IABC Student Conference: Business applications of social media

Get hired and succeed: business applications of social media Kelly Rusk @krusk Manager, Marketing and Communities,

… [etc.]

“ Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik, Chief Analytics Evangelist, Google

Social Media Myths Using Facebook qualifies you as a Social Media Expert Social media is FREE and EASY to do! Social media cannot be measured

“ Your brand isn’t what YOU say it is, it’s what GOOGLE says it is…” -Chris Anderson, editor, WIRED Magazine Social media to get hired...

Social media to get hired

To blog or not to blog...

Get out and network
IABC/CPRS
Third Tuesday
Social media breakfast (Ottawa & MTL)

Social media roles (transitional)
Community manager/director
Social media strategist
Social media manager/director/coordinator
...But, knowing about social media is important for any PR/Marketing and Communications role!
Social media in your career...

A community manager manages all of this cross departmentally and uses these parts to build a cohesive community for the company

Think strategically “ Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'” -Seth Godin

Social media for media relations

Social media for promotion
Community building

Social media for event management

Twitterwall Uploaded on February 25, 2010 by pdinnen

Social media for content creation/storage
Videos, webinars, articles

Social media monitoring
Free tools Paid tools

Social media for formative research
Crowdsourcing, polls, surveys

Learn to deliver results Communilytics presentation by @seanpower & @acroll

Become a Linchpin
Develop a great reputation

10 tips you can start today

10. Take your own risks first

9. Look for hidden gems

8. Ask questions

7. Promote others more than yourself

6. Read... everything!

5. No more excuses, get out and network!!!

4. Learn complementary skills

3. Be professional

2. Become a resource

1. Always add value

Thanks! Kelly Rusk @krusk / @mediamiser [email_address]

IABC Student Conference: Business applications of social media

by Kelly Rusk

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