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1 b a2 g322 exam section a



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  • 1. A2 MEDIA EXAMLesson Objectives: To develop your examtechnique.
  • 2. The Exam The exam is 2 hours long, and has 2 sections. Spend 1 hour on each section. You may want to do the Section B question first as it is worth most marks. Remember to number your answers.
  • 3. Section ASection A is based on your coursework. You answer both questions 1(a) and 1(b).Question 1(a)you must talk about both AS and A2 coursework products.Question 1(b) you choose one coursework product, either AS or A2 to discuss.
  • 4. Section A Theorists  Sort the theorists into either Representation, Audience, Narrative, Genre.Propp Baudrillard Mulvey HallNeale Morley Dyer PerkinsBarthes Ryall Saussure TodorovBlumler and Katz O’Sullivan Levi-Strauss Williamson
  • 5. 1(b) In this question you will be asked to apply one of the following theoretical concepts to either your AS or A2 coursework:  Representation  Audience For this question you  Narrative choose either  Genre your AS or A2 coursework to  Media Language discuss.
  • 6. 1(b) Past Questions Analyse media representation in one of your coursework productions. Analyse one of your coursework productions in relation to genre. Analyse one of your coursework productions in relation to narrative.
  • 7. 1(b) Examiner’s Advice Stronger answers do 3 things well:  Outline the concept for discussion with reference to relevant theorists  Apply these ideas to a range of specific elements from your coursework  Discuss how well the concept/theories relate to your product Poor answers will lack reference to theory and specific answers. Choice of text is important.
  • 8. 1(b) Examiner’s Checklist Showing understanding of the concept (ideally with references/quotations) Applying the concept Textual analysis of the work (ONE PRODUCTION) using the concept It’s about the work.
  • 9. 1(b) Terminology What key terms can you think of in relation to each of the conceptual areas:  Representation  Audience  Narrative  Genre  Media Language
  • 10. 1(b) Terminology Representation – visual pleasure, object/subject of the gaze, objectification, signs, signifier, signified, connotation/denotation, hyperreality, simulation, simulacra.
  • 11. 1(b) Terminology Audience – encoding, decoding, dominant, negotiated, oppositional, socio-cultural context, reception, uses and gratifications, surveillance, escapism, personal identity/ relationships, cultivation theory, hypodermic model, passive audience/active audience
  • 12. 1(b) Terminology Narrative – character types, hero, villain, princess, etc., equilibrium, disequilibrium, resolution, binary oppositions, narrative codes, action, enigma, semic, symbolic, cultural.
  • 13. 1(b) Terminology Genre – convention, iconography, codes, product differentiation, capitalist, systems of expectation and intelligibility, socio-cultural, myths, genre supervises the relationship between producer and audience
  • 14. 1(b) Media Language Production Terminology - effect of technical choices  Print Media  Moving Image Use of genre conventions Use of narrative structures/codes Encoding of meaning
  • 15. 1(b) Terminology You may be able to link terminology from other concepts into your discussion, e.g.:  Encoding of representations  Use of iconography to encode meaning, and communicate narrative information  Use of character types in representation  Etc.
  • 16. 1(b) Understanding of concept Relate concept to examples from your coursework Range of specific, clear relevant examples Use conceptual language throughout Reference to theorists Evaluation of usefulness of concept/theory to your production This question is worth 25 marks. You should spend 30 minutes answering it.