Communication & Collaborative SystemCase Study on Edelman Public Relations Consultancy Firm                               ...
The Edelman Family                                                                         Leading              #1        ...
What Is Their Issue?                       Initially, Edelman had a collaborative tool named                       Infusio...
What Does Edelman Need?      •   To build a new intranet to meet its evolving corporate needs      •   To integrate inform...
What Is The Solution? Edelman Links 3,400 employees, 50 million documents, a bowling of interest groups, and more! Edelman...
Edelman Fusion  • Connecting Corporate Resources  • Internet Social Networking  • Expanding Enterprise Knowledge
Benefits     Employees and Practices     • Employees easily find and share everything     • Edelman University instructors...
Other Communication Tools: Email                         Outlook Email
Other Communication Tools: Instant Messaging         Office Communicator            Windows Communicator
Other Communication Tools: Video Conferencing
Other Collaborative Tools: Blog
Success in Implementation     • Edelman is well-known as the quality oriented       consultancy firm     • The knowledge h...
References     Schubert Foo, Ravi Sharma & Alton Chua, Knowledge Management     Tools and Techniques, (2nd ed) Pearson Edu...
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Communication and Collaborative System Edelman PR Consultancy Firm

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  • Edelman wanted to build a new intranet to meet its evolving corporate needs. It wanted an intranet that would integrate information from different corporate systems, enable employees to easily find other employees and corporate assets, and make it possible for individuals and practices to quickly and simply update and modify their own intranet Web pages. The platform also accommodate live news feed and other dynamic content
  • the Human Resources system at Edelman, which runs on software from PeopleSoft, pushes information about employee,everything from phone numbers and addresses to managers’ names and practice affiliationsinto Active Directory. Then, on a regular basis Edelman Fusion Server copies this employee information from Active Directory so that it can maintain an up-to-date contact list for everyone in the enterprise.Edelman has taken the personalization even further by integrating NewsGator Social Sites™ into its intranet. NewsGator Social Sites has added rich features for cross-organizational collaboration, discussion, and networking. So they can follow the updates of their friends and co-workers, whether they’re writing about a current project or an upcoming social event.When Edelman built its first intranet, the majority of the company’s intellectual property—its case studies, research, proposals, new business efforts, and the like—already resided in file servers in various locations around the world. With Fusion, Edelman is expanding this accessibility by integrating SharePoint discussions and metadata capabilities with existing and new files, allowing for more than just document data to be captured. Moreover, Fusion maintains an index of all the documents within those libraries—more than 50 million documents to date—and refreshes that index on a daily basis. Employees searching for information in the corporate knowledge store can quickly and easily find it from a search box on their home screen.
  • Communication and Collaborative System Edelman PR Consultancy Firm

    1. 1. Communication & Collaborative SystemCase Study on Edelman Public Relations Consultancy Firm Developed by:4 September 2012 Fransisca Katherina Rumambi - G1200547C FRUMAMBI001@e.ntu.edu.sg Knowledge Management - WKWSCI Nanyang Technological University, Singapore
    2. 2. The Edelman Family Leading #1 Largest #1 Agency for Agency of the year Place to work new product Largest Independent PR Week & Holmes Report Holmes Report launches PR firm in the world PR Week 50+ #1 3,400 54 PR Agency of Worldwide Years of family offices the year Ad Age Employees ownership
    3. 3. What Is Their Issue? Initially, Edelman had a collaborative tool named Infusion, but users were not very happy with it and often required help from IT to update individual Web pages. Edelman wanted to revamp its intranet and make it easier to use and more engaging for employees.
    4. 4. What Does Edelman Need? • To build a new intranet to meet its evolving corporate needs • To integrate information from different corporate systems • To enable employees to easily find other employees personal qualification • To enable employees find and share corporate assets • To make it possible for employees and corporate divisions to simply update and modify their own intranet web pages
    5. 5. What Is The Solution? Edelman Links 3,400 employees, 50 million documents, a bowling of interest groups, and more! Edelman used Microsoft Office SharePoint Server to build a new worldwide intranet or collaborative tool named…
    6. 6. Edelman Fusion • Connecting Corporate Resources • Internet Social Networking • Expanding Enterprise Knowledge
    7. 7. Benefits Employees and Practices • Employees easily find and share everything • Edelman University instructors, now routinely post support materials and videos to the intranet for online training. IT Team • Edelman Fusion has reduced the amount of time and effort that the IT Department has to spend maintaining the intranet. Client Team • To ease Edelman teams who works for more than one practice to deliver seamless service to their clients. • To create extranet sites on request basis for clients who need access of information on projects directly with Edelman personnel.
    8. 8. Other Communication Tools: Email Outlook Email
    9. 9. Other Communication Tools: Instant Messaging Office Communicator Windows Communicator
    10. 10. Other Communication Tools: Video Conferencing
    11. 11. Other Collaborative Tools: Blog
    12. 12. Success in Implementation • Edelman is well-known as the quality oriented consultancy firm • The knowledge has been optimally shared • Clients’ satisfaction • The most trustable PR Firm in the world by PR Week and Holmes Report • The most profitable PR Firm in the world • Financial Report Before and After Implementation
    13. 13. References Schubert Foo, Ravi Sharma & Alton Chua, Knowledge Management Tools and Techniques, (2nd ed) Pearson Education, Singapore, 2007. Rao, M (2005). [ed]. Knowledge Management Tools and Techniques – practitioners and experts evaluate KM solutions. Elsevier Butterworth-Heinemann, Oxford, United Kingdom.
    14. 14. Any questions?

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