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UX for start-ups, presented to start-ups in Wayra, London
 

UX for start-ups, presented to start-ups in Wayra, London

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What is UX? Should start-ups care? How can start-ups get going with UX? Top 10 UX tips for start-ups. A presentation given to a group of funded start-ups participating in Telefonica's incubator ...

What is UX? Should start-ups care? How can start-ups get going with UX? Top 10 UX tips for start-ups. A presentation given to a group of funded start-ups participating in Telefonica's incubator programme, Wayra.

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    UX for start-ups, presented to start-ups in Wayra, London UX for start-ups, presented to start-ups in Wayra, London Presentation Transcript

    • UXand start-ups
    • Sorry, who are you? Karl Saynor - @ksaynor Former functional designer Former management consultant Former information architect Former experience architect Former Lead UX Working title: UX entrepreneur
    • Sorry, who are you? Karl Saynor - @ksaynor Former functional designer Former management consultant Former information architect Former experience architect Former Lead UX Working title: UX entrepreneur
    • simple often over-complicated UX is: inclusive especially in start-ups critical as products and users become more sophisticated
    • What we’ll cover 01. 02. 03. 04. What is UX? Should you care? Get started. Today. Top 10 tips & tricks.
    • What is UX?
    • UX poster boys: Jakob Nielsen and Don Norman
    • Some of the many definitions... the overall impression, feelings, interactions that a person has while operating these systems A broad terms referring to the whole experience a person feels when using a Web site, both online and offline. “A measure of the effectiveness, efficiency and satisfaction with which specified users can achieve specified goals in a particular environment.” The sum of all interactions and events, both positive and negative, between a user and a web site. a multi-faceted approach aimed at making products more pleasing for people to use. a concept that places the end-user at the focal point of design and development efforts, as opposed to the system, its applications or its aesthetic value alone Is it easy to use, attractive and appropriate? Does it meet user needs? The desired, expected, or actual experience of a user interacting with a product is about how a person feels about using a system Thanks to: Dana Cohen Baron
    • UX as a discipline is the art and science of understanding and championing users’ needs.
    • UX as a discipline is the art and science of understanding and championing users’ needs. It’s an umbrella term for tools & techniques employed to deliver the best overall experience for users.
    • UX as a discipline is the art and science of understanding and championing users’ needs. It’s an umbrella term for tools & techniques employed to deliver the best overall experience for users. It’s subjective, and it always will be.
    • What is UX?
    • UX is about value User goals Business goals The UX ‘sweet-spot’
    • What does a UX person do?
    • Four key disciplines Credit: Jason Mesut Interaction design User research Information architecture Experience strategy
    • So what exactly is UX then? Credit: Jesse James Garrett The elements of user experience User needs Site objectives Functional specifications Content requirements Interaction design Information architecture Completion Concrete Conception Abstract Interface design, navigation design, information design Visual Design
    • So what exactly is UX then? Credit: Dan Saffer, iA inc. UX: overlapping disciplines The spectrum of user experience
    • How do you judge UX? Credit: Peter Morville useful valuable credible usable findable desirable accessible The ‘UX honeycomb’
    • What is UX not?
    • That looks good! Mmm!
    • What is UX?
    • What we’ll cover 01. 02. 03. 04. What is UX? Should you care? Get started. Today. Top 10 hints & tips.
    • Should you care?
    • Honest answer: for start-ups, it depends How useful is your product? How crowded is the marketplace? Long-term, it’s critical.
    • The benefits of UX Less time doing the wrong thing  A better product  Happy customers 
    • The benefits of UX Increased word of mouth Greater adoption Happy investors   
    • $300m of reasons Register Continue http://www.flickr.com/photos/68751915@N05/6355364425/
    • Finally, you can’t really escape it
    • Whether you think about the experience or not, your users are going to have one. Isn’t it in your interest to make sure it’s a good one?
    • What we’ll cover 01. 02. 03. 04. What is UX? Should you care? Get started. Today. Top 10 hints & tips.
    • Get started. Today.
    • Develop or acquire capabilities UX & visual design Technology Strategy Credit: Laurence McCahill
    • Figure out what your MVP is. Know your value proposition. You are not the target market: talk to your users.
    • Start sketching. Don’t stop. Test. Tweak. Try again.
    • Build a user focus into your nascent company culture... ...it will pay off. Ask why? Ask so what? Ask do I care?
    • Simplify everything. Users don’t like thinking.
    • Success is not delivering a feature; success is learning how to solve the customer’s problem. Mark Cook, Kodak
    • http://headrush.typepad.com/creating_passionate_users/2005/06/featuritis_vs_t.html
    • http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/ Less deliverables More validation No ivory towers Greater collaboration Prototyping internally (the whole team) and externally (5 users) UX and the lean start-up
    • What we’ll cover 01. 02. 03. 04. What is UX? Should you care? Get started. Today. Top 10 hints & tips.
    • Own the experience, care about users #1
    • Think in terms of tasks and pain, end-to-end. Get out of the way. #2
    • ½ and ½ again. #3
    • Convention is king. #4
    • Consistency is queen. #5
    • #6 Your forms probably suck.
    • #7 Find your voice, express your business’s personality
    • Details are not the details, they make the design. Charles Eames #8 Sweat the details that count.
    • #9 Good enough. Launch and learn. Test and tweak.
    • #10 One more time: talk to users. Analyse.
    • Thanks! Karl Saynor @ksaynor karl@usabilitysavvy.com