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What's New In Communication 2009
 

What's New In Communication 2009

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This introduction to social media was presented at the annual Florida Master Gardener Continued Training Conference on November 2, 2009.

This introduction to social media was presented at the annual Florida Master Gardener Continued Training Conference on November 2, 2009.

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  • (Emily and Kim) Introductions (mention our experience with social networking) Today we’re here to help you learn about blogging, tweeting and other new and trendy means of electronic communication. We’ll cover a lot of ground and touch on a lot of topics. Don’t be overwhelmed. Our goal is to give you a taste of what’s out there so that you can feel comfortable jumping in. Also, if you have troubles seeing any of the slides, feel free to check them out later on Slideshare. You can also click on the various links and do some exploring. Image source -- http://www.flickr.com/photos/matthamm/2945559128/
  • (Kim) Not too long ago, we were reliant on experts to generate information for us. That information was often recorded in books, that were then housed on a shelf.
  • (Kim) Today, information is available at the touch of a finger in more locations than ever. And with the developments in online media, anyone can now generate information and put it out on the web for others to see. Yes, there are obvious downfalls to this – the information isn’t always true or verified – but it does mean that we have access to an incredible amount of information. The other advantage is that there is amazing opportunity for interaction between people, people who may live in distant corners of the globe but who share common interests. This is where social media comes into play.
  • (Emily)
  • (Emily) Our culture is moving increasingly online. While not everyone in the country is participating in all these activities, more and more people are. The people in this survey are the ones who are coming up into the workforce, and this is where they want to get their information.
  • (Emily) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
  • (Emily) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers
  • (Emily) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats & thefuturebuzz.com/2009/07/10/future-marketing-trends/ Future Marketing Trends – By The Numbers
  • (Emily) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
  • (Emily) Social Media in general can be pretty overwhelming and disorienting. It’s hard to take seriously sometimes because there is a lot of the trivial and banal out there. “What’s the point?” is a question that frequently arises, and it’s difficult to answer without some orientation. My short answer to “What’s the point?” for you if you are trying to engage, communicate, or market to an audience is – the audience is using this. Use email appropriately, stop using email because sometimes it is not the right tool. http://www.flickr.com/photos/skipnclick/2945026921/ The idea of this slide was borrowed from: Why Should I Be on Facebook, And What's a Twitter? Using Social Media to Promote, Communicate, & Connect by Gary Smith, Artesian City Marketing artesiancity.com and logosmith.net which used Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License www.creativecommons.org
  • (Kim) Lots of information out there on the Web – some through formal news outlets (e.g. NYTimes.com), but an increasing amount comes through social media sites – “citizen journalists” But how can you easily hear what people are saying? Can’t necessarily get your arms around all of it at once, so pick a tool to start with And to help narrow the scope, use filters
  • (Kim) You don’t have to know where to look. You can make the information come to you. Just pick a topic that interests you and set up a Google alert. Great for articles that show up in online NEWS outlets like TBO.com or MiamiHerald.com, plus it will pick up related info from blogs.
  • (Kim) NEWS – Florida “Master Gardener”
  • (Kim) Also nice to know what individual people are saying (rather than what is coming out of formal news outlets). Blogs can be good for this, but an emerging tool is Twitter. More up-to-the-minute than blogs (Like the “Breaking News” segments on TV vs. the 6 o’clock news)
  • (Kim) OK, but I’m getting a bit ahead of myself. Let’s talk briefly about the different social media tools out there. Tons of tools – pick one, two or three These are some of the most popular tools for each of these categories. We’ll talk about the biggies, but you can always pull up the presentation later on Slideshare and click on the icons to explore the others.
  • (Kim) Do you like to write? Take photos? ….
  • (Kim) Share a files, presentations, bookmarks, photos, and videos   Slideshare.net Drop.io getDropbox.com Box.net Skype YouSendIt YouTube Vimeo TeacherTube Snapfish Friendfeed MANY OTHERS!!!
  • (Kim) If you want to share periodical information with large groups of people BLOG! Determine which (blog or microblog)  to use based on frequency, audience, and length of post. Use your Facebook status to share information Use your instant messaging status to share what you are working on right now or where you are or just what you are thinking about.
  • (Kim) Listen while you work out or travel - or even give blood. Oh yeah, you can listen at your computer too. Put your 'radio programs' on a podcast so your audience can listen when they have time. flickr.com/jschneid
