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Consider Point of Service Marketing With what social service or educational agencies do your target families come in contact?
Sell Your Salespeople Have your face-to-face contact people ever seen your camp first hand?
Focus On Special Interests Do your camps address the special needs or interests of target campers? Have you made changes in site, facilities, and personnel to attract new populations?
Specialized Camps Teen Sports Academic Wilderness Performing Arts Physical Challenge
It’s In the Mail Do you reach out to your campers during the off-season? Most camps report that over 75% of their campers come through “word of mouth” advertising.
Broaden Your Camper Base What relationship have you developed with day camps in your division? Many do not run for the entire summer, and others will gladly refer their surplus campers.
Broaden Your Camper Base What relationship have you developed with families that speak English as a second language ? Fliers in two or three languages can be distributed through food pantries, thrift stores, and other local agencies.
In Print How else can we reach families that speak English as a second language ? Ads and news releases in nontraditional or minority newspapers will help to expand your audience.
Service Projects How can we get out the message of camping to our local schools? Service projects such as Book Buddies and Be a Good Sport can raise resources, visibility, and enrollment numbers.
Spread the Good News If your camp ministry is so full of success stories, then why haven’t your target families heard them? What is newsworthy about your people, your program, or your purpose?