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Introduction To Social Media

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I created this to introduce Social Media to the staff of the X PRIZE Foundation

I created this to introduce Social Media to the staff of the X PRIZE Foundation

Published in: Technology, Business

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  • 1. What is Social Media? Social Media is an expansion of the already popular Social Networking term. In a nutshell, it’s utilizing web tools & services to interact and connect with people.
  • 2. Social Media Tools & Services Social Bookmarking Blogging Microblogging Video Sharing Video Streaming Photo Sharing Also…RSS, Wiki’s, Podcasting and More! Forums Social Networking Lifestreaming
  • 3. What are Some Methods Companies Benefit From Social Media?
    • Creating a Human Connection
    • Providing a Communication Conduit
    • Transparency
    • Broad Reach
    • Building Community
    • Increased Targeted Traffic
  • 4. Sounds interesting… But who uses Social Media? How About Some Examples?
  • 5. General Motors http://blog.gmnext.com/
    • Blog
    • Videos
    • Photos
    • Podcasts
    • Wiki
    • RSS
    • Mobile
    • Chat
  • 6. Southwest Airlines http://www.blogsouthwest.com/
    • Blog
    • Flickr
    • YouTube
    • Facebook
    • Twitter
    • LinkedIn
    • Podcasting
    • RSS
  • 7.  
  • 8.
    • Services
    • Flickr, YouTube, Facebook, MySpace
    Services Flickr, YouTube, Delicious, Facebook
  • 9. And the Rest…
    • Adobe
    • Coca Cola
    • Dell
    • Ford
    • FujiFilm
    • H&R Block
    • HP
    • HSBC
    • IBM
    • Intel
    • Intuit
    • JetBlue
    • Johnson & Johnson
    • Lenovo
    • Marriot
    • McDonalds
    • National Geographic
    • New York Times
    • Nike
    • Nortel
    • Novell
    • SAP
    • Sears
    • Sun
    • Starbucks
    • Symantec
    • Toyota
    • Visa
    • Wells Fargo
    • WWE
    • Xerox
    • Zappos
  • 10. What are We Currently Doing?
  • 11. Google Lunar X PRIZE
    • Blog
    • YouTube
    • Picasa
    • Twitter
    • Pownce
    • FriendFeed
    • Wiki
    • Forum
    • Facebook Group
    • Facebook Page
    • Ustream
    • RSS
    Other Sites
    • Blog
    • YouTube
    • Picasa
    • Wiki
    • Forum
    • MySpace
    • RSS
  • 12. Ok I’m Sold… Where do I start?
    • Learn
      • About the tools and services available
      • Best Practices & how others are using it
    • Assess
      • What strategy makes sense to you and your users
      • Which methods are best suited to achieve those goals
    • Staff
      • Up to manage the initiatives
      • Develop and schedule a plan
    • Start Slowly
      • Take small steps to test waters
      • Engage users and build trust
    • Measure
      • Define metrics to determine success
  • 13. Online Resources
    • Social Media 101: How to Get Your Business Involved
    • http://mashable.com/2008/07/17/social-media-for-business/
    • How to Develop a Social Media Plan for Your Business in 5 Steps
    • http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/
    • 35+ Examples of Corporate Social Media in Action
    • http://mashable.com/2008/07/23/corporate-social-media/
    • How to Measure Social Media ROI for Business
    • http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
    • How to Find Statistics on Social Media
    • http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/
    • Will Pomerantz use of Social Media
    • http://www.nytimes.com/2008/07/25/technology/25comcast.html
    • 40+ Topics for Corporate Bloggers
    • http://mashable.com/2008/08/11/topics-for-corporate-bloggers/
  • 14. Websites to Track Social Media
    • Mashable - http:// mashable.com
    • TechCrunch - http:// techcrunch.com
    • ReadWriteWeb – http:// readwriteweb.com
    • Webware – http:// webware.com

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