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Media coverage reportFor internal useInformation and Brand Management Division•Customer Design and Innovation Center•Openi...
Information and BrandManagement DivisionFor Internal Use Only2Customer Design and Innovation CenterOpening Event•.Objectiv...
Information and BrandManagement DivisionFor Internal Use Only3Customer Design and Innovation CenterOpening EventEvent Deta...
Information and BrandManagement DivisionFor Internal Use OnlyJust-style.comjust-style.comjust-style.com is a leading onlin...
Information and BrandManagement DivisionFor Internal Use OnlyPinker ModaPinker ModaMagazine containing information concern...
Information and BrandManagement DivisionFor Internal Use OnlyEcoTextileNewsEcoTextileNewsEcotextile News magazine is theen...
Information and BrandManagement DivisionFor Internal Use OnlyRFID JournalRFID JournalInternational magazine written for ra...
Information and BrandManagement DivisionFor Internal Use OnlyEcoTextile NewsEcoTextile NewsBusiness-to-business magazine d...
Information and BrandManagement DivisionFor Internal Use OnlyThe StreetThe StreetOffers the latest on what’s happening on ...
Information and BrandManagement DivisionFor Internal Use OnlyThe Apparel StrategistThe Apparel StrategistApparel industry ...
Information and BrandManagement DivisionFor Internal Use OnlyWAZ NewspaperWAZ NewspaperN/APublished: March 14, 2011Readers...
Information and BrandManagement DivisionFor Internal Use OnlyWorld Textile Information NetworkWorld Textile InformationNet...
Information and BrandManagement DivisionFor Internal Use OnlyRFID JournalRFID JournalA key resource for early adoptersprov...
Information and BrandManagement DivisionFor Internal Use Only14Reactive Press Release Pick-UpPending Media OpportunitiesOu...
Information and BrandManagement DivisionFor Internal Use Only15Reactive Press Release Pick-UpPending Media OpportunitiesOu...
Information and BrandManagement DivisionFor Internal Use OnlyRFID im BlickRFID im BlickThe only German monthly tradepublic...
Information and BrandManagement DivisionFor Internal Use OnlyDer WestenDer WestenOnline network of WestdeutscheAllgemeine ...
Information and BrandManagement DivisionFor Internal Use OnlyWestdeutsche ZeitungWestdeutsche ZeitungRegional, daily subsc...
Information and BrandManagement DivisionFor Internal Use OnlyBloomberg BusinessweekBloomberg BusinessweekOnline magazine w...
Information and BrandManagement DivisionFor Internal Use OnlyBreitbartBreitbartOffers aggregated content from top news and...
Information and BrandManagement DivisionFor Internal Use OnlyConsumerElectronicsNetConsumerElectronicsNetNational online p...
Information and BrandManagement DivisionFor Internal Use OnlyGeneration-NTGeneration-NTGeneration-NT, standing for Generat...
Information and BrandManagement DivisionFor Internal Use OnlyHazMat ManagementHazMat ManagementOnline national site geared...
Information and BrandManagement DivisionFor Internal Use OnlyiStockAnalystiStockAnalystNational social networking site off...
Information and BrandManagement DivisionFor Internal Use OnlyTM FashionTM FashionPublication targetingwholesalers and reta...
Information and BrandManagement DivisionFor Internal Use OnlyMorningStarMorningStarOnline site that provides stock marketa...
Information and BrandManagement DivisionFor Internal Use OnlyMRO MagazineMRO MagazineOnline magazine created to provideeng...
Information and BrandManagement DivisionFor Internal Use OnlyMRO MagazineNews BlazeAn online site dedicated to national an...
Information and BrandManagement DivisionFor Internal Use OnlyPresse BoxPresse BoxN/APublished: March 14, 2011Readership: N/A
Information and BrandManagement DivisionFor Internal Use OnlyRISIRISIRISIs mission is to create the highest qualityinforma...
Information and BrandManagement DivisionFor Internal Use OnlySolid Waste MagazineSolid Waste MagazineThis trade publicatio...
Information and BrandManagement DivisionFor Internal Use OnlySunHerald.comSunHerald.comOnline publication focusing on loca...
Information and BrandManagement DivisionFor Internal Use OnlyMaschinen Markt/MM LogistikMaschinen Markt/MMLogistikMagazine...
Information and BrandManagement DivisionFor Internal Use OnlyTrading MarketsTrading MarketsServes as an information source...
