Best practices for social media for travel guides. How to use Facebook, Twitter, Foursquare, apps and more to create amazing tour experiences with a professional guide.
3. Learning About You as a Group:
Website?
Social media?
Daily social media?
Mobile phone for more than text and phone?
Smartphone AND a tablet?
4. Big Trends
People are using social media for travel
inspiration, for roughly 20 percent of all global
regions. Facebook is the top service.
38% US and 64% non-US use social media
services when traveling.
85 percent use mobile when traveling.
Reference:
http://www.emarketer.com/Article/Asia-Pacific-Social-Media-Inspires-Travelers/1009605
Four Seasons Hotels case study:
http://www.forbes.com/sites/steveolenski/2014/02/07/the-impact-of-social-media-in-the-travel-marketing-industry/
Infographic on social media and travel
http://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic/
5.
6. Reasons to use social media
Presence – You should 'own' your name
SEO and SMO. Be findable.
Listening – People are talking.
Engaging – It's called 'social' for a reason.
Sharing – Create useful content, value.
Selling – The last thing to do, but don't forget to
ask the ask! Funnel to your website.
28. What Matters:
Shareable posts – events, news, hashtags
Branding – what you stand for, values
Engaging – questions, salutes
Success stories
Frequency
Culture of the platform
Service
Honesty, credibility, authenticity
29. What does it cost
Social media are mostly “free” platforms, but they
do require investment:
$500 for a Facebook Page
$500 for a Twitter account
Be authentic, be a trusted source, be social.
30. Costs
Advertising on Facebook, Twitter, LinkedIn can be
effective, but ...
Don't buy followers
Do share good stuff and grow organically
Do it yourself and be real
Do change your passwords
31. Goals
Social media is effective if you consider what you
would like to accomplish and work to goals.
Get more “likes,” get more RT's, shares,
comments.
Get more leads.
32. Measurement
Consider a social media management tool such
as Hootsuite.
Facebook Insights on Pages are useful, though
the platform is not the free lunch it once was.
Open a Twitter account and get access to
analytics.
33.
34.
35.
36.
37. My Social
Social Media News NY http://socialmedianewsny.com
Travel Blog http://bickersonstravel.tumblr.com
@krochmal on Twitter http://twitter.com/krochmal
YouTube channel http://youtube.com/mmkrochmal
Professional http://linkedin.com/in/mokrochmal
And many, many more