Sell Your Home In The Least Amount Of Time For The Greatest Price Kim Rossbach, Broker Associate, Colorado Springs

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Kim Rossbach has 18 years experience in all types of real estate markets - let Kim put her marketing skills to work for you!

Kim Rossbach has 18 years experience in all types of real estate markets - let Kim put her marketing skills to work for you!

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  • 1. Kim Rossbach Broker Associate (719) 330-3277 Prepared by Kim’s Marketing Plan … Premier Service Working for You
  • 2. My Mission To help you attain the highest possible price in the shortest amount of time with the least amount of stress and inconvenience as possible My Credentials
    • Credentials
    • Full Time, Full Service Broker Associate since 1990
    • • 17 year member of
    • National Association of Realtors
    • Colorado Association of Realtors
    • Pikes Peak Association of Realtors
    • Denver Metrolist
    • • Premier Service Certified
    • • 94% Customer Service Satisfaction Rating
    • Certified Relocation Expert with Prudential Relocation, Weichert Relocation, SIRVA, GMAC Relocation and many others
    • Active Member of local professional organizations including
      • Colorado Springs Chamber of Commerce
      • Tri-Lakes Chamber of Commerce
      • Tri-Lakes Marketing Forum, chairperson
      • Business Network International
    • Hundreds of satisfied clients (list available upon request)
    Kim Rossbach Broker Associate (719) 330-3277
  • 3. Company Overview Service You Deserve. People You Trust. In 4 locations in Teller and El Paso counties.
  • 4. Whether it’s your home, vacation or investment property, as a member of a network of more than 1,300 GMAC Real Estate offices and over 22,000 Sales Associates, we are trained and committed to work together to meet all your real estate needs. I can connect you to another equally qualified and dedicated GMAC Real Estate Sales Associate with local expertise and a proven record of success and customer satisfaction. Company Overview You've Got Agents in 50 States It is all part of the Premier Service® philosophy. GMAC Real Estate Sales Associates acting on your behalf as your Trusted Advisor, Skilled Negotiator and Expert Facilitator. SM Whether it’s you or someone you know, consider me your connection to a satisfying real estate experience.
  • 5. Global Relocation Relocation Expert
  • 6. As your Trusted Advisor , I will listen to your goals, recommend the right resources to help you reach them and share with you my experience and expertise. As your Skilled Negotiator , I will help you explore all options, respect your confidentiality and steadfastly represent your interests. As your Expert Facilitator, I will handle all the details and work to ensure that the sale I put together, stays together. My Roles Company Overview
  • 7. Where Do Buyers Come From? To market your home effectively, it is important to know what sources buyers are using to find the homes they eventually buy. Marketing Program Newspaper 5% Friend/Neighbor 7% Home Builder 7% Knew the Seller 5% Home Magazine 2% Other 4% Real Estate Agent 39% Yard Sign 16% Internet 15% How We Will Market Your Home
    • Your Marketing Plan
    • Will target home buyers as well as other real estate agents
    • Will be designed to give your home maximum exposure
    • Will promote the most desirable features
    • Will continue until your house is sold
    Source: 2004 National Association of Realtors Profile of Home Buyers and Sellers
  • 8. Marketing to Real Estate Professionals We Market Your Property to Realtors from Pueblo to Fort Collins
    • Tri-Lakes Marketing Forum
    • Black Forest/Eastern El Paso County Marketing Forum
    • 140 McGinnis Realtors
    • Broker Open Houses
    • Directly to Local Real Estate Offices
    • Internet Marketing
    Denver Metrolist 11,000+ Realtors Pikes Peak 3900 Realtors
  • 9.
    • Home Information Centers
    • Professionally prepared flyers
    • Homes Illustrated
    • Homes & Land
    • Local newspapers
    Marketing Program Print Advertising
  • 10.
    • The distinctive McGinnis GMAC Real Estate yard sign
    • PPAR & Denver Metrolist MLS Listings
    • Open Houses
    • Just Listed Mailing
    • Homes Illustrated/Home Source
    • Home Information Centers
    • Professional Marketing Forums
    Marketing Program Targeting Home Buyers & Real Estate Sales Associates
  • 11.
    • Among the web sites where your home will be featured:
    • www. gmacrealestate.com receives 100,000 unique visitors per month
    • www. realtor.com receives 6.1 million unique visitors per month
    • www. mcginnis.com
    • www. eleganthomes.com
    • www. ColumbineProperties.com With these additional enhancements:
    • Additional Property Photos
    • Virtual Tours
    Marketing Program Internet While 90% of Buyers used a real estate agent in their search for a home, 84% of Buyers used the Internet in their search for a home.
  • 12.
    • Ppar
    • Mymls.com
    • McGinnis
    • Gazettehomes
    • ColoradoMLS
    • USAmls
    • Craigslist
    • Google Base
    • Properazzi
    Marketing Program Internet – more Sites, more Buyers! Your property information reaches millions of buyers …
    • Oodle
    • HotPads
    • Trulia
    • DotHomes
    • Zillow
    • Backpage
    • Vast
    • Hundreds of local real estate company web sites and individual agent web sites
  • 13. Marketing Program Buyers spend more time on REALTOR.com ® Percent of Time Spent Searching on Leading Real Estate Aggregation Sites*
  • 14. Marketing Program By listing with me, your home will be on REALTOR.com ® . The door will be opened to millions of online buyers actively looking to purchase.
    • Benefits:
    • • I will add what consumers want to see, additional photos
    • I will create a custom property description
    • Buyers can contact me 24/7 via email, phone or fax
    Your Home will be Showcased on REALTOR.com ®