Information and BrandManagement DivisionFor Internal Use OnlyWBP onlineWBP onlineWBP online is a global provider of data, ...
Information and BrandManagement DivisionFor Internal Use OnlyWelt OnlineWelt OnlineN/APublished: March 14, 2011Readership:...
Information and BrandManagement DivisionFor Internal Use Only4-Traders4-TradersOnline website with stock trade information...
Information and BrandManagement DivisionFor Internal Use OnlyWhatTheyThink?WhatTheyThink?Provides news and market intellig...
Information and BrandManagement DivisionFor Internal Use OnlyWorld Market MediaWorld Market MediaFocuses on financial mark...
Information and BrandManagement DivisionFor Internal Use OnlyYahoo! NewsYahoo! NewsFocuses on national news, current affai...
Information and BrandManagement DivisionFor Internal Use OnlyPopsop.comPopsop.comFounded in 2008, Popsop.com is an onlinen...
Information and BrandManagement DivisionFor Internal Use OnlyRetail FocusRetail FocusMagazine covering retail design aimed...
Information and BrandManagement DivisionFor Internal Use OnlyLabels & LabelingLabels & LabelingOutlet is the world’s leadi...
Information and BrandManagement DivisionFor Internal Use Only44Customer Design and Innovation CenterOpening Publicity Repo...
Information and BrandManagement DivisionFor Internal Use Only45Customer Design and Innovation CenterOpening, Media Coverag...
Information and BrandManagement DivisionFor Internal Use OnlyEnglish Press Release
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Avery Dennison Customer Innovation Center Opening Media Recap

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Transcript of "Avery Dennison Customer Innovation Center Opening Media Recap"

  1. 1. Media coverage reportFor internal useInformation and Brand Management Division•Customer Design and Innovation Center•Opening Event, March 14, 2011
  2. 2. Information and BrandManagement DivisionFor Internal Use Only2Customer Design and Innovation CenterOpening Event•.Objectives and Goals•Leverage the opening of the Customer Design and Innovation Center to highlighthow Avery Dennison, through its Retail Branding and Information Services (RBIS)group, drives solutions that accelerate performance and elevate brands within theretail apparel industry•Secure media attendance of event onsite and coverage highlighting the opening andthe solutions provided to customers by the Customer Design Innovation Center•Seed interest for future coverage of Avery Dennison from a variety of media targetsand audiences, including local Dusseldorf media, trade and business focused outletsin the European Union and beyond•Convey larger corporate messages that position Avery Dennison as a companyfocused on inspiring brands and making the world more intelligent through its myriadinformation and packaging solutions
  3. 3. Information and BrandManagement DivisionFor Internal Use Only3Customer Design and Innovation CenterOpening EventEvent Detail and FlowJournalists representing EU- and US-based media outlets hadthe opportunity to mingle with Avery Dennison executives andto tour the CDIC. The March 14 event was launched with aribbon scanning presentation and brief introductions by GrahamDiamond, Shawn Neville and the Mayor of Sprockhoevel. Thiswas followed by a short film, a presentation by Shawn, and apresentation by Deon Stander in the Creative Room.Media On site• Leonie Barrie (Just-Style.com)• Haydn Davis (EcoTextile News)• Frauke Fechner (Westdeutsche Zeitung)• Carol Houghton (Labels and Labeling)• Judith Russel (Apparel Strategist)• Josep Lluis Silva (Pinker Moda)• Tana-Maria Schächtele (TM Fashion)• Stefanie Vollmann (WAZ, der Westen)• Rhea Wessel (RFID Journal)“I personally loved the organizationof the event. Although I have a veryspecific focus it was very interestingto follow the whole supply chain.”- Rhea Wessel, RFID Journal“This has been an extremely helpful eventfor me. I do now have a very goodunderstanding of what Avery Dennisondoes and what happens along the supplychain. It’s definitely more than just labeling.The event has been perfectly organized,the presentations have been fantastic and Ihad great opportunities to get in touch forQ&A sessions with the different experts.”- Tana-Maria Schächtele, TM Fashion
  4. 4. Information and BrandManagement DivisionFor Internal Use OnlyJust-style.comjust-style.comjust-style.com is a leading onlineresource for the apparel andtextile industries.Published: March 15, 2011,March 16, 2011Readership:100,000 uniquevisitors per month (online)
