Customer experience is key in todays economy

We design great products that bring joy and excitement to peoples lives.

People are overloaded with massive amounts of products, services and information

But… people are not interested in more products, services and information

People want experiences that bring sense, excitement, fun and beauty to their lives

This is WHY we help business leaders to differentiate their brands by dramatically improving their digital customer experienceWe attract people We trigger people We lower barriersUsing engaging strategies Using engaging mechanics Using engaging technologies

By designing attractive applications that drive human behaviorNeocortex: •  abstrac;on •  analyse •  language •  observe •  move Why Limbic brain: •  emo;on How •  feelings •  loyalty •  trust What •  behavior

And by using psychological human drivers to motivate people

Finally we use techniques that lowers technological barriers Boost mo-va-on Psychological Lower barriers Usability & Technology

"It is not enough that we build products that func6on, that are understandable and usable -‐ we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty, to peoples lives.” -‐ Donald Norman -‐ Human Centered Design Ins;tute -‐

We are good at: Concepting ,Design, Playtesting and Prototyping

We helped many business leaders to improve their digital customer experience

http://www.artificialindustry.com	2673
http://translate.googleusercontent.com	19
http://artificialindustry.com	1

Customer experience is key in todays economy

by Artificial Industry on Jan 24, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 2,693

Statistics

Customer experience is key in todays economy — Presentation Transcript