WEBSITE DESIGN, DEVELOPMENT &
MARKETING
BY KRITIKA PRAMOD KULSHRESTHA
THE WEBSITE
journalist.kritikapramodkulshrestha.com

THE DESIGNER
Kritika Pramod Kulshrestha
WHAT’S DIFFERENT?
A personal website for:
ME
My Portfolio

My Accomplishments
My Career Goals
WHO AM I TARGETING?
Potential Employers:

News Organizations
Media Companies
Magazines
WEBSITE SECTIONS
HOME PAGE
Includes my Biography

Possibly include a link to my Graphical Bio on
Vizify.com
RESUME PAGE
Includes an embedded version of my resume
that’s been uploaded to Scribd.com

Provides readers options to down...
PORTFOLIO PAGE
Includes embedded links to my online published
clips

Includes a slideshow/Soundslides project for my
photo...
SKILLS PAGE
Includes an infographic displaying my skills in:

Communication
Journalism
Programming
Design
Photography
SERVICES PAGE
A page for clients or employers to view a list of
the types of writing jobs I can handle
CONTACT ME PAGE
Includes social media plugins/widgets to link to
my social media profiles on:
Twitter
LinkedIn

About.me
WHY THESE SECTIONS?
These sections provide information, in a
nutshell, about my work history, my
portfolio, and my goals
WEBSITE LAYOUT OPTIONS
WORDPRESS THEME USED
‘SNAPS’
CUSTOMIZE WORDPRESS THEME 1
Sections appear in the following order:

Home
Resume
Portfolio
Services
Skills
Contact Me
CUSTOMIZE WORDPRESS THEME 2
Display social media plugins/widgets
horizontally
CUSTOMIZE WORDPRESS THEME 3
Apply CSS and change color schemes to gray,
black, and teal/tints or shades of blue
Typeface c...
FINAL WEBSITE SCREENSHOTS
HEADER
ABOUT ME PAGE
SKILLS PAGE
PORTFOLIO PAGE
WEBSITE MARKETING ACTION PLAN
MARKETING CHANNELS
Social Media Marketing

• Twitter
• LinkedIn
• about.me
Email Marketing
• Include website URL in Email ...
WHY THESE MARKETING
CHANNELS?
Social Media Marketing
• Always promoted personal content/articles via
Twitter, LinkedIn and...
MAIN MARKETING CAMPAIGN
MESSAGE
I am a computer engineer and a Deloitte
Consulting alumnus turned aspiring multimedia
jour...
MARKETING PLAN
IMPLEMENTATION
• Marketing messages were sent out on social
media channels at different times of the day to...
MARKETING MESSAGES TWEAKED
FOR TWITTER
• “My life changed when I left a coveted IT

job to pursue a risky, exciting and
ch...
MARKETING MESSAGES TWEAKED
FOR TWITTER PART 2
• “I moved from Mumbai to Austin to

pursue my passion through a blend of
jo...
MARKETING MESSAGES TWEAKED
FOR LINKEDIN
•

“Weeks of hard work, but finally here it is: my

personal website http://lnkd.i...
MARKETING PLAN RESULTS
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Web traffic recorded for period Nov. 1 to Nov.
30, 2013
• Unique Visitors: 36
• P...
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Geographical distribution of visits by
countries:
• United States: 54 visits
• In...
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Geographical distribution of visits by city in the United
States:
•
•
•
•
•
•
•
•...
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Returning Visitors to the website spend less time
browsing. The Avg. visit durati...
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Page Depth drops by twice after 2 pages
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Pages/Visit for Belgium was 5 but for United States it was
3.02
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Referral Visits to the website via Social Networks: 29

• Shared URLs over Social...
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
• Types of referrals
GOOGLE ANALYTICS
SCREENSHOTS & RESULTS
THANK YOU
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Final websitetraffic&marketingppt

