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1. why you should consider the krya detergent   may 30th 2013
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1. why you should consider the krya detergent may 30th 2013


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  • 1. Why you should re-evaluate yourdetergentBy the folks at krya
  • 2. Do we really need anotherdetergent?Pic courtesy:
  • 3. Pic courtesy: detergents can pollute theenvironment during manufacture
  • 4. Pic courtesy: they use potable water to makethem
  • 5. Pic courtesy: producelots of lather.More lather =Many rinses =longer wash cycles
  • 6. Pic courtesy: = water down the drain.100 litres every time you run the machine
  • 7. This lather findsits way to awater source.And makes thewaterundrinkable andkills the fishes.
  • 8. Pic courtesy: the shiny packaging?It simply gets trashed.
  • 9. Hello there!We are the folksfrom krya.This is the kryadetergent
  • 10. The krya detergent is made from thisgorgeous fruit.Soapberry – Sapindus trifoliatus
  • 11. The soapberry’s use is ancient.Many cultures have used it to cleanhair, skin and clothesPic courtesy:
  • 12. Ayurveda loves soapberries too.Soapberries are used to cure skindiseases.Pic courtesy :
  • 13. This is where wegrow oursoapberries.This is anorganic farm inSouth India (A.P).
  • 14. This is a soapberry tree. The fruitsappear in March every year.
  • 15. We carefully hand pick and harvest onlythe ripest fruits for our products.
  • 16. Only ripe fruits contain the highest levelof saponins.Saponins are the natural cleaningagents inside the soapberry.
  • 17. We now dry our ripe soapberries onthis stone platform.Sun drying = small footprintmanufacturing
  • 18. Sunny soapberries getting ready to bemade into a detergent
  • 19. This is the soapberry after nearly 3days in the sun. They are now ready tobe ground to make the krya detergent.
  • 20. We grind thesoapberriesprecisely to theright particle sizeto produce thekrya detergent.
  • 21. Precise grinding = just right particle size.Just right particle size = maximumsaponin extraction
  • 22. The kryadetergent isbio-degradable &compostable.
  • 23. The krya detergentisLow foam.Low foam = lessrinsing = less waterPic courtesy
  • 24. All the water from your krya wash canbe used to water your plants.Pic courtesy
  • 25. The krya detergent cleans clothes reallywell (we’ve been using it for 3 years)
  • 26. And gentlymaintains colourand texture.
  • 27. Handlooms and natural dyes love thekrya detergent.Your sarees will not fade or tear and willget softer with every wash.
  • 28. Moms love us. We are the safestdetergent for baby’s clothes
  • 29. We loveanimals.We never teston them.
  • 30. We are a Cruelty free & Vegancompany.PETA certifies us.
  • 31. Our packagingis completelyrecyclable.
  • 32. And that’s why you should re-evaluateyour detergent.And give us a test drive instead.Pic courtesy
  • 33. Do you want to know more?
  • 34. Pic courtesy
  • 35. If you liked reading this, show us somelove. Share this.Pic courtesy
  • 36. www.krya.inPic courtesy
  • 37. This slideshare was brought to you by thefolks at krya.krya is India’s first sustainable consumerproducts start-up. We are headquartered inChennai.We create environmentally sustainable, plantbased, vegan alternatives to toxic chemicalproducts. All our products are made fromcertified organic ingredientsYup. We are awesome.Pic courtesy :