Wikimania preso final_ppt

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Wikimania preso final_ppt

  1. 1. wikiHow Presentation Wikimanía 28-8-2009   [email_address]
  2. 2.   <ul><li>Free Culture ≈ Free Software ≈ Occasionally Free Beer </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  3. 3.   <ul><li>Free Culture ≈ Free Software ≈ Occasionally Free Beer </li></ul><ul><li>  </li></ul><ul><li>≠  Free Laptop Computer </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  4. 4. What is wikiHow? <ul><ul><li>wikiHow is collaboration to build the world's largest , highest quality, how-to manual </li></ul></ul><ul><ul><li>16 million unique visitors - ranked 102nd most popular site by Quantcast </li></ul></ul><ul><ul><li>7 languages </li></ul></ul>
  5. 5. Why do people contribute to wikiHow? <ul><ul><li>I think it is fun/entertaining (77%) </li></ul></ul><ul><ul><li>I find it personally rewarding (75%) </li></ul></ul><ul><ul><li>I love to give back (66%) </li></ul></ul><ul><ul><li>I enjoy collaborating with others (60%) </li></ul></ul><ul><li>  </li></ul>
  6. 6. Simplified reasons for contributing Fun 1 Greater Meaning Collaboration 2 3
  7. 7. Making editing easier means more edits Advanced editor Guided editor
  8. 8. Edit abandonment is the failure to have fun
  9. 9. Being reverted is not fun <ul><li>Monthly ratio of reverted edits by editor class </li></ul>Source : Suh, Bongwon; Convertino, Gregorio; Chi, Ed H.; & Pirolli, Peter (2009). The Singularity is not near: Slowing growth of Wikipedia. {suh, convertino, echi, pirolli}@parc.com
  10. 10. Simplified reasons for contributing Fun 1 Greater Meaning Collaboration 2 3
  11. 11. Noble missions provide greater meaning <ul><ul><li>Wikipedia : An encyclopedia for every person on the planet in their own language. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>wikiHow : Practical instructions to help people solve the problems of everyday life. </li></ul></ul>
  12. 12. Extending greater meaning: Books to Africa experiment <ul><ul><li>Every time someone writes a new article on wikiHow, we will ship a physical text book to a child in Africa </li></ul></ul>
  13. 13. Greater meaning detractor: Advertising <ul><li>Partial solution: Opt out ads </li></ul><ul><li>  </li></ul>
  14. 14. Greater meaning detractor: Advertising <ul><li>Partial solution: Opt out ads </li></ul><ul><li>  </li></ul>
  15. 15. Going carbon neutral: A cautionary tale <ul><ul><li>wikiHow went carbon neutral a few years ago;  temporarily was the most popular carbon neutral website </li></ul></ul><ul><ul><li>Going carbon neutral added meaning for many in community </li></ul></ul><ul><ul><li>But detracted meaning for others.... </li></ul></ul>
  16. 16. Simplified reasons for contributing Fun 1 Greater Meaning Collaboration 2 3
  17. 17. Offering classes <ul><ul><ul><li>Compassionate Communication (aka Non-Violent Communication) </li></ul></ul></ul><ul><ul><ul><li>Goal to encourage civil, enjoyable collaboration </li></ul></ul></ul><ul><ul><ul><li>Taught by live instructors on phone and online </li></ul></ul></ul><ul><ul><ul><li>Free to wikiHow editors </li></ul></ul></ul><ul><ul><ul><li>$250 to non-editors </li></ul></ul></ul><ul><ul><ul><li>Writing Skills </li></ul></ul></ul><ul><ul><ul><li>Offered free classes on general writing skills taught by live instructors from Gotham Writers Workshop </li></ul></ul></ul><ul><ul><li>  </li></ul></ul>
  18. 18. New article boost (NAB) Via NAB: Patrol and edit new articles, support contributors
  19. 19. Female editors * measured % of female admins
  20. 20. Simplified reasons for contributing <ul><li>Fun </li></ul>1 Greater Meaning Collaboration 2 3
  21. 21. Keep in touch <ul><ul><li>wikiHow User:JackHerrick </li></ul></ul><ul><li>  </li></ul><ul><ul><li>email: [email_address] </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Identi.ca : @Jack </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Twitter: @JackHerrick   </li></ul></ul>

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