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Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
Introduction to Twitter - Newfoundland and Labrador Arts Council
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Introduction to Twitter - Newfoundland and Labrador Arts Council

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Slides from the Introduction to Twitter lunch-and-learn run by Krystal Hobbs of Newfound Marketing in partnership with the Newfoundland and Labrador Arts Council

Slides from the Introduction to Twitter lunch-and-learn run by Krystal Hobbs of Newfound Marketing in partnership with the Newfoundland and Labrador Arts Council

Published in: Social Media
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Transcript

  • 1. Introduction to Twitter
  • 2. Twitter Lingo @ Reply/Mention: A comment aimed at one user, but visible to the public. Placement of the @ symbol determines how public it is. Direct Message (DM): A direct message sent in private to another user. It can be set to go to your email inbox as well. Retweet (RT): Sharing someone else’s post, either manually (copy and paste with RT @...) or using the Retweet button to send out an exact copy. Favorite: Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.
  • 3. Hashtags Words beginning with a # to help you track specific conversations. *Think of it as a keyword
  • 4. Twitter Etiquette • Mind Your Manners • Don’t Tweet Too Much • Give Credit • Use #Hashtags Appropriately • Think Then Tweet • Don’t Get Too Personal • Write Professionally • Be Helpful • Resist the Urge to • Tweet Too Much
  • 5. 5 Steps to Get Started 1. Secure your Twitter handle 2. Brand your account 3. Build your network 4. Create a content strategy 5. Tweet, monitor, and repeat!
  • 6. Network Building • Start with your inner circle and extend out: friends, peers, colleagues, people in the arts community • Find Twitter Lists created by similar Twitter users and follow those people • Search popular #hashtags & respond to users’ tweets (#nlarts) • Join live tweet chats • Follow users who engage in conversation with you • Follow users of competitors • Use other social networks to cross promote • Include link to Twitter in email signatures • Include Twitter follow & sharing buttons on your website
  • 7. Quick Tips • Use a URL shortener like bit.ly or ow.ly (HootSuite) – Also has built-in analytics • Keep your tweets at 120 characters or under to allow easy RTs
  • 8. Quick Tips • Use images with your tweets
  • 9. Quick Tips • Beware of your placement of the @ symbol – @NLArtsCouncil is so helpful! – Thanks for the help @NLArtsCouncil
  • 10. Quick Tips • Beware of your placement of the @ symbol – @NLArtsCouncil is so helpful! – Thanks for the help @NLArtsCouncil
  • 11. Recommended Tools • For easy social media monitoring, posting and scheduling, use HootSuite • Basic URL shortener: bit.ly • Need help finding content? Try Feedly • Create simple graphics with PicMonkey
  • 12. Questions? Feel free to tweet me!
  • 13. Additional Resources • Getting Started with Twitter – http://www.youtube.com/playlist?list=PL8AE96C860FFD4395 • Must Read Articles – Twitter Rules • https://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best- practices/articles/18311-the-twitter-rules – Guidelines for Contest • https://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best- practices/articles/68877-guidelines-for-contests-on-twitter – Setting Up Lists • https://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/76460-how- to-use-twitter-lists

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