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Using social media (and networking) to land a job

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Created for Algonquin College advertising students

Created for Algonquin College advertising students

Published in: Career, Technology, Business

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  • As students it seems like you exist in a microcosm—like what you do in school doesn’t matter, like everything will change when you graduate and enter “real life” Well guess what, it *is* real life, and if you haven’t already started publicly building your career—then you need to go out and do it!
  • In the eyes of most employers, all students are pretty much equal. While it definitely helps to win awards or scholarships, volunteer in your community and do extra-curricular activities, the reality is many employers may overlook these or simply not place value in them. When employers are scanning resumes
  • I speak to a lot of students and it’s not
  • If you want to get the best job –first you have to *be* the best, then you can use social media to show it off. Social media doesn’t
  • You may have noticed that when you start typing in Google, it now has predictive results and pulls up common used search terms… While I definitely think it’s freaky to know people are out there searching me on Google—I’m glad I do know it’s going on…
  • Now first, I’m lucky that I don’t have a terribly common name, and don’t share a name with anyone who’s really popular on the Internet. I can tell you right now, if your name is Justin Bieber or
  • As a general rule, don’t talk about where you’re interviewing, who you are speaking with unless you have explicit permission. There’s a lot you can do online, but some things are better left offline.
  • Another Facebook faux pas: you may have forgotten you accepted your boss as a friend! In general Facebook has really weird privacy rules and the scary thing is they switch them
  • Transcript

    • 1. Using social media (and networking) to find a job
      Presented by:
      Kelly Rusk,
      Thornley Fallis
    • 2. Why am I here?
      Have never found a job using Workopolis, Monster, classified ads.
      Currently have an awesome job—and they came to me!
    • 3. School…it’s still Real Life!
    • 4. Student Life…
      To most employers… you’re all equal…
    • 5. Student Life…
      With debt piling up and the excitement of moving on, students are anxious to land a job…
      BUT… how will you ensure you land a dream job?
    • 6. You *Can* Stand out…
    • 7. Fact:
      Over 50% of employers use social networking sites to research candidates.
      (in your industry, it’s probably closer to 100%)
      Pro-tip:
    • 8. They will Google You…
    • 9. You can Control What they find*
      *eventually
    • 10. Networking
      The more you do, the easier it is.
      Online & Offline
      It really, really, really is all about who you know!! (AND who knows YOU!)
    • 11. Building your network
      Join Professional Associations (IABC Ottawa)
      Take advantage of free or low-cost events:
      Third Tuesday, Social Media Breakfast, Case Study Jam,
      Find groups on Meetup.com
      Follow up! Send a quick email, LinkedIn invite or direct message.
      Pro-tip:
      Try going alone
    • 12. Social Media Etiquette
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18. Be Discreet
      @theconnor tweeted:
      "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
    • 19.
    • 20. Facebook Fail
      Pro-tip:
      Just DON’T post negatively about work!
    • 21. Is this “Personal Branding”?
      If you think of a brand as how others will perceive you… then YES.
      But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!
      Pro-tip:
      Whatever you do, don’t call yourself an expert!
    • 22. Questions?
    • 23. Kelly Ruskrusk@thornleyfallis.cakellyrusk.com@krusk