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Introduction To Social Media
 

Introduction To Social Media

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I created this to introduce Social Media to the staff of the X PRIZE Foundation

I created this to introduce Social Media to the staff of the X PRIZE Foundation

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    Introduction To Social Media Introduction To Social Media Presentation Transcript

    • What is Social Media? Social Media is an expansion of the already popular Social Networking term. In a nutshell, it’s utilizing web tools & services to interact and connect with people.
    • Social Media Tools & Services Social Bookmarking Blogging Microblogging Video Sharing Video Streaming Photo Sharing Also…RSS, Wiki’s, Podcasting and More! Forums Social Networking Lifestreaming
    • What are Some Methods Companies Benefit From Social Media?
      • Creating a Human Connection
      • Providing a Communication Conduit
      • Transparency
      • Broad Reach
      • Building Community
      • Increased Targeted Traffic
    • Sounds interesting… But who uses Social Media? How About Some Examples?
    • General Motors http://blog.gmnext.com/
      • Blog
      • Videos
      • Photos
      • Podcasts
      • Wiki
      • RSS
      • Mobile
      • Chat
    • Southwest Airlines http://www.blogsouthwest.com/
      • Blog
      • Flickr
      • YouTube
      • Facebook
      • Twitter
      • LinkedIn
      • Podcasting
      • RSS
    •  
      • Services
      • Flickr, YouTube, Facebook, MySpace
      Services Flickr, YouTube, Delicious, Facebook
    • And the Rest…
      • Adobe
      • Coca Cola
      • Dell
      • Ford
      • FujiFilm
      • H&R Block
      • HP
      • HSBC
      • IBM
      • Intel
      • Intuit
      • JetBlue
      • Johnson & Johnson
      • Lenovo
      • Marriot
      • McDonalds
      • National Geographic
      • New York Times
      • Nike
      • Nortel
      • Novell
      • SAP
      • Sears
      • Sun
      • Starbucks
      • Symantec
      • Toyota
      • Visa
      • Wells Fargo
      • WWE
      • Xerox
      • Zappos
    • What are We Currently Doing?
    • Google Lunar X PRIZE
      • Blog
      • YouTube
      • Picasa
      • Twitter
      • Pownce
      • FriendFeed
      • Wiki
      • Forum
      • Facebook Group
      • Facebook Page
      • Ustream
      • RSS
      Other Sites
      • Blog
      • YouTube
      • Picasa
      • Wiki
      • Forum
      • MySpace
      • RSS
    • Ok I’m Sold… Where do I start?
      • Learn
        • About the tools and services available
        • Best Practices & how others are using it
      • Assess
        • What strategy makes sense to you and your users
        • Which methods are best suited to achieve those goals
      • Staff
        • Up to manage the initiatives
        • Develop and schedule a plan
      • Start Slowly
        • Take small steps to test waters
        • Engage users and build trust
      • Measure
        • Define metrics to determine success
    • Online Resources
      • Social Media 101: How to Get Your Business Involved
      • http://mashable.com/2008/07/17/social-media-for-business/
      • How to Develop a Social Media Plan for Your Business in 5 Steps
      • http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/
      • 35+ Examples of Corporate Social Media in Action
      • http://mashable.com/2008/07/23/corporate-social-media/
      • How to Measure Social Media ROI for Business
      • http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
      • How to Find Statistics on Social Media
      • http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/
      • Will Pomerantz use of Social Media
      • http://www.nytimes.com/2008/07/25/technology/25comcast.html
      • 40+ Topics for Corporate Bloggers
      • http://mashable.com/2008/08/11/topics-for-corporate-bloggers/
    • Websites to Track Social Media
      • Mashable - http:// mashable.com
      • TechCrunch - http:// techcrunch.com
      • ReadWriteWeb – http:// readwriteweb.com
      • Webware – http:// webware.com