  5. 5. Information and BrandManagement DivisionFor Internal Use OnlyPinker ModaPinker ModaMagazine containing information concerningthe fashion industry in Spain.Published: March 17, 2011Readership: 5,506 (print)
  6. 6. Information and BrandManagement DivisionFor Internal Use OnlyEcoTextileNewsEcoTextileNewsEcotextile News magazine is theenvironmental magazine for the global textileand clothing supply chain and is published 10times per year.Published: March 14, 2011Readership: N/A
  7. 7. Information and BrandManagement DivisionFor Internal Use OnlyRFID JournalRFID JournalInternational magazine written for radiofrequency identification decision-makers andinfluencers which includes senior executivesfrom areas such as IT, logistics,manufacturing, operations, retail and supplymanagement. Focuses on strategy, analysis,case studies, coverage of technology,business and industry issues.Published: March 14, 2011Readership: 6,000 (print)
  8. 8. Information and BrandManagement DivisionFor Internal Use OnlyEcoTextile NewsEcoTextile NewsBusiness-to-business magazine dedicatedto the production of sustainable and ethicaltextiles and apparel.Published: March 15, 2011Readership:3,000 (print)22,000 unique visitors per month (online)
  9. 9. Information and BrandManagement DivisionFor Internal Use OnlyThe StreetThe StreetOffers the latest on what’s happening on WallStreet and in the financial industry.Published: March 14, 2011Readership: 2,220,191 unique visitors permonth (online)
  10. 10. Information and BrandManagement DivisionFor Internal Use OnlyThe Apparel StrategistThe Apparel StrategistApparel industry publication that servesprofessionals including strategic planners,marketers, company librarians, industrylenders, and institutional investors of theapparel and textile industries, ranging fromboardrooms to Wall Street to the Far East.Provides timely, pertinent information to helprun businesses more effectively andprofitably. Designed to reveal all the currenttrends in the industry at a glance.Published: April 2011Readership: 1,000 (print)
  11. 11. Information and BrandManagement DivisionFor Internal Use OnlyWAZ NewspaperWAZ NewspaperN/APublished: March 14, 2011Readership: N/A
  12. 12. Information and BrandManagement DivisionFor Internal Use OnlyWorld Textile Information NetworkWorld Textile InformationNetworkOnline service that provides news andanalysis from and for the entire global textileindustry.Published: March 15, 2011Readership: N/A
  13. 13. Information and BrandManagement DivisionFor Internal Use OnlyRFID JournalRFID JournalA key resource for early adoptersproviding information on the latestbusiness case for RFID, deploymentstrategies and adoption trends.Published: March 15, 2011Readership:12,000 (print)200,000 unique visitors per month(online)
  14. 14. Information and BrandManagement DivisionFor Internal Use Only14Reactive Press Release Pick-UpPending Media OpportunitiesOutlet ReadershipRFID im Blick 6,000 (print)Der Westen 8,316,034 unique visitors per month (online)Westdeutsche Zeitung 117,771 (print)Bloomberg Businessweek 4,078,540 unique visitors per month (online)Breitbart 1,211,780 unique visitors per month (online)ConsumerElectronicsNet 14,996 unique visitors per month (online)Generation-NT N/AHazMat Management 753iStockAnalyst 209,917TM Fashion 36,300 (print)MorningStar N/AMRO Magazine N/ANews Blaze 224,712 unique visitors per month (online)Presse Box N/ARISI N/A
  15. 15. Information and BrandManagement DivisionFor Internal Use Only15Reactive Press Release Pick-UpPending Media OpportunitiesOutlet ReadershipSolid Waste Magazine 10,000 unique visitors per month (online)SunHerald.com 127,718 unique visitors per month (online)Maschinen Markt/MM Logistik N/ATrading Markets 282,547 unique visitors per month (online)WBP Online N/AWelt Online N/A4-Traders N/AWhatTheyThink? 16,232 unique visitors per month (online)World Market Media 22,564 unique visitors per month (online)Yahoo! News 40,365,541 unique visitors per month (online)Popsop.com 150,000 unique visitors each month (online)Retail Focus N/ALabels & Labeling 25,000 (print)TOTAL CIRCULATION 55,216,405
  16. 16. Information and BrandManagement DivisionFor Internal Use OnlyRFID im BlickRFID im BlickThe only German monthly tradepublication covering exclusively andcomprehensively all RFID topics,serving the German trade industry.Published: March 15, 2011Readership: 6,000 (print)
