Top Ten Digital Engagement Tools - WASHTO 2013 Annual Meeting
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Top Ten Digital Engagement Tools - WASHTO 2013 Annual Meeting

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conference presentation on digital engagement tools for potential use in transportation

conference presentation on digital engagement tools for potential use in transportation

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  • Insert VTrans webinar photos
  • Less complex input can be gathered via GoTo Meeting webinar with integrated polls and “raise your hand” Q & A features. Recent stakeholder webinar for PA On Track statewide transportation plan had about 100 participants and used these features to break up the one-way communication. Some feedback reflected opinions about the transportation system, others focused on emphasis areas within the plan development process, ways the plan is used and referenced, etc., to help shape the plan process as well as content.
  • The monkey has a banana as a reminder that incentives are helpful such as drawing for free coffee cards or transit pass
  • NOTE THAT THIS IMAGE IS ALSO A HYPERLINK
  • Stephanie's SlidesWithin the world of digital engagement, crowdsourcing aggregator tools can be an excellent way to solicit ideas directly from the community. Crowdsourcing allow citizens to brainstorm design elements, and as ideas are generated, concepts are then ranked and refined collaboratively on-line by the community. These tools allow citizens to work together to develop specific plans, designs or concepts.
  • First example is a very broad, city-wide application of crowdsourcing , to rank a variety of ideas and plans, throughout all five boroughs of New York City. A couple years ago during Urban Design Week, New York City’s Institute of Urban design promoted a By the City/For the City crowdsourcing app that New Yorkers to rank ideas about making the city’s public realm smarter, more beautiful and accessible. You can see here on the orange circles the number of ideas that got selected as interesting, mapped according to the location of the idea – for example, a park beautification project in the Bronx, or a bikeshare location in Manhattan. Larger circles indicate more votes, smaller circles indicate less votes.
  • On the opposite end of the spectrum is a project that used crowdsourcing to evaluate a something on a neighborhood scale – one bus stop in Salt Lake City.Next Stop Design was funded by the U.S. Federal Transit Administration, awarded in 2008, as part of its Public Transportation Participation Pilot Program, to support innovations in public participation. The goal of the project was to test a crowdsourcing model in a public participation process for transit planning at the neighborhood scale. The project ran in two phases–phase 1 in late 2009 and phase 2 in early 2010. Phase 1 asked users to design bus stop shelters for a major transfer hub in the Utah Transit Authority’s bus system. Phase 2, a much shorter and smaller-scale project, asked users to offer input on a major intersection in the Sugarhouse neighborhood of Salt Lake City. In the summer of 2009, more than 3,000 people joined forces to design a better bus stop for a specific location. In just a few months, 260 bus stop designs were submitted to the site, and more than 11,000 votes determined the top winning designs. (The winning design, called “Sugarhouse Lounge,” pays homage to the neighborhood’s history of selling furniture)
  • Well…social media can lead to valuable interaction and feedback, but we have to be careful how we apply it – we can’t just create a Facebook page and hope for a lot of likes!
  • Before launching any applications, a project-wide social media strategy is essential.What applications best fit the project? As Susan spoke about earlier – is it a large corridor? How often do you need to update? Will there be extensive photos or video, or a construction update twitter feed?What will the landing page be? How will you link the various outlets so that you can post simultaneously for the broadest reach?
  • And of course, keeping social media information fresh and interesting takes time – and labor.Fortunately there many social media management tools that help to assess and maximize analytics, schedule updates, measure key terms and hashtag reach, and many other management tools.Only a small handful are listed here – almost all are free with various upgrade plans depending on how much analysis and scheduling assistance you need.Personally, one of my favorite social media management tools is Hootsuite, a basic account is absolutely free, and it allows you to pre-load posts and tweets to get sent when people are most likely to be checking their Facebook and Twitter pages – like on a Friday night or Sunday afternoon, when you REALLY don’t want to be manually posting them yourself.
  • And finally, we have to be willing to have real dialogue, even if it isn’t pretty and people don’t like us.The main reasoning is this: if our we don’t get up in front of the public and promote factual, real-time information, angry citizens WILL use social media as a way to try to stop a project (such as an anti-whatever project Facebook page).If we are not proactive in getting our information out there on social media platforms, we run the risk of misinformation getting out to the community ahead of the facts. Also, sometimes just letting someone vent their frustrations and allowing them to feel heard and understood can be the best diffuser.Although virtual dialogue can be extremely useful, especially in the case of a contentious project, sometimes nothing takes the place of real face to face interaction. Jessica is going to talk about how you can combine the best of both worlds.