  • (Kim) Instant messaging is great for  quick q&a sending URLS voice! sharing screens (soon) sending files multiple discussions chat rooms   Use applications like Pidgin or Adium for consolidating many IM clients into one window.
  • (Kim) Use an RSS Reader for your start page – “Really Simply Syndication” -- look for the orange RSS logo for content that can be subscribed to Means that you no longer have to keep visiting a website to see if there’s new content. Instead, you’ll automatically receive the content in your feed reader. It’s like having one website be the home for all of the stuff you’re interested in on the web. Several options for feed readers: Google Reader FriendFeed iGoogle NetVibes PageFlakes Many Others
  • (Kim) Texting is great for short messages.  Currently more of a personal tool, but can have applications for the Extension service. Any time - any where! flickr.com/jswaby
  • (Emily) Show of hands – How many of you are familiar with FB… Twitter.. or blogging? And how many are actively using FB… Twitter… or blogging?
  • (Emily) blog.facebook.com/blog.php?post=72353897130
  • (Emily)
  • (Emily) Fan pages are the equivalent of profile pages but for an organization, business, politician, or other sort of public figure. For example, FNGLA has one. So does Florida Department of Agriculture. So does Oprah.
  • (Emily) If you were to create a fan page for your county MG group, FB gives you the tools to know who becomes a fan and also how the fan page is being used.
  • (Emily) A group page is a little bit different but is just like it sounds. It’s a group of people who join and have a common interest. In this case, these are all eXtension faculty. You could create a group page for your county MG program and have all of the county MGs join. It’s a good way to keep people posted about upcoming events.
  • (Kim) techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ http://www.sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World From a personal standpoint, it’s a great way to keep loved ones who live further away updates on the day-to-day fun stuff that is happening. It can be set to interact with your Facebook account for automatic status updates.
  • (Kim) http://popacular.com/gigatweet/ Giga Tweet thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats www.mashable.com
  • (Kim) Updates of 140 characters or less. Similar to the status updates on Facebook (but more on that later)
  • (Kim)
  • (Kim) Could be a great way to engage your Twitter followers. You could post a photo of a mystery plant and challenge people to figure out what it is. Remember, online media is just another form of conversation – need people on both sides to be talking.
  • (Kim) Create your own account. Upload your photos. Add them to public groups. Others will comment on your photos if they like them, and often, they’ll visit your other websites if you list them in your profile.
  • (Kim) Also discussion opportunities. And a good place to post events.
  • (Kim) Can upload videos onto sites like YouTube or Flickr (which only recently started allowing video). Great way to demonstrate gardening techniques.
  • (Kim) Can embed your videos in your Web site or blog posts.
  • (Emily) Can use services like Blogger, Wordpress, or TypePad. Pretty easy to set up. Blogs  online journals. Help people feel connected to you. Also use for self-promotion  books, articles, appearances, etc.
  • (Emily) RSS aggregator tags
  • (Emily) Great way to grow your audience is through contests. Take advantage of freebies that you get from conferences or garden supply companies. It can be as simple as asking people to post a comment on a blog post and then choose a winner. Or you can get more technical. Some bloggers offer extra contest entries if people post about the contest on their own blogs, or if they add a badge advertising the contest to their own blogs. For one contest on a craft blog I follow, the blogger ended up with nearly 3,000 comments! Obviously, it cost her something to offer a handmade quilt as a freebie, but think of it as advertising costs.
  • (Emily)
  • (Emily)
  • (Emily) Let’s say you already have your own Website or blog. That’s great, but how do you know who’s using it?
  • (Emily) Let’s say you have your own web site… Here are Google Analytics from http://cannasandbananas.blogspot.com
  • (Emily)
  • (Emily)
  • (Emily) Social Media in general can be pretty overwhelming and disorienting. It’s hard to take seriously sometimes because there is a lot of the trivial and banal out there. “What’s the point?” is a question that frequently arises, and it’s difficult to answer without some orientation. My short answer to “What’s the point?” for you if you are trying to engage, communicate, or market to an audience is – the audience is using this. Use email appropriately, stop using email because sometimes it is not the right tool. http://www.flickr.com/photos/skipnclick/2945026921/ The idea of this slide was borrowed from: Why Should I Be on Facebook, And What's a Twitter? Using Social Media to Promote, Communicate, & Connect by Gary Smith, Artesian City Marketing artesiancity.com and logosmith.net which used Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License www.creativecommons.org
  • (Emily) We’ve talked a lot about understanding social media. Now it’s time to get started!
  • This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

What's New In Communication 2009 What's New In Communication 2009 Presentation Transcript

  • What’s New in Communication:
    • Emily Eubanks
    • Education and Media Coordinator
    • Kim Taylor
    • Senior Information Specialist
    The Basics of Social Media 2009 Florida Master Gardener Continued Training Conference Session C-3 – Monday, Nov. 2, 4:30-5:30 p.m.
  • Information then Information R/evolution: http://www.youtube.com/watch?v=-4CV05HyAbM
  • Information now http://www.flickr.com/photos/cmicblog/3616741504/in/photostream/ http://www.flickr.com/photos/williamhook/2431704208/
  • Web 2.0
    • “ Social media is social which means relationships, engagement, connectedness, and collaboration.”
    • – Anne Adrian, Auburn University and Alabama Cooperative Extension
    http://www.flickr.com/photos/31273527@N00/3622169669/
  • Where is our audience?
  • Google
    • 1 trillion - unique URLs in Google’s index
    • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    • 49 Amazing Social Media, Web 2.0 And Internet Stats
  • Wikipedia
    • 75,000 - active contributors
    • 13 million – number of articles contributors have worked on
    • ~57 million 2008 monthly visitors
    • ~65 million 2009 monthly visitors
  • YouTube
    • 70 million – videos (March 2008)
    • 95.4 million – videos (May 2009)
  • Blogosphere
    • 346 million – people read blogs (comScore March 2008)
    • 900,000 - average number of blog posts in a 24 hour period
    • 77% - active Internet users read blogs
  • What’s the point?
  • Where to start?
    • What’s being said on the Web
    • What people are saying on the Web
    • Pick a tool
    • Use filters
  • What’s being said on the Web http://google.com/alerts
  •  
  • Know what people are saying http://search.twitter.com
  • Social media tools (start with 1, 2, or 3)
    • Photo sharing
    • Video sharing
    • Social networks
    • Blogging
    • Microblogging
    • eXtension
  • Choose the right tool
    • What do you like to do?
    • How do you like to share information?
    • How much time do you have?
  • Sharing
  • Blogs & Microblogs
  • Podcasts
  • Instant Messaging
  • Feed (RSS) Readers
  • Texting
  • A more in-depth look
    • Facebook
    • Twitter
    • Blogging
  • Facebook
    • Fourth largest population in the world (>300 million active users)
    • 50% of users long on to FB on any given day
    • Women older than 55 make up the fastest-growing age group on Facebook
    • 40 million status updates
    • 2 billion photos and 14 billion videos uploaded each month
    • 70% users outside of US
  •  
  • Fan pages
  • Data from fan pages
  • Group pages
  • Twitter
    • Twitter is a micro-blogging service, which is text-based
    • More than 25 million accounts
    • 3 million Tweets/day (March 2008)
    • Tuesday – most popular day
      • Wednesday – close 2nd popular day
  • Twitter
    • Tweets are updates or a mini blog
      • Announcements
      • ReTweets
      • Direct Messages
      • News Reporting
      • Marketing
  •  
  • TwitPic
    • Quick sharing of photos on the go from a mobile phone
    • TwitPic.com almost seems like it was developed for Extension
    • Easy way to get a photo out for diagnostics or comments
  •  
  • Photo Sharing
    • Set up a group and encourage readers to share photos or videos of projects
    http://www.flickr.com/groups/thefloridabotanicalgardens/
  • Photo Sharing
    • Also a place for interaction and discussion
  • Video Sharing
    • Upload demos showing gardening techniques
    http://www.youtube.com/watch?v=pTAEvOEAxl4
  • Video Sharing
    • Embed videos into blog posts
    http://fruitscapes.blogspot.com/
  • Blogging
    • Journal about gardening experiences
    • Highlight new books, articles, appearances
    • Feature great garden photos
    • Embed how-to videos
  • Be Successful
    • Read
    • Comment
    • Write
    • Respond
    • Converse
    • Connect
    • Rinse & Repeat
  • Create buzz
    • Seed swap
    • Books
    • Garden gift giveaway
  • Going mobile
    • iPhone, Blackberries, and smart phones
    • Connected ALL the time
    • Many platforms/applications to choose from
  • Tools to manage the information
    • Consider using an aggregator (RSS feed)
    • www.google.com/reader
  • Who are you reaching?
    • How do you know who’s stopping by?
    • Once you know who’s visiting, how do you know what they’re reading?
    • What do they WANT to be reading?
  • Web Analytics
    • Many service providers ( google.com/analytics )
    • Helps to drive content direction
    • Keyword searches
    • Where are people visiting from?
    • What are they looking for?
  • Other considerations
    • Do you offer ways for people to keep up with news about your MG program (plant sales, garden tours, other events)?
    • Do you have ways for readers to comment?
    • Look for other groups, forums, social networks that are being used by your clientele.
  • Things to Remember
    • Keep it professional
    • Post what is meaningful
    • Make sure your information is current
    • Make sure your information is correct
    • Make sure your information is relevant
    • Take care in the use of autofeed services
    • Follow many others, but use filters
    • Remember, social media is social and PUBLIC
  • What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
  • Dig In!
  • Contact Emily
    • Twitter: em_eubanks
    • Slideshare: em_eubanks
    • Flickr: em_eubanks
    • YouTube: em_eubanks
    • Facebook: emily.eubanks
    • Blog: emeubanks.blogspot.com
    Emily Eubanks eee@ufl.edu
  • Contact Kim
    • Twitter: sassycrafter
    • Slideshare: krtaylor
    • Flickr: gardeninginaminute
    • YouTube: UFGardening
    • Facebook: sassycrafter
    • Blog: cannasandbananas.blogspot.com
    Kim Taylor krtaylor@ufl.edu
  • Resources
    • Intro Social Media for Cooperative Extension Directors http://www.slideshare.net/aafromaa/intro-social-mediafor-extension-extdir
    • Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
    • 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/
  • Resources
    • Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
    • How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php
    • Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html
  • Resources
    • RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
    • Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html
    • Poscente, Vince. The Age of Speed. (2007)
    • Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
  • Resources
    • Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/
    • Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
    • Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
  • Resources
    • Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/
    • Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/
    • Beginner’s Guide to Social Media in Extension collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
  • Resources
    • Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
    • Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
    • Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends” :  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.