"Network Marketing Is ...": American Thought Leaders on the Network Marketing Profession
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"Network Marketing Is ...": American Thought Leaders on the Network Marketing Profession

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Network marketing is turning out to be a pretty reputable and successful business model. And important people are saying so.

Network marketing is turning out to be a pretty reputable and successful business model. And important people are saying so.

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"Network Marketing Is ...": American Thought Leaders on the Network Marketing Profession "Network Marketing Is ...": American Thought Leaders on the Network Marketing Profession Document Transcript

  • network Marketing on the Rise M a y - j u n e 2 0 0 9 contents Elevating the Profession In thIs Issue: “netwoRk MaRketIng Is…” American Thought Leaders on the Network Marketing Profession the golden age of netwoRk MaRketIng A Conversation with Randy Gage PRofIles: Judy O’Higgins: License to Retire Rosie Spiegel: Playing Big Lynn and Richard Huber: The Slight Edge Plus: Shannon Denniston: Paint Your Online Portrait Scott Ginsberg: The Value of Being Approachable Josephine Gross: Back to Basics Art Jonak: Facts Tell, Stories Sell John David Mann: Gold and Twopence Kim Marcille: Your Personal Economic Stimulus Plan Jim Penny: Networking’s Latest Acronym: RIRO Wendie Pett: Power by the Hour Chris Witt: Speak Up Richard B. Brooke, Collette Larsen, Jerry Nichols, Karen Phelps: How can we elevate the networking profession? VOL 8, ISSUE 3 MAY-JUNE 2009
  • lead stoRy “Network Marketing Is...” American Thought Leaders on the Network Marketing Profession L ast fall, as Wall Street blew up and the economy melted down, a number of large network mar- keting corporations posted some of the largest sales figures in their history. Even as millions of people saw their savings evaporate and stock portfolios disintegrate, network marketers world- wide were quietly taking stock of their businesses and asking, “Are we okay?” In the main, the answer appears to be a cautious yes: network marketing historically has been to some extent countercyclical, faring relatively well at times when the economy at large does poorly. Still, to find adequate comparisons to the economic panic of today one has to look back to the 1930s—a time when network marketing had not yet been invented. So how are we doing? For this issue, we assembled a panel of American thought leaders to give us their thoughts on the state of the profession. The consensus: our current economic woes may well bring about a historic up- surge in the popularity of the network marketing model. — J.D.M. john assaraf Bob Burg Many people have the wrong What I admire most about the idea of what network market- noble profession of network ing is; the truth is that the busi- marketing is that one succeeds ness has evolved significantly in only by helping others, by add- the last twenty years. There are ing value to their lives—and for those who will shy away from that matter, adding value to the network marketing because of lives of many. I also love the fact its past, and then there are those smart ones that anyone with a big enough desire to better who will make their fortunes because they can their lot can succeed in the business if they are forget the past and see the future. willing to work hard, and be consistent and per- In network marketing, the power of your sistent. connections and determination allows you to The network marketing model in conjunc- build a highly successful business without the tion with a high-quality product or service pres- traditional costs of going into business on your ents an unparalleled opportunity for people to own. The products, systems and ability to gener- thrive. In this economy? Perhaps especially in ate a great income and lifestyle make a power- this economy. ful combination for those who want their share Bob Burg is coauthor of the of the American dream. Wall Street Journal bestseller The Go-Giver John Assaraf is coauthor of the New York Times bestseller The Answer 2 Networking Times
  • seth godin Michael gerber Network marketing works Network marketing [provides when it’s not about you. It a] purely democratic, highly works when it is about the entrepreneurial, deeply au- customer. Not sort of about the thentic and simple model for customer as a way of helping successful living. In network you, not kinda about the cus- marketing, your success or tomer when you imagine how your failure is completely up they could act like you and become part of your to you. . . . [In network marketing,] you’re not downline. No, it works when it is generous and in the business of simply selling products or a transparent and true. business opportunity, you’re in the transforma- If someone buys from you because they are tion business. a friend or because it’s easier than avoiding you, Michael Gerber is author of the that’s not about the customer. New York Times bestseller The E-Myth Here’s my dream for you: find a product and a price and a story that people choose to