Top Ten Digital Engagement Tools - WASHTO 2013 Annual Meeting Top Ten Digital Engagement Tools - WASHTO 2013 Annual Meeting Presentation Transcript

  • Digital Engagement Top Ten Tools & Techniques Kenneth Mobley – Public Engagement Practice Leader
  • WHY DIGITAL ENGAGEMENT?
  • SETTINGTHE CONTEXT
  • Banking then
  • The ATM changed all that
  • And the internet has completely transformed banking
  • Public Outreach then
  • Public Outreach now
  • Digital media levels the playing field
  • And adds more competition
  • THETOPTENTOOLS ANDTECHNIQUES Digital Engagement
  • My Top Ten List 10. Hashtags
  • #transitFAIL Twitter example
  • My Top Ten List 9. Social Media Sites 10. Hashtags
  • exponentially…
  • My Top Ten List 8. Twitter 9. Social Media Sites 10. Hashtags
  • Project-specific Twitter feeds
  • Agency feeds
  • My Top Ten List 7. Hosted Discussions / Blogs 8. Twitter 9. Social Media Sites 10. Hashtags
  • Blogs as websites….
  • My Top Ten List 6. Virtual Meetings 7. Hosted Discussions / Blogs 8. Twitter 9. Social Media Sites 10. Hashtags
  • Breakout group-webinar VTrans regional forums Educate Interact Report
  • 21 Planning District Commissions 14 Metropolitan Planning Organizations 45 Transit Service Providers 2 Independent Rideshare Agencies 9 VDOT Districts 9 Other Federal, State & Regional Agencies Select Counties & Cities Breakout group-webinar VTrans regional forums
  • Challenges Technology - Backup plans B & C! - Rehearsal/testing Staffing Report-out logistics Benefits Increased participation Regionally-focused discussions Cost-effective Central presentation Hands-on exercises Breakout group-webinar VTrans regional forums
  • Instant Poll The greatest investment need is:  Transit  Bridges  Roads 0 10 20 30 40 Roads Bridges Transit Results Interactive webinar
  • My Top Ten List 5. Management Dashboards 6. Virtual Meetings 7. Hosted Discussions / Blogs 8. Twitter 9. Social Media Sites 10. Hashtags
  • My Top Ten List 4. Video Sharing 5. Management Dashboards 6. Virtual Meetings 7. Hosted Discussions / Blogs 8. Twitter 9. Social Media Sites 10. Hashtags
  • YouTube, Vimeo….
  • My Top Ten List 3. Textizen 4. Video Sharing 5. Management Dashboards 6. Virtual Meetings 7. Hosted Discussions / Blogs 8. Twitter 9. Social Media Sites 10. Hashtags
  • Text messaging as survey tool
  • My Top Ten List 2. Interactive Surveying 3. Textizen 4. Video Sharing 5. Management Dashboards 6. Virtual Meetings 7. Hosted Discussions / Blogs 8. Twitter 9. Social Media Sites 10. Hashtags
  • Do you ever ride the bus? If so, how often? How do you access the bus? What is the purpose of your trip? Do you want to stay involved? Simple surveys
  • Value statements and priorities Origins and Destinations Understanding/ Visualizing choices and expressing preferences Complex surveys
  • Interactive web survey tools
  • 1. Crowdsourcing 2. Interactive Surveying 3. Textizen 4. Video Sharing 5. Management Dashboards 6. Virtual Meetings 7. Hosted Discussions / Blogs 8. Twitter 9. Social Media Sites 10. Hashtags My Top Ten List
  • Crowdsourcing: the public decides Definition: the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions.
  • Are you satisfied?
  • Tools continue to develop UserVoice Crowdbrite MindMixer
  • UserVoice
  • Crowdbrite
  • MindMixer
  • LESSONS LEARNED
  • “I had my own blog for a while, but I decided to go back to just pointless, incessant barking.” Everyone and their dog…
  • Phase I Phase II Strategy is Essential
  • Care and Feeding Scheduling Updates Guest Speakers Linkages Event Creation
  • “Social” Really Does Mean Social!
  • Questions? It’s up to you!