Personal branding

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How you are seen on the web can be described as personal branding. A quick tutorial.

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Personal branding

  1. 1. Personal Branding<br />Your Name, Your BrandHow to Own It<br />
  2. 2. The flow chart of authority:<br />
  3. 3. Elements of Authority<br />Reach <br />Definition<br />The sum of all your social media connections. There has been considerable debate on the quality versus quantity of your reach. Whatever camp you are in does not matter — there are benefits to both. What matters most is that in the Web 2.0 world you need to have reach.<br />
  4. 4. How You are Seen<br />Visibility <br />Definition <br />Your search-engine ranking and how many eyeballs that physically see your content each day or over time. It is a by product of your reach. Most of the time, the greater your reach, the more visibility you will have. One of your major goals should be to own the first search result in Google when someone searches your name.<br />
  5. 5. Strength<br />Influence<br />Definition<br />Influence is your “juice”. The best way to measure it is through how many RSS subscribers you have on your blog and the blogs you write for. Keep in mind that you do not need to have a crazy high number of subscribers to have influence — the more the merrier though. In its simplest form influence is when people listen to what you have to say and take action.<br />
  6. 6. Cred<br />Credibility<br />Definition<br />Credibility is how real you are, how trusted you are, and how believable you are. Your combined perception on these measures is what makes up your credibility.<br />
  7. 7. Authority<br />Authority<br />Definition<br />Authority is the result of the combined measures of reach, visibility, influence, and credibility. When you combine them personal branding authority is a certainty.<br />
  8. 8. Summary<br />It has never been easier to create exposure for yourself because the rules of the game have changed. The balance of power has shifted away from the major media players and into the hands of individuals. With social media platforms like Linkedin, Twitter, and Facebook you can spread your message far wider and more quickly than ever before. Every day the world becomes more connected, more networked and riper with opportunity.<br />
  9. 9. Credits<br />The Personal Branding Authority Flowcharthttp://www.personalbrandingblog.com/the-personal-branding-authority-flowchart/<br />Chad Levitt on February 6th, 2010 at 5:30 am<br />

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