Through Microsoft BI, BPM, Content Management and data integration, telco businesses can immediately put in place a framework for customer segmentation, revenue management, churn analysis and customer profitability analysis using PPS, SQL Server, Office and Sharepoint. MEC is more than a framework for BI solutions, it is a complete BPM solution framework that uses the entire Microsoft BI product stack for information workers (IWs).
This is the Microsoft BI product stack. MEC is made up of all these parts plus the MEC ETL Framework, MEC UI for MOSS 2007 & Mobile UI, prebuilt analytics and data models, metabase and MEC administration snap-in.
Enterprise Cube Device CompHere we see the new MEC UI for Windows Mobile devices. This will be available with MEC framework solutions with 2008 v1 release.Here, manager and executive get an instance snapshot look at their key performance indicators. Current value, trend and change from previous measurement are all available with the same color scheme as the Sharepoint site I showed you previously.Clicking on a KPI will allow you to send a message back through Sharepoint to notify an analyst of a KPI value or a series of tasks for researching the reason for the KPI values.
Transcript of "Microsoft Enterprise Cube"
Microsoft Enterprise Cube<br />BPM Solutions for Today’s Business Needs<br />Prepared For [customer name]<br />Date<br />
MEC: Excellence in Decision MakingMEC provides a clear picture of business performance through Business Intelligence and Integration<br />Existing Data Warehouse<br />Analysis Cubes<br />Enterprise Cubes<br /> Data Mart<br />CRM, Billing, etc.<br />Data Integration<br />Business Analysts<br />Reporting Services<br />Windows Workflow Foundation<br />Field Manager<br />Executive Management<br />
Microsoft Enterprise Cube is a standards-based business performance solution that empowers organizations to:<br />Microsoft Enterprise Cube<br />Value Proposition<br />Improve revenue management<br />Increase insights into existing processes<br />Collaborate with their worldwide offices and workers with flexible modular solutions<br />
Why Microsoft Enterprise Cube?<br />MEC is the only packaged end-to-end BI offering at Microsoft<br />MEC framework enables modularity, quick installation, quick time-to-market<br />Leverage Microsoft BI product stack to report, analyze, trend and forecast business data without effecting live operational systems<br />
Why Move to the Microsoft BI Solution?<br /> <br />Many customers have many BI tools, but not the solution to the problem. MEC is the pain point solution using BI.<br />Does not need to displace other BI tools<br />TCO and quick ROI<br />Industry best & good practices baked right in for workflow and KPIs<br />Ready-to-go in production environment in under 16 weeks at a fixed price<br />Low learning curve using Microsoft Office best-of-breed information worker tools<br />
What’s Different from My Existing Applications?<br />Superior TCO, technology stack based on proof points and third-party analysis<br />Fully integrated turnkey approach<br />Industry-specific solutions with analytics (cubes, data models, reports, KPIs, charts) out-of-the-box<br />
Enterprise Cube Module Solutions<br />Revenue Management<br />Customer Segmentation<br />Profitability Management<br />Churn Analysis<br />Identify revenue leakage areas and concerns. Plan actions and view trends in order to increase revenue<br />Increase marketing efficiencies by identifying customer segments and expected buying behavior<br />Identification and analysis of customer accounts by most and least profitable or ARPU<br />Identify, reduce and prevent voluntary customer attrition through proactive and reactive measures<br />Based on common MEC data schema<br />Visibility into customer churn analysis<br />Explore revenue predictive analytics and trend reports<br />Uses familiar MS Office interfaces<br />Interactive data mining with trend reports<br />Drill-down reports for discovery of customer patterns<br />Ad-hoc queries enable identification of new or changing buying patterns<br />Detail summary reports of top & bottom accounts<br />Drill-down reports on causes of non-profitable customers<br />Workflow-enabled to interactive with existing CRM systems<br />Root cause analysis of voluntary customer attrition<br />Assess existing customer churn score<br />Explore customer clustering and what-if scenarios to determine course of action<br />
Enterprise Cube<br />Framework core components<br />BusinessIntelligence<br />Microsoft solution to analyze, plan, monitor, scorecard, budget and model business processes<br />Powerful analytical tools for enterprise -ready businesses<br />Democratization of critical data across at all levels<br />Flexible workflow integration<br />Standardization of existing tools using Microsoft Office<br />Enterprise<br />Cube<br />Business Process Management<br />Data Integration<br />Content Management<br />
The Microsoft End-to-End BI Product Offering<br />DELIVERY<br />COLLABORATION<br />CONTENTMANAGEMENT<br />SharePoint Server<br />SEARCH<br />Reports<br />Dashboards<br />Excel <br />Workbooks<br />Analytic<br />Views<br />Scorecards<br />Plans<br />END USER TOOLS & PERFORMANCE MANAGEMENT APPS<br />Excel<br />PerformancePoint Server<br />BI PLATFORM<br />SQL Server <br />Reporting Services<br />SQL Server <br />Analysis Services<br />SQL Server DBMS<br />SQL Server Integration Services<br />
