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1. why you should consider the krya detergent   may 30th 2013

1. why you should consider the krya detergent may 30th 2013






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    1. why you should consider the krya detergent   may 30th 2013 1. why you should consider the krya detergent may 30th 2013 Presentation Transcript

    • Why you should re-evaluate yourdetergentBy the folks at krya
    • Do we really need anotherdetergent?Pic courtesy: http://www.flickr.com/photos/thomasleuthard/
    • Pic courtesy: http://www.flickr.com/photos/naturesdawn/Chemical detergents can pollute theenvironment during manufacture
    • Pic courtesy: http://www.flickr.com/photos/agnihot/And they use potable water to makethem
    • Pic courtesy: http://www.flickr.com/photos/simplyabbey/Chemicaldetergents producelots of lather.More lather =Many rinses =longer wash cycles
    • Pic courtesy: http://www.flickr.com/photos/tataimitra/Lather = water down the drain.100 litres every time you run the machine
    • This lather findsits way to awater source.And makes thewaterundrinkable andkills the fishes.
    • Pic courtesy: http://www.flickr.com/photos/kkoshy/And the shiny packaging?It simply gets trashed.
    • Hello there!We are the folksfrom krya.This is the kryadetergent
    • The krya detergent is made from thisgorgeous fruit.Soapberry – Sapindus trifoliatus
    • The soapberry’s use is ancient.Many cultures have used it to cleanhair, skin and clothesPic courtesy: http://www.flickr.com/photos/dynamosquito//
    • Ayurveda loves soapberries too.Soapberries are used to cure skindiseases.Pic courtesy : http://www.flickr.com/photos/mckaysavage/
    • This is where wegrow oursoapberries.This is anorganic farm inSouth India (A.P).
    • This is a soapberry tree. The fruitsappear in March every year.
    • We carefully hand pick and harvest onlythe ripest fruits for our products.
    • Only ripe fruits contain the highest levelof saponins.Saponins are the natural cleaningagents inside the soapberry.
    • We now dry our ripe soapberries onthis stone platform.Sun drying = small footprintmanufacturing
    • Sunny soapberries getting ready to bemade into a detergent
    • This is the soapberry after nearly 3days in the sun. They are now ready tobe ground to make the krya detergent.
    • We grind thesoapberriesprecisely to theright particle sizeto produce thekrya detergent.
    • Precise grinding = just right particle size.Just right particle size = maximumsaponin extraction
    • The kryadetergent isbio-degradable &compostable.
    • The krya detergentisLow foam.Low foam = lessrinsing = less waterPic courtesy http://www.flickr.com/photos/julien_harneis/
    • All the water from your krya wash canbe used to water your plants.Pic courtesy http://www.flickr.com/photos/7718908@N04//
    • The krya detergent cleans clothes reallywell (we’ve been using it for 3 years)
    • And gentlymaintains colourand texture.
    • Handlooms and natural dyes love thekrya detergent.Your sarees will not fade or tear and willget softer with every wash.
    • Moms love us. We are the safestdetergent for baby’s clothes
    • We loveanimals.We never teston them.
    • We are a Cruelty free & Vegancompany.PETA certifies us.
    • Our packagingis completelyrecyclable.
    • And that’s why you should re-evaluateyour detergent.And give us a test drive instead.Pic courtesy http://www.flickr.com/photos/damianmorysfotos/
    • Do you want to know more?
    • Pic courtesy http://www.flickr.com/photos/zooboing/
    • If you liked reading this, show us somelove. Share this.Pic courtesy http://www.flickr.com/photos/flatworldsedge/
    • www.krya.inPic courtesy http://www.flickr.com/photos/polycart/
    • This slideshare was brought to you by thefolks at krya.krya is India’s first sustainable consumerproducts start-up. We are headquartered inChennai.We create environmentally sustainable, plantbased, vegan alternatives to toxic chemicalproducts. All our products are made fromcertified organic ingredientsYup. We are awesome.Pic courtesy : http://www.flickr.com/photos/samout3/