Startups & Social media - Creating Passionate Customers

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This presentation talks about how startups should define their business and use social media to create passionate customers

This presentation talks about how startups should define their business and use social media to create passionate customers

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Transcript

  • 1. Social Media Create passionate customers Kaushal Sarda
  • 2. Customer Development Model Source: http://www.slideshare.net/sblank/customer-development-past-present-future-steve-blank-111909
  • 3. Customer Development Engg Source: http://startuplessonslearned.blogspot.com
  • 4. How Can Social Software help in this process
  • 5. Customer Discovery Source: http://headrush.typepad.com/
  • 6. Customer Validation Source: http://productblog.37signals.com
  • 7. Customer Validation "This program is about what type of plants survive on different planets. For each planet, a plant will be designed. The goal is to learn what type of roots, stem, and leaves allow the plant to survive in each environment. Some hints are provided throughout the program." "You are about to start a journey where you will be visiting different planets. For each planet, you will need to design a plant. Your mission is to learn what type of roots, stem, and leaves will allow your plant to survive in each environment. I will be guiding you through by giving out some hints." Source: http://headrush.typepad.com/
  • 8. Create Great Experiences Source: http://headrush.typepad.com/
  • 9. Customer Creation Source: http://headrush.typepad.com/
  • 10. Community Building Source: http://headrush.typepad.com/
  • 11. Community Building
  • 12. Social Media Dynamics Source: http://2020social.com/
  • 13. Questions Email: kaushal@2020social.com Twitter: @ksarda