Monitor and Manage Business Performance Anywhere<br />With MEC Mobile UI<br /><ul><li>New MEC UI for Mobile </li></ul> available soon<br /><ul><li> View Executive dashboard on the-go in real time
Clicking on a KPI allows a </li></ul> person to send a <br /> message back through <br /> Sharepoint to notify <br /> analyst of :<br /><ul><li> Actual KPI value or
Task for researching </li></ul> the reason for value<br />
Identify, analyze and manage your customer's profitability<br />
Better understand your customers and your revenue sources<br />Interactive drill down analysis provides real time insights into your business performance<br />
Identify and Analyze Areas of Revenue Leakage<br />
Planning Services<br />Product Integration<br />Pre-defined Workflows<br />Domain DB Schema<br />Microsoft Enterprise Cube - Solution Overview<br />Customer-specific customization <br /> – Reports, KPIs, tables, <br /> configurations, etc.<br />Customization Layer<br />Microsoft Enterprise Cube<br />Expose functionalities with Service Oriented Architecture<br />API / SOA<br />Management Tool<br />Additional modules available as add-on for purchase as product matures<br />Customer Segmentation<br />Revenue Management<br />Customer Profit Analysis<br />Churn Analysis<br />Analytics Foundation: <br />Analytics Foundation<br />Product Integration: Interconnect various Microsoft products together<br />Pre-defined Workflows: <br />Pre-built process-centric workflows based on the industry standards<br />Domain DB Schema: <br />Extendable Data Model based on industry recognized framework<br />Planning Services: <br />Forms and templates for planning, budgeting, forecasting, consolidation<br />Microsoft Product Stack<br />
Enterprise Cube Solution Core Tenets<br />Extendable<br />Framework for BPM vertical solutions. Pluggable data models, processes, KPIs and reports based on industry standards Implementation roadmap provided. Allow for custom workflows and analytics.<br />Repeatable<br />ASP.NET 2.0 utilized to extend SharePoint (SPS) and UI Performance Point Server (PPS) makes extended data model and reports easy Web services output available to SOA consumers<br />Integrated<br />Fully integrates Microsoft BI stack: PPS, SPS, Office<br />Utilizes SQL Server 2005 with SSAS, SSIS, SSRS<br />Preconfigured with existing business rules based on industry standards<br />
Map Your Infrastructure JourneyImprove business insight with Business Intelligence<br />Data silos, custom and IT dependent reporting, <br />Limited automation of data management<br />Disconnected scorecards and IT dependant reporting and analysis on subject-oriented data<br />Automation of data loading<br />Infrastructure for enterprise-wide centralized scorecards and self-service reporting<br />Centralized data management<br />Federated document and records mgmt within and outside enterprise. Single search across desktop, enterprise content and LOB<br />IT is a more efficient cost center<br />IT is a business <br />enabler<br />IT is a strategic <br />asset<br />IT is a cost <br />center <br />
Reporting and <br />Analysis<br />Performance<br />Management<br />Data <br />Warehousing<br />MEC BPIO Core Tenets<br />Delivering on customer needs<br />Performance Management<br />Applications, models, workflows to align, measure and track “the business”<br />Reporting & Analysis<br />Tools for reporting, analyzing and sharing information on data, trending and forecasting<br />Data Warehousing<br />Servers and tools for integrating, storing and querying vast amounts of data<br />
Case Study: Customer Profitability<br />Large telecommunication company in the US, with more than 61 million subscribers and the nation's largest digital voice and data network<br />Customer Business Challenge<br />Customer Results/Benefits<br />Solution<br />Challenges identifying current premium and non-profitable customers <br />Process is error prone and consistently exceeds their 16 day SLA<br />No in-depth visibility/analysis on customers profitability<br />Difficulties tracking customers profitability history<br />Potential savings of US 1 million per month<br />Better customer service by reducing customer misclassification errors<br />Significant reduction on manual effort<br />Automate report generation<br />Dashboards and analytical drill-down tools on portal<br />Single Portal view<br />End-to-end Customer Profitability solution based on Enterprise Cube framework and Microsoft SQL Server 2005<br />Near real-time” access to customer profitability analysis<br />Enhanced user experience using Microsoft Office 2007 suite<br />
Case Study: Customer Segmentation<br />Leading provider of mobile (3G/4G) and advanced multimedia services in South Korea<br />Customer Business Challenge<br />Customer Results/Benefits<br />Solution<br />Marketing investments made without fully understanding their customer segments<br />Simple analysis on product lifecycle, profitability, customer purchasing patters and personas<br />Better use of marketing resources by targeting the right set of customers<br />Targeted marketing campaign (vs. traditional campaign) improvement over 110%<br />Better marketing/ customer care of high premium customers (top 1% that brings over 43% all revenue)<br />Clear and insightful reports for business decision makers<br />End-to-end customer segmentation powered by Enterprise Cube analytic algorithms<br />Single portal for customer segmentation information<br />Cross/up sell analytic data<br />Near real time marketing campaign feedback<br />