seek dc cordova out. Discover a niche that people would miss if Network marketing is the most it disappeared. Offer an experience that’s about innovative system for the twen- more than money, more than making a living ty-first century of connectiv- and more than recruiting a new salesperson. ity, networks and relationships. When you bring joy and utility and trust to peo- Obviously the marketplace is ple (at a fair price), they’ll embrace you. ready for it. Done correctly, it’s Seth Godin is author of the a win-win for all concerned. New York Times bestsellers The Dip and Tribes DC Cordova is CEO of Excellerated Business Schools Ivan Misner Though we cannot control stephen M. R. covey the economy, we can control To me, the most interesting di- our response to the economy. mension of network market- Networking can keep your busi- ing is the focus on building re- ness alive and well during an lationships of trust. All parties economic downturn; you should must be able to trust one an- never let a bad economy be your other, or nothing moves forward. excuse for failure. Accountability, transparency During the last recession, I watched thou- and other high-trust behaviors clearly flow out sands of businesspeople grow and prosper, be- of your character and competence, which in turn cause they made a conscious decision to refuse help to improve, solidify and create better re- to participate in a recession. They succeeded by lationships. Those relationships are powerful developing their networking skills and learning fruits that enable you to enjoy greater collabo- how to build their businesses through word of ration, a better reputation and shared accom- mouth—an important key to success and the plishment. most cost-effective form of advertising there is. When done well, network marketing is the While others are looking at problems, those speed of trust in action. of us looking for opportunities will not only get Stephen M.R. Covey is author of the through a bad economy but will prosper. New York Times bestseller The Speed of Trust Ivan Misner is author of the New York Times bestseller Truth or Delusion? and founder of BNI May/June 2009 3
  • sen. orrin hatch Views from Past Issues During these difficult economic The following are excerpts from interviews con- times, there is no doubt that ducted over our past seven years of publication. the entrepreneurial spirit of network marketing companies Vic conant and its sellers helps keep the As good as the products are in network American dream alive. It is this marketing, they are really secondary same spirit that will lift our to the personal development. Go to country out of our current economic crisis. The any network marketing convention: hard work, tenacity and boundless energy of our what are they talking about? They country’s direct sellers never cease to amaze me. talk about the freedom they’re enjoying, the fabulous We need you now more than ever. growth they’re experiencing, how wonderful their re- Orrin Hatch is a six-term (and current) Republican lationships are, how much they’re learning about life Senator from Utah and former Chairman of the Senate and about themselves. Labor and Human Resources Committee It’s not the supplement or the skin cream that did that. Sure, in many cases, you do have life-changing products. But what’s really changed is their entire life. nido Qubein (Oct 02) Network marketing rewards Vic Conant is President and CEO of Nightingale-Conant Corp. human potential, individual ef- fort, collective support and posi- Paul Zane Pilzer tive action. It is a magnificent More than any other business, network form of living free enterprise, of marketing starts with the core: not with experiencing success and signif- the product or the service, but with icance, and of enjoying the fruits helping other people by teaching them of victory. It is also a way of growing as you pros- how to succeed, regardless of their edu- per, a way of learning as you serve, and a way of cation or what business or field they’ve been in. sustaining recurring income as you live. What’s so exciting about network marketing is Nido Qubein is president of High Point University that you can offer this opportunity to anyone, and peo- and chairman of the Great Harvest Bread Co. ple can maximize the value of their life experiences instead of having those life experiences limit their op- portunity. (Aug 03) chris widener Paul Zane Pilzer is author of the New York Times In today’s economic uncertainty bestseller God Wants You to Be Rich and turmoil, network market- ing has become an even more sharon wilson People who are attracted to network mar- viable option for those who keting tend to be more open; they’re al- want to be their own boss, earn ready “outside the box” thinkers, looking a substantial full- or part-time for a better way … a way that gives them income, and find more time free- a better sense of balance. This goes hand dom to pursue the things they really love in in hand with an inquiry into more spiritual values. life. Now more than ever, you can take your fu- I think network marketing provides a fertile ture into your own hands by starting your own ground for spirituality. The concept of network mar- business and earning substantial profits rather keting itself is all about creating an opportunity for than relying on traditional wages determined collaboration, for win-wins, for everyone achieving by someone else. their dreams. (Aug 03) Chris Widener is author of the Sharon Wilson is founder of the New York Times bestseller The Angel Inside Coaching from Spirit Foundation 4 Networking Times