  • 15. Internet Advertising Tracking Traffic to Your Home
  • 16. Marketing Program Customizable Page Template Your home will be on these sites … and more!
  • 17. Marketing Program Marketing Via Business Partners
    • Business Network International/ Tri-Lakes
    • Tri-Lakes Chamber of Commerce
    • Tri-Lakes Networking Team
    • Black Forest/Eastern El Paso County Marketing Forum
    • Tri-Lakes Marketing Forum
    • Colorado Association of Realtors
    • Pikes Peak Association of Realtors
  • 18. Marketing Program Does Mall Marketing Really Work? You bet! Last year our “Home Information Centers” attracted buyers resulting in over 250 transactions And a total volume of over $52,000,000 It’s like having an Open House 7 days a week without the inconvenience!
  • 19. Marketing Program Marketing Directly To Buyers
    • Home Presentation Book
      • Color Flyer Cover
      • School Information
      • Utility Data
      • Plat Map
      • Neighborhood Information
      • Your Property Disclosure
      • Closing Instructions for agents
    • Special Feature Cards
    • Professionally created Flyers
  • 20. Columbine Properties The Columbine Properties Team
      • Full time Showing Coordinator
      • Automated Showing System
      • 24 hour personal contact
      • 24 hour Broker availability
      • Full time Relocation Director
      • After hours Agent On Call
      • Professional Photographer
        • Virtual Tours
        • Interior & Exterior Still Photos
        • Beautiful Stock Scenic Photos of the Pikes Peak Region
  • 21. Closing
    • It’s one thing to negotiate a satisfactory contract … how do we get to closing?
    • I offer my customers “ Surety of Closing ”
    • Buyers are prequalified with an experienced lender from a creditable mortgage company.
    • Higher earnest money means buyers are more committed.
    • Shorter contingencies.
    • Constant oversight of the closing process and communication with all involved parties.
    Closing … the Real Deal
  • 22. Company Overview GMAC Real Estate has more than 1,300 franchised and company-owned real estate offices with more than 22,000 Sales Associates. Backed by the resources and of GM and the success of one of the world’s leading financial institutions, we are a part of GMAC Home Services, which includes Residential Real Estate, GMAC Mortgage and a complete Global Relocation Division. How the GMAC Real Estate Brand Works For You 94% Customer Satisfaction Rating* – We’re Different! The goal of GMAC Real Estate is to deliver a quality customer service experience based entirely on what our customers want. And, we’re succeeding. But don’t take our word for it, take our customers’. After thousands of completed surveys, 94% of them say they are satisfied or very satisfied with our services while 92% would refer us to a friend. And more than 90% say they would use our services again. How did we achieve these results? Premier Service ® . *Percentage based on GMAC 2004-2005 Customer Satisfaction Survey.
  • 23. Premier Service® is an innovative way of doing business that sets us apart from our competitors while giving you the value and attention that you deserve. Our Premier Service training and experience ensures not only the success of your real estate transaction, but also the quality of your experience. What is Premier Service ® ? The Process of Premier Service ■ Listen to your needs. I will deliver a service experience based on your needs and desires. ■ Establish clear expectations. I will explain the roles I play in the sale of your home and how we will work together. ■ Commit in writing. I will sign a Service Commitment as my promise to deliver on those expectations. ■ Perform the service. I will deliver on my written commitment. ■ Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance. Company Overview
  • 24. The Approach The first few seconds of a showing can literally make or break a sale. Make certain that the first things to come into view are neat and attractive. The Entry The front entry area and door should be warm and inviting. The area should be swept clean, and the door in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone. The View Windows should be sparkling clean in order to maximize the light entering the home and to provide an inviting scene from the exterior. Keep curtains and drapes open whenever possible to achieve a bright, open effect. The Surroundings Spruce up, paint up, touch up faded or worn paint or papers on the walls and ceilings. This can create a drab effect through the interior and will leave an impression in the buyer’s mind that is hard to erase. The Furnishings A cluttered look makes every room seem smaller than it really is. Remove extra furnishings wherever possible to give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in the home. Make it as easy as possible. Additional Information First Impressions Are Important
  • 25. Additional Information First Impressions Are Important Storage One of the first things a typical buyer looks for is adequate closet and storage space. Maximize the size of your closets by removing excess items and neatly arranging those items that remain. Bathrooms and Kitchen These areas should be clean and spotless. No matter how relaxed the buyers may be in their present home, they will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure everything shines! Fix The Little Things Loose door knobs, doors that don’t close all the way, screens off the track, and cracked window panes are all a part of everyday life except when you’re selling your house. Little things undone can suggest neglect to a fussy buyer. For top dollar, it’s smart to fix these items. Shed Light on Dark Areas Whenever possible, make sure the lights are turned on in areas of the house that appear dark.
  • 26. My Mission I’m ready to put Premier Service ® to work for you! Kim Rossbach My Mission To help you attain the highest possible price in the shortest amount of time with the least amount of stress and inconvenience as possible.