  1. 1. WEBSITE DESIGN, DEVELOPMENT & MARKETING BY KRITIKA PRAMOD KULSHRESTHA
  2. 2. THE WEBSITE journalist.kritikapramodkulshrestha.com THE DESIGNER Kritika Pramod Kulshrestha
  3. 3. WHAT’S DIFFERENT? A personal website for: ME My Portfolio My Accomplishments My Career Goals
  4. 4. WHO AM I TARGETING? Potential Employers: News Organizations Media Companies Magazines
  5. 5. WEBSITE SECTIONS
  6. 6. HOME PAGE Includes my Biography Possibly include a link to my Graphical Bio on Vizify.com
  7. 7. RESUME PAGE Includes an embedded version of my resume that’s been uploaded to Scribd.com Provides readers options to download a copy
  8. 8. PORTFOLIO PAGE Includes embedded links to my online published clips Includes a slideshow/Soundslides project for my photography portfolio
  9. 9. SKILLS PAGE Includes an infographic displaying my skills in: Communication Journalism Programming Design Photography
  10. 10. SERVICES PAGE A page for clients or employers to view a list of the types of writing jobs I can handle
  11. 11. CONTACT ME PAGE Includes social media plugins/widgets to link to my social media profiles on: Twitter LinkedIn About.me
  12. 12. WHY THESE SECTIONS? These sections provide information, in a nutshell, about my work history, my portfolio, and my goals
  13. 13. WEBSITE LAYOUT OPTIONS
  14. 14. WORDPRESS THEME USED ‘SNAPS’
  15. 15. CUSTOMIZE WORDPRESS THEME 1 Sections appear in the following order: Home Resume Portfolio Services Skills Contact Me
  16. 16. CUSTOMIZE WORDPRESS THEME 2 Display social media plugins/widgets horizontally
  17. 17. CUSTOMIZE WORDPRESS THEME 3 Apply CSS and change color schemes to gray, black, and teal/tints or shades of blue Typeface color to be white Adjust font size for header and pages
  18. 18. FINAL WEBSITE SCREENSHOTS
  19. 19. HEADER
  20. 20. ABOUT ME PAGE
  21. 21. SKILLS PAGE
  22. 22. PORTFOLIO PAGE
  23. 23. WEBSITE MARKETING ACTION PLAN
  24. 24. MARKETING CHANNELS Social Media Marketing • Twitter • LinkedIn • about.me Email Marketing • Include website URL in Email Signature
  25. 25. WHY THESE MARKETING CHANNELS? Social Media Marketing • Always promoted personal content/articles via Twitter, LinkedIn and About.Me • Access to diverse groups, friends and communities including potential employers Email Marketing • I already include my website URL in my Gmail Email Signature so that mail recipients can view my website. It is effective and I would like to capitalize on this medium because I send and receive so many emails a day. Including it in the email signature is not intrusive and is not overly promotional.
  26. 26. MAIN MARKETING CAMPAIGN MESSAGE I am a computer engineer and a Deloitte Consulting alumnus turned aspiring multimedia journalist who moved halfway across the world from Mumbai, India to Austin, Texas, to pursue my passion for telling real stories about real people through a blend of journalism and computer science. I am a writer and an engineer with a penchant for taking calculated risks. Visit my personal website to learn more about my work.
  27. 27. MARKETING PLAN IMPLEMENTATION • Marketing messages were sent out on social media channels at different times of the day to reach out to the maximum number of people.
  28. 28. MARKETING MESSAGES TWEAKED FOR TWITTER • “My life changed when I left a coveted IT job to pursue a risky, exciting and challenging career - journalism. http://bit.ly/I4hw12 #Austin” • “Who am I? A journalist and a computer engineer. Here's a link to my portfolio: http://bit.ly/I4hw12” • “I am a writer and an engineer with a penchant for taking calculated risks. Visit my personal website. http://bit.ly/I4hw12”
  29. 29. MARKETING MESSAGES TWEAKED FOR TWITTER PART 2 • “I moved from Mumbai to Austin to pursue my passion through a blend of journalism and computer science. Learn more at http://bit.ly/I4hw12” • “I am a computer engineer turned aspiring multimedia journalist who moved halfway across the world. Visit http://bit.ly/I4hw12 to know more”
  30. 30. MARKETING MESSAGES TWEAKED FOR LINKEDIN • “Weeks of hard work, but finally here it is: my personal website http://lnkd.in/buVxUrr” • “I chose to tell stories through a blend of journalism and computer science. Here's a link to my website, where you can learn more about my work. bit.ly/I4hw12” • “I am a computer engineer turned aspiring multimedia journalist who moved halfway across the world from Mumbai to Austin, Texas, to pursue my passion for telling real stories about real people through a blend of journalism and computer science. Visit my personal website at http://lnkd.in/bnRP4ap to learn more about my work.”
  31. 31. MARKETING PLAN RESULTS
  32. 32. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Web traffic recorded for period Nov. 1 to Nov. 30, 2013 • Unique Visitors: 36 • Page Views: 170 • Avg. Visit Duration: 5 minutes 8 seconds • Bounce Rate: 42.86% • Page Depth/Pages per Visit: 3.04 • % New Visits: 64.29% • Number of Visits: 56
  33. 33. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  34. 34. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Geographical distribution of visits by countries: • United States: 54 visits • India: 1 visit • Belgium: 1 visit
  35. 35. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  36. 36. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Geographical distribution of visits by city in the United States: • • • • • • • • • • Austin: 30 New York: 5 San Antonio: 3 Oakland, CA: 2 Framingham: 2 Pittsburgh: 2 Antwerpen: 1 Gurgaon: 1 Middletown: 1 Washington, DC: 1
  37. 37. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  38. 38. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Returning Visitors to the website spend less time browsing. The Avg. visit duration for returning visitors is 3 minutes and 11 seconds. Avg. Visit Duration for New Visitors is 6 minutes and 13 seconds
  39. 39. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Page Depth drops by twice after 2 pages
  40. 40. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Pages/Visit for Belgium was 5 but for United States it was 3.02
  41. 41. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Referral Visits to the website via Social Networks: 29 • Shared URLs over Social Networks:
  42. 42. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Types of referrals
  43. 43. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  44. 44. THANK YOU
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