Facebook Twitter Primer

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A description about what Facebook and Twitter are. How they can be constructively used as well as misused

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Facebook Twitter Primer

  1. 1. Facebook & Twitter Primer Dr. Kanda Runapongsa Saikaew Department of Computer Engineering Khon Kaen University, Thailand 1 1
  2. 2. Agenda  What is Facebook?  What is Twitter?  How Facebook and Twitter are Used  Facebook and Twitter Side Effects  Conclusion 2
  3. 3. Top 25 Social Networks Jan 09 3
  4. 4. What is Facebook? 4
  5. 5. Facebook Overall Statistics  More than 350 million active users  More than 55 million status updates posted each day  More than 2.5 billion photos uploaded each month  More than 3.5 billion pieces of content (web links, new stories, blog posts, notes, photo album, etc.) shared each week  More than 3.5 million events created each month 5
  6. 6. Facebook User Statistics  Average user spends more than 55 minutes per day on Facebook  Average user writes 25 comments on Facebook content each month  More than 70 translations available on the site  About 70% of Facebook users are out side the United States 6
  7. 7. FB Platform and Mobile Statistics  More than one million developers from more than 180 countries  More than 500,000 active applications currently on Facebook platform  More than 250 applications have more than one million monthly active user  More than 65 million mobile users accessing Facebook 7
  8. 8. Interesting Statistics of Facebook (2/2)  About 70% of Facebook users are outside the United States  More than one million developers and entrepreneurs from more than 180 countries  More than 350,000 active applications currently on Facebook Platform  More than 200 applications have more than one million monthly active users 8
  9. 9.  Create a personal profile  Join and participate in groups  Join and participate in pages  Start your own group or page 9
  10. 10. Personal Profiles  DO  Use a photo  Connect with family and friends  Create categories of friends  Set your privacy settings  Be conscientious about what you share  Create a custom URL at www.facebook.com/username  DON’T  Answer set-up questions you aren’t comfortable with  Connect with people you don’t know 10
  11. 11. Find friends. Categorize friends. 11
  12. 12. Be as private as you want. 12
  13. 13. Set Your Facebook username  Go to http://www.facebook.com/username 13
  14. 14. What is Twitter? 14
  15. 15. Public Twitter Accounts 15
  16. 16. Private Twitter Accounts 16
  17. 17. Twitter Users Statistics 17
  18. 18. Top 10 Must Follow Twitter 18
  19. 19. Top 10 Thai Twitter Accounts 19
  20. 20. Top 10 Thai Twitter Accounts 20
  21. 21.  It’s not just about sharing what you are doing  It’s about conversations  It’s about sharing information & resources such as interesting links and pictures  It’s about making new friends  It’s about expanding your network 21
  22. 22.  DO  Create a user name you can live with  If you are branding yourself, use the same user name as your Facebook account (or other social media)  Do use your photo or logo  Find whom you should follow using http://twellow.com  Find topics of interest using http://search.twitter.com  Follow back those that follow and interest you  DON’T  Spam or direct sell 22
  23. 23. twellow.com 23
  24. 24. search.twitter.com 24
  25. 25.  A concise twitter manual  Hashtags (use # symbol in front of topic; makes search easier)  Send a private message (use “d” followed with a space than a username to send a private message to “username”) 25
  26. 26.  A concise twitter manual  Send a public message (use “@username)   Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers) 26
  27. 27. How Facebook is Used  Socialization  Marketing  Customer relationship management  Public relations  Learning  Event organization  Discussion  Knowledge management 27
  28. 28. Socialization 28
  29. 29. Marketing Burger King and the Sacrifice Facebook Application The “sacrifice ten friends” facebook application This memorable campaign quickly went viral and was adopted by over 20,000 users, sacrificing 200,000 friends for free whoppers 29
  30. 30. Customer Relationship Tool 30
  31. 31. Public Relations 31
  32. 32. Learning 32
  33. 33. Event Organization 33
  34. 34. Discussion Board 34
  35. 35. Knowledge Management 35
  36. 36. Sharing Knowledge through Notes 36
  37. 37. How Twitter is Used  Personal Branding  Get Feedback  Hire People  Direct Traffic  Read News  Make New Friends  Network for benefits  Use it as a ToDo list 37
  38. 38. How Twitter is Used  Business Management  Notify Your Customers  Take Notes  Event Updates  Find Prospects  Provide Live coverage  Time Management and Analysis  Set Up Meetings  Acquire Votes 38
  39. 39. Personal Branding
  40. 40. Read News
  41. 41. Make New Friends
  42. 42. Live Coverage
  43. 43. Side Effects of Twitter & Facebook  Facebookers, Twitterers more prone to attack by burglars  These sites could face higher insurance premiums because burglars may be using them to find out their personal details  Millions of users post details about their home, as well as holiday plans, acting as an invitation to the burglars. 43
  44. 44. Side Effects of Facebook  Facebook Can Get You Fired  You may spend too much working time in using facebook  You may criticize about employers  Montana officer resigns over Facebook comments  Be careful when you write comments on Facebook  A US police had to resign because he posted who-posted comment about putting stupid people in jail 44
  45. 45. Conclusion  Facebook and Twitter allow individuals to express themselves to meet or share  Facebook and Twitter have been used for many businesses and several sectors of society  We may want to use Facebook and Twitter with an objective and a planned strategy in a proper time 12/20/09
  46. 46. Thank you krunapon@kku.ac.th http://www.facebook.com/tom.kanda http://twitter.com/krunapon http://gotoknow.org/blog/krunapon http://gear.kku.ac.th/~krunapon kanda.runapongsa@googlewave.com
  47. 47. References (1/2)  http://siteanalytics.compete.com/twitter.com/  http://www.textually.org/textually/archives/2009/ 02/022697.htm  http://www.didactalab.de/wp-main/wp- content/2007/10/bild-15.png  http://www.doshdosh.com/ways-you-can-use- twitter/  Laura Short,“Social Media Primer: Facebook and Twitter”, http://www.slideshare.net/shortdigs/social- media-primer-facebook-and-twitter 47
  48. 48. References (2/2)  Social Media Optimization, “Top Twenty Five Social Networking Sites – Feb 2009”, http://social-media- optimization.com/2009/02/top-twenty-five-social- networking-sites-feb-2009/  Facebook, “Facebook | Statistics”, http://www.facebook.com/press/info.php?statisti cs  http://blog.taragana.com/index.php/archive/face bookers-twitterers-more-prone-to-attack-by- burglars/

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