What is Social Media? Social Media is an expansion of the already popular Social Networking term. In a nutshell, it’s utilizing web tools & services to interact and connect with people.

Social Media Tools & Services Social Bookmarking Blogging Microblogging Video Sharing Video Streaming Photo Sharing Also…RSS, Wiki’s, Podcasting and More! Forums Social Networking Lifestreaming

What are Some Methods Companies Benefit From Social Media? Creating a Human Connection Providing a Communication Conduit Transparency Broad Reach Building Community Increased Targeted Traffic

Creating a Human Connection

Providing a Communication Conduit

Transparency

Broad Reach

Building Community

Increased Targeted Traffic

Sounds interesting… But who uses Social Media? How About Some Examples?

General Motors http://blog.gmnext.com/ Blog Videos Photos Podcasts Wiki RSS Mobile Chat

Blog

Videos

Photos

Podcasts

Wiki

RSS

Mobile

Chat

Southwest Airlines http://www.blogsouthwest.com/ Blog Flickr YouTube Facebook Twitter LinkedIn Podcasting RSS

Blog

Flickr

YouTube

Facebook

Twitter

LinkedIn

Podcasting

RSS

Services Flickr, YouTube, Facebook, MySpace Services Flickr, YouTube, Delicious, Facebook

Services

Flickr, YouTube, Facebook, MySpace

And the Rest… Adobe Coca Cola Dell Ford FujiFilm H&R Block HP HSBC IBM Intel Intuit JetBlue Johnson & Johnson Lenovo Marriot McDonalds National Geographic New York Times Nike Nortel Novell SAP Sears Sun Starbucks Symantec Toyota Visa Wells Fargo WWE Xerox Zappos

Adobe

Coca Cola

Dell

Ford

FujiFilm

H&R Block

HP

HSBC

IBM

Intel

Intuit

JetBlue

Johnson & Johnson

Lenovo

Marriot

McDonalds

National Geographic

New York Times

Nike

Nortel

Novell

SAP

Sears

Sun

Starbucks

Symantec

Toyota

Visa

Wells Fargo

WWE

Xerox

Zappos

What are We Currently Doing?

Google Lunar X PRIZE Blog YouTube Picasa Twitter Pownce FriendFeed Wiki Forum Facebook Group Facebook Page Ustream RSS Other Sites Blog YouTube Picasa Wiki Forum MySpace RSS

Blog

YouTube

Picasa

Twitter

Pownce

FriendFeed

Wiki

Forum

Facebook Group

Facebook Page

Ustream

RSS

Blog

YouTube

Picasa

Wiki

Forum

MySpace

RSS

Ok I’m Sold… Where do I start? Learn About the tools and services available Best Practices & how others are using it Assess What strategy makes sense to you and your users Which methods are best suited to achieve those goals Staff Up to manage the initiatives Develop and schedule a plan Start Slowly Take small steps to test waters Engage users and build trust Measure Define metrics to determine success

Learn

About the tools and services available

Best Practices & how others are using it

Assess

What strategy makes sense to you and your users

Which methods are best suited to achieve those goals

Staff

Up to manage the initiatives

Develop and schedule a plan

Start Slowly

Take small steps to test waters

Engage users and build trust

Measure

Define metrics to determine success

Online Resources Social Media 101: How to Get Your Business Involved http://mashable.com/2008/07/17/social-media-for-business/ How to Develop a Social Media Plan for Your Business in 5 Steps http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/ 35+ Examples of Corporate Social Media in Action http://mashable.com/2008/07/23/corporate-social-media/ How to Measure Social Media ROI for Business http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/ How to Find Statistics on Social Media http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/ Will Pomerantz use of Social Media http://www.nytimes.com/2008/07/25/technology/25comcast.html 40+ Topics for Corporate Bloggers http://mashable.com/2008/08/11/topics-for-corporate-bloggers/

Social Media 101: How to Get Your Business Involved

http://mashable.com/2008/07/17/social-media-for-business/

How to Develop a Social Media Plan for Your Business in 5 Steps

http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/

35+ Examples of Corporate Social Media in Action

http://mashable.com/2008/07/23/corporate-social-media/

How to Measure Social Media ROI for Business

http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/

How to Find Statistics on Social Media

http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/

Will Pomerantz use of Social Media

http://www.nytimes.com/2008/07/25/technology/25comcast.html

40+ Topics for Corporate Bloggers

http://mashable.com/2008/08/11/topics-for-corporate-bloggers/

Websites to Track Social Media Mashable - http:// mashable.com TechCrunch - http:// techcrunch.com ReadWriteWeb – http:// readwriteweb.com Webware – http:// webware.com

Mashable - http:// mashable.com

TechCrunch - http:// techcrunch.com

ReadWriteWeb – http:// readwriteweb.com

Webware – http:// webware.com