Time Management advice for marketing agencies: 25 hours in the day

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Wish you could have 25 hours in the day? Follow this advice from business expert Karl Sakas at Agency Firebox to get it all done at your marketing agency. You'll learn how to set (and uphold) priorities, how to delegate better, and how to say "no" without burning bridges. Get more free tips here: http://AgencyFirebox.com/newsletter

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  • Image credit (Montgomery, AL): https://www.flickr.com/photos/stuseeger/4253903376/
  • Time Management advice for marketing agencies: 25 hours in the day

    1. 1. 25 Hours in the Day How to get it all done when you work in marketing Karl Sakas | Karl@AgencyFirebox.com | @KarlSakas Grow Your Agency Without Growing Pains
    2. 2. http://www.youtube.com/watch?v=8NPzLBSBzPI
    3. 3. @KarlSakas
    4. 4. "People need to be reminded more often than they need to be instructed." Samuel Johnson, Author, 18th century
    5. 5. Grow Without Growing Pains
    6. 6. @KarlSakas
    7. 7. Question #1
    8. 8. Top Priorities, Not Everything Answer
    9. 9. Set S.M.A.R.T. Goals: Specific what Measurable how much Assignable who’ll do it Realistic truly doable Time-bound by when
    10. 10. Photo by Rhys A.: http://www.flickr.com/photos/rhysasplundh/8595316899/
    11. 11. Get Bigger Client Projects Long-term goal: Grow from $10K  $100K. Wrong goal: Sell a $100K project Company Goal:
    12. 12. Company Goal: Get Bigger Client Projects But first… Fix sales, PM, and client service processes SMART goal Sell a $20K project by (date), to find what to fix.
    13. 13. Finally Take a Vacation Long-term: Leave for 1-2 weeks Problem: Team can’t go an hour… Wrong goal: Off to Jamaica now! Personal Goal:
    14. 14. But first… Figure out why people keep interrupting SMART goal By EOM, share your long-term goals & define areas you won’t 2nd-guess Personal Goal: Finally Take a Vacation
    15. 15. Calendar Review Exercise
    16. 16. 1. Questions you’d ask CEO 2.What should they Drop, Delegate, or Defer? Collaborative Activity
    17. 17. Calendar Review Sharing
    18. 18. 5 Calendar Themes: 1. Schedule downtime. 2. Decline low-value meetings. 3. Delegate to team members. 4. Schedule-in lead time. 5. Don’t micro-manage.
    19. 19. Question #1
    20. 20. Question #2
    21. 21. 1 → 12
    22. 22. You need to know WHEN...
    23. 23. Focus on results: “What, when, why.” Not “how.”
    24. 24. Karl’s 4 Keys 1. Results > “How” 2. Share key guidelines 3. Tell them “Why” 4. Set check-in deadlines
    25. 25. But Karl... “
    26. 26. But Karl... “
    27. 27. But Karl... “
    28. 28. Karl’s 4 Keys 1. Results > “How” 2. Share key guidelines 3. Tell them “Why” 4. Set check-in deadlines
    29. 29. Question #2
    30. 30. Saying “yes” to everything Problem: = burnout
    31. 31. Question #3
    32. 32. http://giphy.com/gifs/s4AQve5NMsFcQ
    33. 33. R-O-C Framework 3. Cite a Reason. Give 2-3 Options. Let them Choose. 2. 1.
    34. 34. Act Out!
    35. 35. Real-World R-O-C Examples 1. Wants you to start before they sign a contract. 2. Client asks you to do something stupid. 3. Client wants an out-of-scope change. 4. Prospect’s budget is too small.
    36. 36. 5. They keep calling for help after launch. 6. Twitter changed its API and something broke. 7. Past-due client wants new, urgent work. 8. Client wants extra-fast turnaround. Real-World R-O-C Examples
    37. 37. 9. Client wants you to guarantee the completion ETA before they sign. 10.Client wants you to pay for a big-ticket item...but they'll repay you later. 11.Client wants a price quote on-the-spot. Real-World R-O-C Examples
    38. 38. Prizes for Volunteers Free Consulting Session (Value: $250)
    39. 39. Question #3
    40. 40. Go to bit.ly/agencyfirebox OR Text your email address to 919.410.6224 OR Drop your card up front Get eBook + Tons of Tips‸
    41. 41. www.flickr.com/photos/imnotquitejack/3918038560
    42. 42. Go to bit.ly/agencyfirebox OR Text your email address to 919.410.6224 OR Drop your card up front Get eBook + Tons of Tips‸

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