  17. 17. Information and BrandManagement DivisionFor Internal Use OnlyDer WestenDer WestenOnline network of WestdeutscheAllgemeine Zeitung, the largestregional daily outlet in Germany.Published: March 15, 2011Readership:8,316,034 unique visitors permonth (online)
  18. 18. Information and BrandManagement DivisionFor Internal Use OnlyWestdeutsche ZeitungWestdeutsche ZeitungRegional, daily subscriptionnewspaper with quarters inDusseldorf and the second largestdaily news publication in theDusseldorf area.Published: March 15, 2011Readership: 117,771 (print)
  19. 19. Information and BrandManagement DivisionFor Internal Use OnlyBloomberg BusinessweekBloomberg BusinessweekOnline magazine website designed to keepreaders informed of important news thataffects the business community in the U.S.and abroad.Published: March 14, 2011Readership:4,078,540 unique visitors per month (online)
  20. 20. Information and BrandManagement DivisionFor Internal Use OnlyBreitbartBreitbartOffers aggregated content from top news andanalysis sources. Features feeds from wires,newspapers, networks, key blogs and more.Channels include Politics, Business, Sports,Entertainment, Sci/Tech and Health. The sitecan be reached via the online contact form.Published: March 14, 2011Readership:1,211,780 unique visitors per month (online)
  21. 21. Information and BrandManagement DivisionFor Internal Use OnlyConsumerElectronicsNetConsumerElectronicsNetNational online publications written forconsumer electronics enthusiasts and offersproduct reviews and tutorials on a variety ofconsumer electronics.Published: March 14, 2011Readership:14,996 unique visitors per month (online)
  22. 22. Information and BrandManagement DivisionFor Internal Use OnlyGeneration-NTGeneration-NTGeneration-NT, standing for Generation NewTechnologies (GNT) is an information sitededicated to the world of informationtechnology, taking into account software,hardware, mobile devices, enterprise aspectsand video games.Published: March 14, 2011Readership: N/A
  23. 23. Information and BrandManagement DivisionFor Internal Use OnlyHazMat ManagementHazMat ManagementOnline national site geared toward thoseinterested and involved in Canadianenvironmental science and engineering andfor corporations with a continuing need tomonitor developments in hazardousmaterials management.Published: March 14, 2011Readership: 753
  24. 24. Information and BrandManagement DivisionFor Internal Use OnlyiStockAnalystiStockAnalystNational social networking site offeingsUnited States stock market investing options,investment articles, stock ranking and marketnews. Enables members to join a bloggernetwork that addresses the aforementionedtopics.Published: March 14, 2011Readership: 209,917
  25. 25. Information and BrandManagement DivisionFor Internal Use OnlyTM FashionTM FashionPublication targetingwholesalers and retailers infashion and clothing, industryand producers, sales agentsand other sectors in Dusseldorf.Published: March 15, 2011Readership: 36,300 (print)
  26. 26. Information and BrandManagement DivisionFor Internal Use OnlyMorningStarMorningStarOnline site that provides stock marketanalysis; equity, mutual fund, and ETFresearch, ratings, and picks; portfolio tools;and option, hedge fund, IRA, 401k, and 529plan research.Published: March 14, 2011Readership: N/A
  27. 27. Information and BrandManagement DivisionFor Internal Use OnlyMRO MagazineMRO MagazineOnline magazine created to provideengaging content that helps readers to bemore knowledgeable, informed andproductive. It’s the only magazine in Canadathat concentrates specifically on machineryand equipment MRO topics.Published: March 14, 2011Readership: N/A
  28. 28. Information and BrandManagement DivisionFor Internal Use OnlyMRO MagazineNews BlazeAn online site dedicated to national andinternational news. Topics covered includeworld news, politics, business, technology,sports, health, entertainment, home andgarden, environment and more.Published: March 14, 2011Readership: 224,712 unique visitors permonth (online)
  29. 29. Information and BrandManagement DivisionFor Internal Use OnlyPresse BoxPresse BoxN/APublished: March 14, 2011Readership: N/A
  30. 30. Information and BrandManagement DivisionFor Internal Use OnlyRISIRISIRISIs mission is to create the highest qualityinformation for and about the global forestproducts industry and deliver it to customersas part of value-added solutions.Published: March 14, 2011Readership: N/A
  31. 31. Information and BrandManagement DivisionFor Internal Use OnlySolid Waste MagazineSolid Waste MagazineThis trade publication provides information tothe waste collection, hauling, processing anddisposal industries.Published: March 14, 2011Readership: 10,000 unique visitors permonth (online)
