Introduction To Social Media

What is Social Media? Social Media is an expansion of the already popular Social Networking term. In a nutshell, it’s utilizing web tools & services to interact and connect with people.

Social Media Tools & Services Social Bookmarking Blogging Microblogging Video Sharing Video Streaming Photo Sharing Also…RSS, Wiki’s, Podcasting and More! Forums Social Networking Lifestreaming

What are Some Methods Companies Benefit From Social Media?
Creating a Human Connection
Providing a Communication Conduit
Transparency
Broad Reach
Building Community
Increased Targeted Traffic

Sounds interesting… But who uses Social Media? How About Some Examples?

General Motors http://blog.gmnext.com/
Blog
Videos
Photos
Podcasts
Wiki
RSS
Mobile
Chat

Southwest Airlines http://www.blogsouthwest.com/
Blog
Flickr
YouTube
Facebook
Twitter
LinkedIn
Podcasting
RSS

Services
Flickr, YouTube, Facebook, MySpace
Services Flickr, YouTube, Delicious, Facebook

And the Rest…
Adobe
Coca Cola
Dell
Ford
FujiFilm
H&R Block
HP
HSBC
IBM
Intel
Intuit
JetBlue
Johnson & Johnson
Lenovo
Marriot
McDonalds
National Geographic
New York Times
Nike
Nortel
Novell
SAP
Sears
Sun
Starbucks
Symantec
Toyota
Visa
Wells Fargo
WWE
Xerox
Zappos

What are We Currently Doing?

Google Lunar X PRIZE
Blog
YouTube
Picasa
Twitter
Pownce
FriendFeed
Wiki
Forum
Facebook Group
Facebook Page
Ustream
RSS
Other Sites
Blog
YouTube
Picasa
Wiki
Forum
MySpace
RSS

Ok I’m Sold… Where do I start?
Learn
About the tools and services available
Best Practices & how others are using it
Assess
What strategy makes sense to you and your users
Which methods are best suited to achieve those goals
Staff
Up to manage the initiatives
Develop and schedule a plan
Start Slowly
Take small steps to test waters
Engage users and build trust
Measure
Define metrics to determine success

Online Resources
Social Media 101: How to Get Your Business Involved
http://mashable.com/2008/07/17/social-media-for-business/
How to Develop a Social Media Plan for Your Business in 5 Steps
http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/
35+ Examples of Corporate Social Media in Action
http://mashable.com/2008/07/23/corporate-social-media/
How to Measure Social Media ROI for Business
http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
How to Find Statistics on Social Media
http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/
Will Pomerantz use of Social Media
http://www.nytimes.com/2008/07/25/technology/25comcast.html
40+ Topics for Corporate Bloggers
http://mashable.com/2008/08/11/topics-for-corporate-bloggers/

Websites to Track Social Media
Mashable - http:// mashable.com
TechCrunch - http:// techcrunch.com
ReadWriteWeb – http:// readwriteweb.com
Webware – http:// webware.com

Introduction To Social Media

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