2. SHAKTIMAAN BRICKS
Fly ash Bricks
• Manufactured from abundantly available fly ash
from 100+ Thermal Power Plants in India
• Currently, only 15% of fly ash produced ,is used
• Produced as blocks (Hollow, Solid or Pavers)
• Requires relatively simple and quick process to
make.
3. PRODUCT USP
Eco friendly - unlike conventional bricks does not need soil
- reduces mercury pollution
Temperature resistant – keeps indoor cooler in summers and warm
in winters
Light weight - reduces dead weight of building by 30%
Drastically reduces water seepage
20% cheaper than normal bricks
Uniform interlocking shape - reduces mortar and plaster usage by
50%
Smooth finish after construction – lime plaster not required before
gypsum plaster.
4. PRODUCT SCOPE
Big demand and supply gap – 250 Million Bricks
70% of country’s electricity from coal based power
station which leads to tones to fly ash wastage
(>150 million Tones).
Our country consumes about 180 billion tones
bricks, exhausting approximately 340 billion
tones of clay every year and about 5000 acres of
top soil land is made infertile for a long period
5. PRODUCT SCOPE CONT.
Excellent engineering property and
durability of fly ash brick enlarges its
scope for application in building
construction and development of
infrastructure projects like
dams, bridges, pavements and under
water constructions.
In the areas covering the radius of
100km around the Thermal
Plants, Government has made it
compulsory to use only FLY ASH
BRICKS in any construction of
Government Undertakings.
7. ADVERTISING
Tagline : Bharose Ki Deewar
Newspaper advertising(if budget permits).
Online marketing through advertisements on
websites like
magicbricks.com, 99acres.com, olx.com on their
property buying page.
Promotion on twitter , Facebook and other social
networking sites.
8. The 3V Approach
Value Segment :
-Targeting the untapped construction market
and sustainable development projects.
-Government/Private projects in and around
Mumbai .
-price and quality sensitive customers(builders
and individuals).
Value Positioning :
-Abundance of raw material
-Infrastructure boom in coming years
-Focus on the Sustainable development
Value Network :
-Liaising with the architects so as to make them
recommend our bricks .
-Integrating a chain of distributors.
-Direct Marketing
- Community gatherings and recreational events
and gifts for construction contractors.