  • david Bach denis waitley, Ph.d. The simplicity of network market- Network marketing is a tremen- ing is that you find something you dous way to cross boundaries and deeply believe in, then use it your- eliminate prejudice. This business self and tell other people about it. offers an opportunity to transcend I believe God put each one of cultures, geography and even be- us here to do something special. Most of us aren’t lief systems. It gives you the opportunity to deal doing whatever it is we were put here to do, be- with your global neighbors around the common cause we’re living paycheck to paycheck. Network idea of being more self-determined. It gives you marketing is a chance for you to make a little ex- the opportunity to eliminate or at least sidestep tra money, and with that, to buy your freedom. Do hierarchies—politics, ethnicity, culture, any bar- that, and you’ll spend the rest of your life doing riers—and do business with one another, directly what you were put here to do. (Mar 05) and globally. It doesn’t really matter whether you David Bach is author of six consecutive New York Times bestsellers, including The Automatic Millionaire speak the language or whether you eat differently or pray differently. (Jan 04) Denis Waitley is author of the New York Times Robert kiyosaki bestseller Seeds of Greatness Network marketing teaches basic, critical life skills. It teaches peo- Brian Biro ple how to overcome their fears, The beauty of network market- how to communicate, and how to ing is that if you are an effective handle rejection and maintain coach, if you really do build people persistence. This kind of education is absolutely and help them break through their priceless. fears, it becomes a complete circle Here’s what I tell people: “Even if you don’t of success. You feel great, they’re going to do bet- like it, stay with it for five years and you’ll be bet- ter, that feeds your business and your income— ter equipped to survive in the real world of busi- and you’re also providing a model for this person, ness. And you’ll be a better person.” who’s now also going to become a coach. The people who are successful in network You don’t have to be the most articulate; you marketing have a spiritual cause. They genuinely don’t have to be the most educated; you don’t want to help better others’ lives. If you don’t have have to be the greatest speaker. (Apr 04) that, if you just want a paycheck, then work for Brian Biro is author of Beyond Success the post office! (Mar 05) Robert Kiyosaki is author of the #1 New York Times bestseller Rich Dad Poor Dad cameron johnson In the past few years, the model t. harv eker of affiliate marketing and click- The unusual and wonderful thing through plans has helped legiti- about network marketing is that mize the model of network mar- everyone around you is work- keting for a whole new generation. ing to help you grow, instead Network marketing is huge. Word of mouth is the of trying to keep you down! In best form of advertising. (Jul 04) Cameron Johnson is author of the international what other business do you have people mak- bestseller You Call the Shots ing $50,000 and more a month—and they’re willing to tell you exactly how they did it? (May 05) T. Harv Eker is author of the #1 New York Times bestseller Secrets of the Millionaire Mind May/June 2009 5
  • Lead Story scott allen Network marketing has so obvi- ously been such a successful busi- frank Maguire ness model, there’s a good deal I believe America’s economic fu- here that mainstream networkers ture, the health of its commerce can learn. and service, is rooted in effective The top network marketers know that the network marketing. People are three-foot rule is not what you do. If there is a sick and tired of the deprivation three-foot rule, it’s this: Anybody within three of human dignity they experience at the hands feet of you is worth getting to know a little better. of so many of today’s corporations, which in the (May 06) past ten years have scooped up all the quid for the Scott Allen is coauthor of The Virtual Handshake guys on top, leaving behind some very talented and is Entrepreneurs Guide for About.com people without a future. Network marketing is turning off the spotlight jim turner of working for a corporation, and turning on the The significant thing that people floodlight of the greatness that we all have within often miss about network market- us. I love what you’re doing in network market- ing is that it’s in the vanguard of ing, because you’re creating an opportunity to af- a major consumer movement, in fect the self-esteem of many, many people. You’re which consumers and producers giving people hope and providing a launching pad are merging