Twitter for journalists

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    Twitter for journalists - Presentation Transcript

    1. Twitter for Journalist s in 140 slides or less by @OCReggie http://twitter.com/ocreggie The Orange County Register http://ocregister.com
    2. What it isn't •A marketing tool •A complaint list •Just an automated feed •A way to meet page view goals •Private
    3. What it is
    4. \"Getting it\"
    5. For journalists •Find story ideas •Find sources •Find experts •Solicit to interested parties •Vet ideas •Talk with readers •Share content (his, hers and ours)
    6. Success stories •@ColonelTribune •@rsylvester •@ricksanchezcnn •@newsguy777 •@grobbins •Elections
    7. Set goals •Find x story ideas in first month •Find x sources by second month •Find x experts by first month •Get x replies to solicits •Join x conversations •Share x links
    8. Twitter.com
    9. Account settings
    10. Basic tweet
    11. Reply to a tweet
    12. Re-tweet
    13. Tweet with link
    14. Eavesdrop •search.twitter.com (keyword, location) •twemes.com •tweetscan.com •twist.flaptor.com
    15. Find people to follow •your friends •search.twitter.com •crazybob.org/twubble •twitter.grader.com •twitterholic.com •mytweeple.com
    16. Publicize •Blog sidebar •E-mail signature •Phone •Facebook
    17. Measure success •Did you find x story ideas? •Did you find x sources? •Did you find x experts? •Did you get x replies to solicits? •Did you join in x conversations? •Did you share x links?
    18. Not working? STOP IT!

    + Kevin SablanKevin Sablan, 12 months ago

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