Mobile is Bigger than Desktop
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My talk at the "Digitaaliset Finanssipalvelut" event by Talentum on 30.9.2014.
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Mobile is Bigger than Desktop
- 1. MOBILE IS BIGGER THAN DESKTOP DIGITAALISET FINANSSIPALVELUT 2014 HELSINKI, 30.9.2014 ! KRISTIAN LUOMA, @KLUOMA OP-POHJOLA / PIVO WALLET
- 3. FIRST & LAST DISPLAY DAILY
- 4. 250+ TIMES EACH DAY
- 6. I KNOW WHEN YOU LOSE YOUR INTEREST IN MY PRESO
- 7. MOBILE RULES
- 8. Nearly everyone who reads, will have one. by @benedictevans
- 10. LESS PEOPLE OWN A TOOTHBRUSH THAN A MOBILE
- 11. Growth in Finland 29% 51% 68% Q1 2013* Q3 2014* Q1 2011** 38% *OP-Pohjola/TNS Gallup research in Q1 2013 **Google Insights Research 2012 Q1 2012**
- 12. Hungry for new services Q1 2013* 66% Q3 2014* 38% 53% wants to check loyalty program on mobile (+11% YoY) wants the receipt on mobile (+4% YoY) wants to pay with mobile (+6% YoY)
- 13. Netin ja nettipalveluiden käyttö valtaa yhä enemmän aikaa suomalaisten hereillä oloajasta. 36 28 27 26,1907 25,519 21,2776 21,1197 20,8758 20,3619 Tuntimäärä, ka. (h,min) 17,0289 24 18 16 16 16,0826 14,4964 16,5785 14,7068 14,7974 12,8442 13,365 0 1 2,0013 1 0,9455 0,3361 0,5154 0,7434 1,521 ©TNS 2014 12 10 58,8612 7 5 9,1592 9,8391 8,9114 7,2301 2 100 75 50 % 0 25 26 Kevät 2006, n=2072 Kevät 2007, n=2191 39,0496 15,5323 Kevät 2008, n=2202 44,8111 47,0109 12,3721 13,2156 Kevät 2009, n=1530 Kevät 2010, n=1523 53,7385 52,8037 54,1618 Kevät 2011, n=1552 Kevät 2012, n=1636 Kevät 2013, n=892 Kevät 2014, n=874 Alle tunti 1 tunti/vko 2-3 tuntia/vko 4-5 tuntia/vko Yli 5 tuntia/vko Ei osaa sanoa Tuntimäärä, ka. 5,46 6,43 7,02 7,52 8,35 9,12 9,45 9,50 10,29 1 1 1,1435 1,8117 0,9719 0,9397 1,1687 2,9773 1,9938 Vastaajajoukko: 15-79-vuotiaat suomalaiset, jotka käyttäneet internetiä edellisen kuukauden aikana. Kysytty puhelinhaastatteluna. Kuinka monta tuntia viikossa arvioisitte käyttävänne Internetin WWW-sivujen selailuun ja lukemiseen? TNS Gallup Digital / NetTrack 2014
- 16. “FACEBOOK I S A MOBILE COMPANY”
- 18. Lähde: KPCB
- 20. Takeaway #1 MOBILE IS THE MOST SIGNIFICANT CHANNEL RIGHT NOW
- 21. WHAT IS MOBILE?
- 22. UBER
- 23. TINDER
- 24. COUPLE
- 25. 100 PUSHUPS
- 26. TAB
- 27. HOTELTONIGHT
- 28. LOCATION-AWARE REALTIME UNBUNDLED RELEVANT PERSONAL 1-CLICK SMART COACH VALUE-ADD CONTROL
- 29. LOCATION-AWARE CONNECTED REALTIME UNBUNDLED RELEVANT PERSONAL 1-CLICK SMART COACH VALUE-ADD CONTROL
- 31. CONNECTED PEOPLE
- 32. Takeaway #2 TRUE MOBILE EXPERIENCES ARE CONNECTED
- 33. HOW TO SUCCEED IN MOBILE?
- 36. DESIGN MATTERS
- 37. Takeaway #3 FEELINGS, NOT FEATURES
- 38. HOW TO SUCCEED IN FINANCE MOBILE APPS?
- 39. MOVEN BBVA/SIMPLE (VALUED AT 100’s OF MEUR) (SOLD FOR 117 MEUR)
- 40. WHAT CONTROL, CONTEXT OR VALUE-ADD CAN WE BRING TO TRANSACTIONS FOR CONNECTED PEOPLE?
- 41. • 3 0 0 . 0 0 0 + • 33% DAU
- 42. Takeaway #4 DESIGN FOR CONNECTED, DELIVER CONTROL, CONTEXT AND VALUE-ADD
- 44. TABLETS = MOBI LE, RIGHT?
- 45. TABLET WILL REPLACE DESKTOP (NOT MOBILE)
- 46. ALL CHANNELS ARE THE SAME?
- 47. TABLET I S A CONNECTING TECHNOLOGY SOMETHING YOU GO TO, NOT SOMETHING THAT GOES WITH YOU
- 48. MOBILE IS WITH YOU CONNECTED PEOPLE
- 49. LOCATION-AWARE REALTIME UNBUNDLED RELEVANT PERSONAL 1-CLICK SMART COACH VALUE-ADD CONTROL
- 50. RESPONSIVE DESIGN SAVES EVERYTHING?
- 52. SCALABLE/ RESPONSIVE DESIGN I S A FAD (ALWAYS WAS)
- 54. Multi-channel use, simultaneously by @ThinkWithGoogle
- 55. Takeaway #5 TABLETS NEED THEIR OWN STRATEGY AS ITS NOT THE SAME AS MOBILE
- 56. BEYOND MOBILE
- 57. We’re not done yet by @BusinessInsider
- 58. Copyrights by @Mashable WATCHES
- 59. Copyrights by @Google GLASSES
- 60. QUANTIFIED SELF Copyrights by @Mashable
- 61. IDENTIFICATION Copyrights by @Barclays_UK
- 63. Takeaway #6 IN ERA OF WEARABLES & IOT, MOBILE WILL STILL BE THE SWITCHBOARD
- 64. TAKEAWAYS #1 MOBILE IS THE MOST SIGNIFICANT CHANNEL NOW #2 TRUE MOBILE EXPERIENCES ARE CONNECTED #3 FEELINGS, NOT FEATURES #4 DESIGN FOR CONNECTED, DELIVER CONTROL, CONTEXT AND VALUE-ADD #5 TABLETS NEED THEIR OWN STRATEGY AS ITS NOT THE SAME AS MOBILE #6 IN ERA OF WEARABLES & IOT, MOBILE WILL STILL BE THE SWITCHBOARD
- 65. THANK YOU. @kluoma @pivo