Introduction To Social Media

1,738 views
1,684 views

Published on

I created this to introduce Social Media to the staff of the X PRIZE Foundation

Published in: Technology, Business

Introduction To Social Media

  1. 1. What is Social Media? Social Media is an expansion of the already popular Social Networking term. In a nutshell, it’s utilizing web tools & services to interact and connect with people.
  2. 2. Social Media Tools & Services Social Bookmarking Blogging Microblogging Video Sharing Video Streaming Photo Sharing Also…RSS, Wiki’s, Podcasting and More! Forums Social Networking Lifestreaming
  3. 3. What are Some Methods Companies Benefit From Social Media? <ul><li>Creating a Human Connection </li></ul><ul><li>Providing a Communication Conduit </li></ul><ul><li>Transparency </li></ul><ul><li>Broad Reach </li></ul><ul><li>Building Community </li></ul><ul><li>Increased Targeted Traffic </li></ul>
  4. 4. Sounds interesting… But who uses Social Media? How About Some Examples?
  5. 5. General Motors http://blog.gmnext.com/ <ul><li>Blog </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Podcasts </li></ul><ul><li>Wiki </li></ul><ul><li>RSS </li></ul><ul><li>Mobile </li></ul><ul><li>Chat </li></ul>
  6. 6. Southwest Airlines http://www.blogsouthwest.com/ <ul><li>Blog </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Podcasting </li></ul><ul><li>RSS </li></ul>
  7. 8. <ul><li>Services </li></ul><ul><li>Flickr, YouTube, Facebook, MySpace </li></ul>Services Flickr, YouTube, Delicious, Facebook
  8. 9. And the Rest… <ul><li>Adobe </li></ul><ul><li>Coca Cola </li></ul><ul><li>Dell </li></ul><ul><li>Ford </li></ul><ul><li>FujiFilm </li></ul><ul><li>H&R Block </li></ul><ul><li>HP </li></ul><ul><li>HSBC </li></ul><ul><li>IBM </li></ul><ul><li>Intel </li></ul><ul><li>Intuit </li></ul><ul><li>JetBlue </li></ul><ul><li>Johnson & Johnson </li></ul><ul><li>Lenovo </li></ul><ul><li>Marriot </li></ul><ul><li>McDonalds </li></ul><ul><li>National Geographic </li></ul><ul><li>New York Times </li></ul><ul><li>Nike </li></ul><ul><li>Nortel </li></ul><ul><li>Novell </li></ul><ul><li>SAP </li></ul><ul><li>Sears </li></ul><ul><li>Sun </li></ul><ul><li>Starbucks </li></ul><ul><li>Symantec </li></ul><ul><li>Toyota </li></ul><ul><li>Visa </li></ul><ul><li>Wells Fargo </li></ul><ul><li>WWE </li></ul><ul><li>Xerox </li></ul><ul><li>Zappos </li></ul>
  9. 10. What are We Currently Doing?
  10. 11. Google Lunar X PRIZE <ul><li>Blog </li></ul><ul><li>YouTube </li></ul><ul><li>Picasa </li></ul><ul><li>Twitter </li></ul><ul><li>Pownce </li></ul><ul><li>FriendFeed </li></ul><ul><li>Wiki </li></ul><ul><li>Forum </li></ul><ul><li>Facebook Group </li></ul><ul><li>Facebook Page </li></ul><ul><li>Ustream </li></ul><ul><li>RSS </li></ul>Other Sites <ul><li>Blog </li></ul><ul><li>YouTube </li></ul><ul><li>Picasa </li></ul><ul><li>Wiki </li></ul><ul><li>Forum </li></ul><ul><li>MySpace </li></ul><ul><li>RSS </li></ul>
  11. 12. Ok I’m Sold… Where do I start? <ul><li>Learn </li></ul><ul><ul><li>About the tools and services available </li></ul></ul><ul><ul><li>Best Practices & how others are using it </li></ul></ul><ul><li>Assess </li></ul><ul><ul><li>What strategy makes sense to you and your users </li></ul></ul><ul><ul><li>Which methods are best suited to achieve those goals </li></ul></ul><ul><li>Staff </li></ul><ul><ul><li>Up to manage the initiatives </li></ul></ul><ul><ul><li>Develop and schedule a plan </li></ul></ul><ul><li>Start Slowly </li></ul><ul><ul><li>Take small steps to test waters </li></ul></ul><ul><ul><li>Engage users and build trust </li></ul></ul><ul><li>Measure </li></ul><ul><ul><li>Define metrics to determine success </li></ul></ul>
  12. 13. Online Resources <ul><li>Social Media 101: How to Get Your Business Involved </li></ul><ul><li>http://mashable.com/2008/07/17/social-media-for-business/ </li></ul><ul><li>How to Develop a Social Media Plan for Your Business in 5 Steps </li></ul><ul><li>http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/ </li></ul><ul><li>35+ Examples of Corporate Social Media in Action </li></ul><ul><li>http://mashable.com/2008/07/23/corporate-social-media/ </li></ul><ul><li>How to Measure Social Media ROI for Business </li></ul><ul><li>http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/ </li></ul><ul><li>How to Find Statistics on Social Media </li></ul><ul><li>http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/ </li></ul><ul><li>Will Pomerantz use of Social Media </li></ul><ul><li>http://www.nytimes.com/2008/07/25/technology/25comcast.html </li></ul><ul><li>40+ Topics for Corporate Bloggers </li></ul><ul><li>http://mashable.com/2008/08/11/topics-for-corporate-bloggers/ </li></ul>
  13. 14. Websites to Track Social Media <ul><li>Mashable - http:// mashable.com </li></ul><ul><li>TechCrunch - http:// techcrunch.com </li></ul><ul><li>ReadWriteWeb – http:// readwriteweb.com </li></ul><ul><li>Webware – http:// webware.com </li></ul>

×