11. Growth in Finland
29% 51% 68% Q1 2013*
Q3 2014*
Q1 2011** 38%
*OP-Pohjola/TNS Gallup research in Q1 2013
**Google Insights Research 2012
Q1 2012**
12. Hungry for new services
Q1 2013*
66%
Q3 2014*
38% 53%
wants to check loyalty
program on mobile
(+11% YoY)
wants the receipt
on mobile
(+4% YoY)
wants to pay
with mobile
(+6% YoY)
63. Takeaway #6
IN ERA OF WEARABLES & IOT, MOBILE
WILL STILL BE THE SWITCHBOARD
64. TAKEAWAYS
#1 MOBILE IS THE MOST SIGNIFICANT CHANNEL NOW
#2 TRUE MOBILE EXPERIENCES ARE CONNECTED
#3 FEELINGS, NOT FEATURES
#4 DESIGN FOR CONNECTED, DELIVER CONTROL,
CONTEXT AND VALUE-ADD
#5 TABLETS NEED THEIR OWN STRATEGY AS ITS NOT
THE SAME AS MOBILE
#6 IN ERA OF WEARABLES & IOT, MOBILE WILL STILL
BE THE SWITCHBOARD