Professional Networking
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A presentation for the BIT program at Carleton University. Part of an Advanced Topics class. It covers how to network (both offline and online) for career success.

A presentation for the BIT program at Carleton University. Part of an Advanced Topics class. It covers how to network (both offline and online) for career success.

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Professional Networking Presentation Transcript

  • 1. Professional Networking Kelly Rusk Manager, Marketing & Communities MediaMiser (not as painful as you might think!)
  • 2. Uploaded on April 7, 2009 by rkostin There's more to Networking...
  • 3. My Story
    • Took the PR program
    • Importance of Networking was drilled in us...
    But I hated it!!!!
  • 4. I found a way that worked for me!
  • 5. Why?
    • Connections make the world go round:
    • Career Advancements
    • Future business opportunities
    • Freelance and contract work...
    • You are building long-term relationships that pay off in the future
    • Basically it's about building a strong foundation for a successful career -- No matter what you do!
  • 6. You don't have to be a 'schmoozer'
    • Some people are natural talkers, who know how to “work a crowd”...
    • It's OK if you're not... In fact, it could better!
    Image: dailyprovidence.com
  • 7. It's more than handshakes and small talk.
    • Get your name out there:
      • Volunteer
      • Informational interviews
      • Get online
    • It's great when people know about you before they've actually met you!
  • 8. Forget “how can you help me?”
    • Think “How can I help you?”
    • The best way to get others to help you is to help others first.
      • More like 'Pay it forward' than 'you owe me one'
    Photo: http://etsypayitforward.blogspot.com/2009/02/do-you-pif.html
  • 9. Get started...
    • Set goals and objectives
      • Short term and long term
    • Build out your current network
      • Friends, family, coworkers, other students, etc.
    • Find out about relevant events
      • Betidings.com
      • Professional Associations (OCRI, IABC)
      • Informal Communities (StartupOttawa, Democamp)
  • 10. Be prepared
    • Create an elevator speech
      • About 20 words that describes who you are and what you do.
    • Invest in business cards
      • moo.com: Cheap, but great quality cards,& you design your own!
    • Don't go alone – but don't get stuck
  • 11. Event Etiquette
    • Dress Appropriately
    • Be courteous and polite
    • Have a drink if you must... but no more!
    • Remember your manners
    • ... “You have two ears and one mouth, use accordingly!”
  • 12. Go the extra mile
    • Twitter: Networking tool extraordinaire!
      • Find people you'd like to meet & follow on Twitter
      • Find out common interests, engage online if you like.
      • Join the conversation online and bring it offline.
  • 13.  
  • 14. After an event
    • Email follow up when necessary
    • Good connections
      • LinkedIn invite or email
      • When contacting, reference where you met them and/or what you talked about
      • Subscribe to people's blogs or follow on Twitter to maintain relationship
  • 15. Lather, rinse, repeat!
    • Networking takes practice!
    • The more you do, the better you get.
    • Just because you landed a job, doesn't mean you should stop! You never know when you'll need your own network.
  • 16. Let's connect!
    • Kelly Rusk
    • [email_address]
    • Twitter.com/krusk
    • Linkedin.com/in/cardcomkel
    • www.web2dotwhat.com