SMNNY @ GANYC
Presentation:
Social Media for Tour Guides
Professional Development
May 13, 2014
Mo Krochmal
Social Media Professional
347.735.6860
mo.krochmal@gmail.com
Learning About You as a Group:

Website?

Social media?

Daily social media?

Mobile phone for more than text and phon...
Big Trends

People are using social media for travel
inspiration, for roughly 20 percent of all global
regions. Facebook ...
Reasons to use social media

Presence – You should 'own' your name
SEO and SMO. Be findable.

Listening – People are tal...
Reference: http://kamber.com.au/social-media-trends-2014-part-five/
Reference: http://www.getspokal.com/why-2014-is-already-the-biggest-year-for-content-marketing/
Reference: http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/
Working the platforms
Facebook
Facebook
Facebook Page
Twitter
https://twitter.com/Krochmal
Instagram
Pinterest
Tumblr
Tumblr Dashboard
YouTube
50th Anniversary of World's Fair, on YouTube
Artisanal Spirits Tasting in Manhattan
Foursquare
Foursquare
Foursquare
Apps
The Travel Experience

Researching

Booking

The Trip

Afterwards
What Matters:

Engagement

Conversation

Listening

Learning

And, grow your business
What Matters:

Shareable posts – events, news, hashtags

Branding – what you stand for, values

Engaging – questions, s...
What does it cost
Social media are mostly “free” platforms, but they
do require investment:

$500 for a Facebook Page

$...
Costs
Advertising on Facebook, Twitter, LinkedIn can be
effective, but ...

Don't buy followers

Do share good stuff and...
Goals
Social media is effective if you consider what you
would like to accomplish and work to goals.
Get more “likes,” get...
Measurement

Consider a social media management tool such
as Hootsuite.

Facebook Insights on Pages are useful, though
t...
My Social

Social Media News NY http://socialmedianewsny.com

Travel Blog http://bickersonstravel.tumblr.com

@krochmal...
Mo Krochmal
Connect with me!
Social Media Professional
347.735.6860
mo.krochmal@gmail.com
Travel guides Presentation to Guide Association of New York City
Travel guides Presentation to Guide Association of New York City
Travel guides Presentation to Guide Association of New York City
Travel guides Presentation to Guide Association of New York City
Travel guides Presentation to Guide Association of New York City
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Travel guides Presentation to Guide Association of New York City

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Best practices for social media for travel guides. How to use Facebook, Twitter, Foursquare, apps and more to create amazing tour experiences with a professional guide.

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Travel guides Presentation to Guide Association of New York City

  1. 1. SMNNY @ GANYC Presentation: Social Media for Tour Guides Professional Development May 13, 2014
  2. 2. Mo Krochmal Social Media Professional 347.735.6860 mo.krochmal@gmail.com
  3. 3. Learning About You as a Group:  Website?  Social media?  Daily social media?  Mobile phone for more than text and phone?  Smartphone AND a tablet?
  4. 4. Big Trends  People are using social media for travel inspiration, for roughly 20 percent of all global regions. Facebook is the top service.  38% US and 64% non-US use social media services when traveling.  85 percent use mobile when traveling. Reference: http://www.emarketer.com/Article/Asia-Pacific-Social-Media-Inspires-Travelers/1009605 Four Seasons Hotels case study: http://www.forbes.com/sites/steveolenski/2014/02/07/the-impact-of-social-media-in-the-travel-marketing-industry/ Infographic on social media and travel http://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic/
  5. 5. Reasons to use social media  Presence – You should 'own' your name SEO and SMO. Be findable.  Listening – People are talking.  Engaging – It's called 'social' for a reason.  Sharing – Create useful content, value.  Selling – The last thing to do, but don't forget to ask the ask! Funnel to your website.
  6. 6. Reference: http://kamber.com.au/social-media-trends-2014-part-five/
  7. 7. Reference: http://www.getspokal.com/why-2014-is-already-the-biggest-year-for-content-marketing/
  8. 8. Reference: http://wearesocial.sg/blog/2014/04/social-digital-mobile-china-2014/
  9. 9. Working the platforms
  10. 10. Facebook
  11. 11. Facebook
  12. 12. Facebook Page
  13. 13. Twitter https://twitter.com/Krochmal
  14. 14. Instagram
  15. 15. Pinterest
  16. 16. Tumblr
  17. 17. Tumblr Dashboard
  18. 18. YouTube
  19. 19. 50th Anniversary of World's Fair, on YouTube
  20. 20. Artisanal Spirits Tasting in Manhattan
  21. 21. Foursquare
  22. 22. Foursquare
  23. 23. Foursquare
  24. 24. Apps
  25. 25. The Travel Experience  Researching  Booking  The Trip  Afterwards
  26. 26. What Matters:  Engagement  Conversation  Listening  Learning  And, grow your business
  27. 27. What Matters:  Shareable posts – events, news, hashtags  Branding – what you stand for, values  Engaging – questions, salutes  Success stories  Frequency  Culture of the platform  Service  Honesty, credibility, authenticity
  28. 28. What does it cost Social media are mostly “free” platforms, but they do require investment:  $500 for a Facebook Page  $500 for a Twitter account Be authentic, be a trusted source, be social.
  29. 29. Costs Advertising on Facebook, Twitter, LinkedIn can be effective, but ...  Don't buy followers  Do share good stuff and grow organically  Do it yourself and be real  Do change your passwords
  30. 30. Goals Social media is effective if you consider what you would like to accomplish and work to goals. Get more “likes,” get more RT's, shares, comments. Get more leads.
  31. 31. Measurement  Consider a social media management tool such as Hootsuite.  Facebook Insights on Pages are useful, though the platform is not the free lunch it once was.  Open a Twitter account and get access to analytics.
  32. 32. My Social  Social Media News NY http://socialmedianewsny.com  Travel Blog http://bickersonstravel.tumblr.com  @krochmal on Twitter http://twitter.com/krochmal  YouTube channel http://youtube.com/mmkrochmal  Professional http://linkedin.com/in/mokrochmal And many, many more
  33. 33. Mo Krochmal Connect with me! Social Media Professional 347.735.6860 mo.krochmal@gmail.com

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