and becoming the same thing. for them to discover their own greatness. In a way, multilevel marketing companies I think network marketing is potentially the are the first generation of what Alvin Toffler calls greatest economic opportunity that has ever ex- prosumers [producer-consumers], because the isted. (Sep 06) marketing network is also the customer network. Frank Maguire is former senior executive for Every individual produces and consumes; it’s like FedEx, KFC, ABC and American Airlines breathing—exhale, inhale. The more balanced you can be in production and consumption, the better Bob Proctor your life is. And the more people who are balanced The beautiful thing about network that way, the better the society is. marketing is that it is the most There are now some fifteen million people in moral form of compensation there network marketing [in the U.S.], and this is mak- is. And it follows the very best ing a huge difference in the maturation of what it income-earning strategy: you’re means to be a consumer, because you are by defi- leveraging yourself and you’re providing great nition playing a more involved role in the produc- service. You’re waking people up. You’re showing tion / consumption cycle. people how to spend their days doing what they If you made this the leading story of what love to do, while at the same time earning an ex- multilevel marketers are doing, it would really cellent income. help fuel the further growth of the community. Properly executed, network marketing gives And in doing so, you could easily become a sig- people time and money freedom. It gives them lib- nificant part of the majority of households in erty, which is their birthright. (Mar 07) America. (Nov 06) Bob Proctor is author of You Were Born Rich Jim Turner, Esq. is cofounder of Swankin & Turner and Chairman of the Board of Citizens for Health 6 Networking Times
  • gregg Braden Every species in nature ben- efits from cooperation. When Brad sugars they behave cooperatively, they The reason I think network mar- consistently produce more off- keting is the best business for so spring, live longer and live more many people is that you don’t have successfully. And [researchers have] found the to learn everything about business same thing within indigenous human popula- to start. You don’t have to learn tions throughout the world: longevity and qual- production, shipping and so many other aspects ity of life increases when they cooperate in the of business. You’ve got to learn sales, marketing gathering and sharing of food, water and other and team-building. If you can get those three resources. things down, you’ll be all right. The same principles apply in business: the Your first year in network marketing is your more we can cooperate, the better we’ll do. That’s apprenticeship. If you don’t make any money in what network marketing is all about. (Jul 08) your first year, who cares? You’ve spent a year Gregg Braden is author of the learning the trade. (Jul 07) New York Times bestseller The Isaiah Effect Brad Sugars is author of Billionaire in Training dr. leonard laskow Barbara Marx hubbard Network marketing is really I like network marketing be- about love. What makes network cause, at least to some degree, it marketing more successful and transcends the current competi- in many ways more efficient than tive system. It’s about synergistic many other forms of marketing, is leadership, that is, leadership that that it’s based on one-to-one relationships. facilitates and empowers rather than dominates Most successful network marketers sooner and controls. or later recognize the role of connectedness or I don’t think we’re going to have peace if we relatedness—which is to say, love—in network don’t piece together the emergent potentials of marketing. The top people in networking are our system. The pieces need to be networked— very much in touch with their hearts. and that brings us back around to network mar- The heart’s intelligence is the recognition of keting. I think it is prefiguring global intelligence. the oneness and the unity of all. If a business is (May 08) going to be successful, it’s ultimately going to have Barbara Marx Hubbard is author of to come down to a recognition of unity. (Nov 08) Conscious Evolution Dr. Leonard Laskow is author of Healing with Love For FREE full color reprints of this article, go to www.NetworkMarketingIs.com May/June 2009 7
  • “Networking Times follows in the tradition of the great og Mandino, and the magazine that he published for years. he knew that to win in life, and especially in networking, you need a steady flow of positive, inspirational information. Networking Times is that flow. subscribe today, and have two friends do the same. together, we can change the networking profession—and the world.” —Bob Proctor sPecIal offeR: Buy a 12-issue subscription or renewal to Networking Times and get 6 fRee cds by david Bach, sandy Botkin, Robert kiyosaki, Paul Zane Pilzer, Bob Proctor and jim Rohn. www.networkingtimes.com/link/sub 1-866-343-4005 or Int’l 818-727-2000 To mail, fold here. To find out more, please contact: PLACE Name: STAMP Address: HERE Email: Phone: