Flickr.com: More than Pretty Pictures
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Flickr.com: More than Pretty Pictures

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Today's communications professionals are trying to do more with less. For small shops, this is especially important. This presentation shows how communications professionals can use Flickr as an ...

Today's communications professionals are trying to do more with less. For small shops, this is especially important. This presentation shows how communications professionals can use Flickr as an affordable image management tool, and also build social media presence.

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  • We don’t have a full-time photographer on staff but we do take hundreds of photos each year that we use on our websites and in print materials. As a result, we needed an accessible and affordable way to manage the image files. We have found that Flickr suits our needs perfectly, and we’ve been using it for three years now. It allows us to upload full-size photos and store them for future use, freeing up precious space on our local servers. It also lets us tag photos, making them easily searchable. And thanks to Flickr’s social networking features, we also gain exposure for our websites. Finally, it’s affordable—we opted for the pro-level account that offers unlimited uploading for less than the cost of a nice entrée and a glass of wine at your favorite restaurant ($25 per year).Today I’m going to start by giving a little background about Flickr. Then I’ll go over the basic steps in setting up an account on Flickr, and then I’ll talk in detail about its capacity as a photo management system. Finally, we’ll go over the use of Flickr as a social media tool. I want to mention that you can also upload videos to Flickr, but that I’m only going to talk about photos today.
  • Let’s start by talking about what the life of a garden writer/communications professional is like so that we’ll have a better understanding of how a tool like Flickr could help you do your job.How many of you feel like this? e.g., that you need to be able to clone yourself in order to get everything doneAnd I don’t mean just in the garden.It’s probably the same situation with your work.Many times, it’s a one (wo)man show. You’re always trying to do more with less.And that’s where Flickr can come in.
  • So what is Flickr?It’s an online system that provides an affordable way to store and manage your photos, as well as share them with the world.It’s certainly not the ONLY photo management platform out there, but it’s the one that we use in our office and have been very happy with.
  • Can upload full-size JPG photos from your computer and store them on Flickr’s servers
  • And just as importantly,Flickr has tools that can help you find the photos that you upload when you’re searching for them down the road. Flickr uses tags that you can put on each photo to identify its contents. In this case, I pulled up all of the photos tagged with the term “vegetable.”
  • WithFlickr, you can share photos in several ways. First, any of your photos that are marked as “public” will show up in your Photostream for anyone to see. For photos or sets that are marked private, you can them with other people by issuing a guest pass. They don’t even need to be Flickr users in order to use a guest pass. The guest pass will allow them access ONLY to the photos you want them to see. Guest pass FAQ: http://www.flickr.com/help/guestpass/You can also choose to place your photos in public groups, which is a fun way to connect with people who share similar interests.
  • You can connect with people by adding your photos to public groups like this one, “Bold Garden,” and then favoriting or commenting on photos you like.
  • *Pro account only
  • Click on the “Create Your Account” button, and then log in with your Yahoo! ID when prompted.When it asks you to, enter a screen name for your Flickr account. Often, this can be identical to your Yahoo! ID, but it doesn’t have to be.Creating an account is free, though you do have the option of upgrading to what’s known as a Pro account.Free accounts:100 MB monthly photo upload limit (10MB per photo)2 video uploads each month (90 seconds max, 150MB per video)Photostream views limited to the 200 most recent imagesPost any of your photos in up to 10 group poolsOnly smaller (resized) images accessible (though the originals are saved in case you upgrade later)Pro accounts:Unlimited photo uploads (20MB per photo)Unlimited video uploads (90 seconds max, 500MB per video)The ability to show HD VideoUnlimited storageUnlimited bandwidthArchiving of high-resolution original imagesThe ability to replace a photoPost any of your photos or videos in up to 60 group poolsAd-free browsing and sharingView count and referrer statistics
  • First you’ll need a Yahoo! ID. You’ll have to create one if you don’t have one already. Just choose a username and input some basic info.Then use your Yahoo! ID to create your Flickr account. You’ll need to choose a username on Flickr, too. It can be the same as your Yahoo! ID or different.
  • Finish your set-up by clicking on “Personalize your profile.” It prompts you to upload a photo to use as a buddy icon, and then pick a URL that will be associated with your account.It will also ask you for your name and some other demographic information, but you don’t have to complete these fields.Once you finish setting your personal settings, it brings you back to this screen. You can then upload your first photos by following the steps on the screen. It gives you the option to select whether the photos will be public, or whether you want to restrict who can view them. If you want to restrict them, you can allow Flickr contacts marked as “friends,” “family,” or “friends and family” to see them. Or, you can make them so that only you can see them. We’ll talk about uploading more in a minute.At this point, you can also set general permissions for your account. These include:Who can see your contentWho can download your content --Creative Commons
  • Once you’ve gone through the set-up process, this is the screen that will welcome you each time you log in. If you want to upload more photos, all you’ll need to do is click on the link “Upload Photos & Video.”
  • You can select photos on your hard drive that you want to upload. Once they appear on screen, you can add tags to all of the photos in the batch, or add tags individually. You can also add descriptions to each photo, and you can choose to add them to Sets that you’ve created.Once you upload the photos, they’ll appear in what’s known as your Photostream.You can use the Basic Uploadr online or download another tool to make things easier (my preferred method).
  • Let’s go over a few basic ways to keep your photos organized.
  • For example, here are all of the tags that we put on this particular photo.Tags are the feature we rely on the most for finding photos to use on our website. If our website manager is getting ready to post a page about vegetable gardening, she might search using the word “vegetable.”
  • Setsgroupings of your photos, much like a traditional photo albumExample: My Missouri Botanical Garden trip
  • And just as importantly,Flickr has tools that can help you find the photos that you upload when you’re searching for them down the road. Flickr uses tags that you can put on each photo to identify its contents. In this case, I pulled up all of the photos tagged with the term “vegetable.”In this case, I searched just the GardeningInAMinutephotostream, but I can also search the content uploaded by all other users. You can even use advanced searches to find photos that are licensed for reuse using Creative Commons.So, let’s say I want to use that first photo on the left. How do I get back to the image so that I can use it?
  • Just click on the thumbnail so that you now have the image page open. Then click on the “all sizes” button. One of the advantages of Flickr is that if you are allowing your content to be downloaded and used via a Creative Commons license, anyone you work with can easily find and download photos for use. They don’t have to be on the same local network.Yes, one drawback is that people can download and use your content in ways that you don’t authorize. However, we feel that the benefits outweigh any risk associated with this.
  • You can choose to either download the photo to your computer in any of the sizes listed, or you can grab the HTML code to automatically embed the right size photo on your blog or other webpage.
  • Let’s talk briefly about two advanced tools that Flickr provides for managing your photos.
  • You can download the FlickrUploadr software program to your computer from the Flickr site. It allows you to easily drag and drop files from your computer into the Uploadr window. It also allows you to tag or add descriptions to multiple photos at a time. You can also adjust the privacy settings, and add the photos to new or existing sets.You can also use plug-ins to upload photos via Windows XP, iPhoto, or Aperture. And, you can upload photos via email.
  • You can get to the FlickrOrganizr by clicking on the “Organize & Create” link at the top of any page.
  • The Organizr is built into Flickr and allows you to edit and organize photos on a larger scale. For example, if you just took uploaded a bunch of photos and realized later that you wanted to put them into a set, you can drag them into the set using the Organizr.
  • You can pull up the Organizr tool by clicking on the “Organize & Create” button at the top of any screen in Flickr.Your whole photostream automatically loads in the timeline at the bottom of the screen. You can either scroll through it, or you can filter the photos using the drop-down menu. You can also search using the search box to find photos with specific tags, titles, or descriptions.
  • This is where the social media angle comes in. There are a number of ways that you can explore Flickr’s social media possibilities. You can add your photos to groups, mark people as contacts, and swap comments on photos.Also, you can publish Flickr photos on your Facebook wall.
  • First, you can choose to add your photos to public Groups that have been set up by Flickr users. This is probably the first technique I’d recommend using if you’re interested in using the Flickr social media. You can search for groups using the Search box and choosing “Groups” from the drop-down box. For example, I found this group that contains photos that were all taken by Flickr users at the Missouri Botanical Garden. Once you find a group that matches with your interests, you’ll need to click the “Join Group” link. After that, you can add photos to the group via a few different options. You can add photos via the group page. You can also go to an individual photo page and click the “Send to Group” button. Or you can add photos in batches using the Organizr tool. Some groups place limits on how many photos you can add at a time, and others require that the group administrator approve the photos before they appear in the Group.In addition to bringing the photos together, each Group also features a discussion board where people can exchange ideas that related to the group topic.
  • And if you don’t find the perfect group out there, you can always make your own. This is the one I created because I couldn’t find a group that specifically related to gardens that have a bold, tropical touch but that aren’t necessarily found in tropical locations.You can see one of the photos that I added to the group.
  • Another way to connect is to add comments on other people’s photos using the comment box underneath any photo.
  • Another way to connect with people on Flickr is through the Contact feature. These are kind of like the Friends function in Facebook -- though you can control how close of a contact you are by choosing additional options like “Also mark as Friend” or “Also mark as Family.” The second options can help you control who can see what photos.If you’re not sure if you know other people on Flickr, you might be wondering if the Contacts feature will be of much use. But find that if you spend much time putting your photos in Groups, you’ll keep stumbling across the same people posting photos in those Groups. Those people are great to start with. People on Flickr are more open to contact requests than on Facebook. They’ll generally accept your invitations if they feel like you’re interested in the same sorts of things that you are.FAQ on Contacts:http://www.flickr.com/help/contacts/If you want to use Flickr JUST as a photo management site, you can hide your profile. There’s a setting in Your Account that allows you to hide your profile from search results for people.Hiding your profile like this will hide it from Flickr people searches, from the “find your friends” address book search and from people searches on 3rd party sites.
  • The “Recent Activity” section of your Home screen will show you what other people are saying in response to your photos and to your comments on other people’s photos. You can also see other activity on your photos like the number of times it has been marked as a favorite. Any Contact requests will also show up here.Also, a big thing in social media is looking at the data of who’s connecting with you. You can get detailed data on who has been viewing your photos and how they are finding your photos. Just click on the “More Activity and Options” link.
  • You’ll be taken to a screen that gives you data on how many people have been viewing your account.
  • If you scroll down, you can also get specific data on which photos have been getting recent activity. Just click on the “More Recent Activity” link on the Home screen.
  • And if you scroll down further, you’ll get information on what sources are bringing people to your photos.
  • Through this screen, you can also get data on your most viewed photos of all time. The kitchen garden that I photographed a few years back has 3 of the top 5, and 6 of the top 10 slots.
  • So if you’re looking to make a few new friends and save money using an affordable image management program, look no farther than Flickr!

Flickr.com: More than Pretty Pictures Flickr.com: More than Pretty Pictures Presentation Transcript

  • Flickr.com
    More than Pretty Pictures
    Kim Taylor, Senior Information Specialist
    University of Florida
  • Doing more with less
    http://www.flickr.com/photos/bobasonic/170043435/
  • How can Flickr help?
  • Upload and store photos
  • Find photos
  • Share photos
  • Connect with people
  • Pros / Cons
    • Full-size JPG files*
    • Plenty of storage space*
    • Highly searchable
    • Low (or no) cost
    • Can be private or public
    • No software required
    • Available on any computer
    • Can’t accept RAW image files
    • Won’t integrate with photo editing software like Adobe Photoshop
  • Create a Flickr account
  • Getting started
    Need a Yahoo! account
  • Set up your Flickr account
  • Welcome screen
  • Upload
  • Organize your photos
    Tags
    words you can add to a photo to help identify it
    Examples: edible, plant, green, banana
    Sets
    groupings of your photos, much like a traditional photo album
    Example: My Missouri Botanical Garden trip
    Collections
    umbrella group of related sets
    Example: My Visits to Public Gardens
  • Tags
  • Sets
  • Collections
  • Finding photos
  • Retrieving photos
    “All sizes” button
  • Download or link
  • Advanced tools
    Uploadr software
    Organizr
    (and yes, Flickr spells these without an “R”!)
  • FlickrUploadr program
  • FlickrOrganizr
  • Using the Organizr
  • Using the Organizr
  • Connecting with people
    Groups
    Comments
    Contacts
  • Groups
    Bring together photos with a specific theme
    Allow people with similar interests to connect
  • Groups
  • Comments
  • Contacts
  • Staying connected
  • Measure
  • Measure
  • Measure
  • Measure
  • Make friends and save $$$
    http://www.flickr.com/photos/alancleaver/4279482716/
  • Questions?
    Kim Taylor
    krtaylor@ufl.edu
    Slideshare: krtaylor