exactly what we want! Have you met my men and ministers Socialo, Localizationo and Mobilio?
    16. 21. See, I can do this design too. This should be exactly like this. No your majesty, it should be changed this way! Umm.. Actually can we see more options of this? Why can’t they let they just let the designer do all the design!
    17. 22. Consciously Sub-Consciously Co-creating the User Experience
    18. 23. A basis for Co-creation in Activity Theory
    19. 24. <ul><li>Change in the way people interact </li></ul><ul><li>New devices being introduced </li></ul><ul><li>Rise of Globizen Community </li></ul><ul><li>Want information on the fingertips </li></ul><ul><li>Businesses want a say in the design </li></ul><ul><li>New channels for contribution </li></ul>Why co-creation is happening Contd…
    20. 25. <ul><li>Technological determinism </li></ul><ul><li>Letting technology take its course </li></ul><ul><li>Everyone is a designer </li></ul><ul><li>High Social media awareness </li></ul><ul><li>Wider adoption of Agile framework </li></ul>Why co-creation is happening
    21. 26. I hereby give you the permission to pitch in your ideas to the design Too many cooks spoil the broth Yay ! We have a say in the design!
    22. 27. Now that we are co-creating, we can do things faster! And get this done in lower costs! Yaay!!!
    23. 28. <ul><li>Interactions between the actors </li></ul><ul><li>Stakeholders insights </li></ul><ul><li>Experiences </li></ul><ul><li>Strategy </li></ul><ul><li>Designs </li></ul><ul><li>Sharing paradigms </li></ul><ul><li>Information consumption </li></ul><ul><li>Information dissemination </li></ul>What can be co-created
    24. 29. The power to the people! Let the co-creations begin!
    25. 30. <ul><li>Online </li></ul><ul><li>Offline </li></ul><ul><li>The entire life-world of people </li></ul><ul><li>Real time experiences </li></ul><ul><li>Experience in nostalgia </li></ul><ul><li>Experience in delight </li></ul><ul><li>Focusing on activity rather than task </li></ul>When & where to use it
    26. 31. How co-creation happens <ul><li>Regular Interaction </li></ul><ul><li>Understanding of each others limitations </li></ul><ul><li>Proper communication of discussions </li></ul><ul><li>Different channels of communication in person or over the technical media </li></ul><ul><li>Raising a flag early in design process </li></ul>Designer User Technology Business
    27. 32. <ul><li>Experience Mindset </li></ul><ul><li>Context of Interactions </li></ul><ul><li>Engagement platforms </li></ul><ul><li>Network Relationships </li></ul>Co-creation Framework The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart).
    28. 33. Having an Experience Mindset
    29. 34. Having an Experience Mindset <ul><li>Not just Designers, but everyone </li></ul><ul><li>Not just online, but offline too </li></ul><ul><li>In larger systems and services </li></ul>
    30. 35. <ul><li>Experience Mindset </li></ul><ul><li>Context of Interactions </li></ul><ul><li>Engagement platforms </li></ul><ul><li>Network Relationships </li></ul>The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart). Co-creation Framework
    31. 36. Understanding context of Interactions
    32. 37. Understanding context of Interactions <ul><li>Cultural factors </li></ul><ul><li>Environmental </li></ul><ul><li>Communal </li></ul><ul><li>How people use the stuff they use </li></ul><ul><li>Direct and Indirect usages </li></ul>
    33. 38. <ul><li>Experience Mindset </li></ul><ul><li>Context of Interactions </li></ul><ul><li>Engagement platforms </li></ul><ul><li>Network Relationships </li></ul>The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart). Co-creation Framework
    34. 39. Providing engagement platforms
    35. 40. Providing engagement platforms <ul><li>Online/Offline </li></ul><ul><li>Cross platform compatibility </li></ul><ul><li>Being available round the clock </li></ul><ul><li>Community and one-on-one </li></ul>
    36. 41. <ul><li>Experience Mindset </li></ul><ul><li>Context of Interactions </li></ul><ul><li>Engagement platforms </li></ul><ul><li>Network Relationships </li></ul>The Power of Co-creation, (Venkat Ramaswamy and Francis J Gouillart). Co-creation Framework
    37. 42. Network Relationships
    38. 43. Network Relationships <ul><li>Ensures better service </li></ul><ul><li>For primary and secondary users </li></ul><ul><li>Feedbacks and discussions </li></ul><ul><li>Provide Incentives </li></ul>
    39. 44. Co-creation of the UX If anyone can contribute to the design One need not be a designer to do so THE RISE OF CROWDSOURCING PLATFORMS
    40. 45. The rise of crowdsourcing
    41. 47. Power to the people
    42. 48. Getting more for less
    43. 49. Low cost sales and marketing
    44. 50. Taking the ideas to the masses
    45. 51. Reliance on Social Media
    46. 52. Is Crowdsourcing empowering the co-creation process ?
    47. 53. Or is Crowdsourcing is impacting UX (and designers) ?
    48. 54. What are the challenges?
    49. 55. The issue of Identity
    50. 56. Crowdsourcing the sense of judgment
    51. 57. The circle of Trust & Privacy issues
    52. 58. Community influences online behavior
    53. 59. Changing notion of relationships
    54. 60. Compromise on Skill Set
    55. 61. Moving towards Objectivity
    56. 62. The danger of superficial design
    57. 63. In Conclusion <ul><li>Experiences are being designed everyday, including real time. </li></ul><ul><li>Social creating and sharing of Experiences is happening </li></ul><ul><li>Evolving nature of UX complexity </li></ul><ul><li>Experience spanning across devices, platforms and immersive apps </li></ul><ul><li>Our decisions are being influenced by what our peers do </li></ul>
    58. 64. The challenge for the co-creators is to keep it simple
    59. 65. So who is Solomon?
    60. 66. I. Me. You. We. Us. … the co-creators of UX
    61. 67. “ We become what we behold. We shape our tools and then our tools shape us.” ~Marshall McLuhan
    62. 68. Rise up the new Solomons Thank You. [email_address] @kshitiz kshitizanand.com

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