  32. 32. Information and BrandManagement DivisionFor Internal Use OnlySunHerald.comSunHerald.comOnline publication focusing on local andregional news for Southeastern Mississippi.Published: March 14, 2011Readership: 127,718 unique visitors permonth (online)
  33. 33. Information and BrandManagement DivisionFor Internal Use OnlyMaschinen Markt/MM LogistikMaschinen Markt/MMLogistikMagazines for management inindustry and the entireproduction.Published: March 15, 2011Readership: N/A
  34. 34. Information and BrandManagement DivisionFor Internal Use OnlyTrading MarketsTrading MarketsServes as an information source on stock,option and futures trading.Published: March 14, 2011Readership: 282,547 unique visitors permonth (online)
  35. 35. Information and BrandManagement DivisionFor Internal Use OnlyWBP onlineWBP onlineWBP online is a global provider of data, newsand analytics. The WBP online is a moderninformation medium based on anindependent news agency. The WBP onlineis concentrating on the business andfinancial related news, data and analytics.Published: March 14, 2011Readership: N/A
  36. 36. Information and BrandManagement DivisionFor Internal Use OnlyWelt OnlineWelt OnlineN/APublished: March 14, 2011Readership: N/A
  37. 37. Information and BrandManagement DivisionFor Internal Use Only4-Traders4-TradersOnline website with stock trade information.Published: March 14, 2011Readership: N/A
  38. 38. Information and BrandManagement DivisionFor Internal Use OnlyWhatTheyThink?WhatTheyThink?Provides news and market intelligenceinformation to the graphic arts community inthe print publishing industry.Published: March 15, 2011Readership: 16,232 unique visitors permonth (online)
  39. 39. Information and BrandManagement DivisionFor Internal Use OnlyWorld Market MediaWorld Market MediaFocuses on financial markets and investing.Published: March 15, 2011Readership: 22,564 unique visitors permonth (online)
  40. 40. Information and BrandManagement DivisionFor Internal Use OnlyYahoo! NewsYahoo! NewsFocuses on national news, current affairs,government, politics and entertainment.Published: March 15, 2011Readership: 40,365,541 unique visitors permonth (online)
  41. 41. Information and BrandManagement DivisionFor Internal Use OnlyPopsop.comPopsop.comFounded in 2008, Popsop.com is an onlinenews site covering brands and design news.Published: March 16, 2011Readership: 150,000 unique visitors eachmonth (online)
  42. 42. Information and BrandManagement DivisionFor Internal Use OnlyRetail FocusRetail FocusMagazine covering retail design aimed atretailers, brands, services and designagencies.Published: March 15, 2011Readership: N/A
  43. 43. Information and BrandManagement DivisionFor Internal Use OnlyLabels & LabelingLabels & LabelingOutlet is the world’s leading bi-monthlyjournal for the label industry and distributesto over 100 countries.Published: March 21, 2011Readership: 25,000 (print)
  44. 44. Information and BrandManagement DivisionFor Internal Use Only44Customer Design and Innovation CenterOpening Publicity ReportFollow Up• Distributed “thank you” e-mails to reporters with direction on who to contact for follow-upinformation on the event• Provided follow-up background and materials to targeted media• Coordinated additional tour and interviews for media unable to attend event onsite on the 14tho Scheduled interview with RFID im Blick on March 16o Arranged interview and tour with TextilWirtschaft for March 25• Monitored and shared coverage resulting from event and outreachNext Steps• Coordinate interviews and follow-up for media unable to attend the event onsite• Monitor for additional pending media coverage on the event and CDIC
  45. 45. Information and BrandManagement DivisionFor Internal Use Only45Customer Design and Innovation CenterOpening, Media Coverage ReportPending Media OpportunitiesOutlet/Reporter UpdateApparel/Jordan Speer Team following up to schedule interview with S. Neville following his returnfrom traveling.California Apparel News/Andrew Asch Outlet plans on covering the launch in coming weeks. Team following up fordefinite timing.TextilWirtschaft/Christoph Lippok CDIC tour and interview scheduled for March 25.Women’s Wear Daily/Melissa Drier Team provided additional materials to reporter and monitoring for piece.
  46. 46. Information and BrandManagement DivisionFor Internal Use OnlyEnglish Press Release
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