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Final websitetraffic&marketingppt

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Transcript

  • 1. WEBSITE DESIGN, DEVELOPMENT & MARKETING BY KRITIKA PRAMOD KULSHRESTHA
  • 2. THE WEBSITE journalist.kritikapramodkulshrestha.com THE DESIGNER Kritika Pramod Kulshrestha
  • 3. WHAT’S DIFFERENT? A personal website for: ME My Portfolio My Accomplishments My Career Goals
  • 4. WHO AM I TARGETING? Potential Employers: News Organizations Media Companies Magazines
  • 5. WEBSITE SECTIONS
  • 6. HOME PAGE Includes my Biography Possibly include a link to my Graphical Bio on Vizify.com
  • 7. RESUME PAGE Includes an embedded version of my resume that’s been uploaded to Scribd.com Provides readers options to download a copy
  • 8. PORTFOLIO PAGE Includes embedded links to my online published clips Includes a slideshow/Soundslides project for my photography portfolio
  • 9. SKILLS PAGE Includes an infographic displaying my skills in: Communication Journalism Programming Design Photography
  • 10. SERVICES PAGE A page for clients or employers to view a list of the types of writing jobs I can handle
  • 11. CONTACT ME PAGE Includes social media plugins/widgets to link to my social media profiles on: Twitter LinkedIn About.me
  • 12. WHY THESE SECTIONS? These sections provide information, in a nutshell, about my work history, my portfolio, and my goals
  • 13. WEBSITE LAYOUT OPTIONS
  • 14. WORDPRESS THEME USED ‘SNAPS’
  • 15. CUSTOMIZE WORDPRESS THEME 1 Sections appear in the following order: Home Resume Portfolio Services Skills Contact Me
  • 16. CUSTOMIZE WORDPRESS THEME 2 Display social media plugins/widgets horizontally
  • 17. CUSTOMIZE WORDPRESS THEME 3 Apply CSS and change color schemes to gray, black, and teal/tints or shades of blue Typeface color to be white Adjust font size for header and pages
  • 18. FINAL WEBSITE SCREENSHOTS
  • 19. HEADER
  • 20. ABOUT ME PAGE
  • 21. SKILLS PAGE
  • 22. PORTFOLIO PAGE
  • 23. WEBSITE MARKETING ACTION PLAN
  • 24. MARKETING CHANNELS Social Media Marketing • Twitter • LinkedIn • about.me Email Marketing • Include website URL in Email Signature
  • 25. WHY THESE MARKETING CHANNELS? Social Media Marketing • Always promoted personal content/articles via Twitter, LinkedIn and About.Me • Access to diverse groups, friends and communities including potential employers Email Marketing • I already include my website URL in my Gmail Email Signature so that mail recipients can view my website. It is effective and I would like to capitalize on this medium because I send and receive so many emails a day. Including it in the email signature is not intrusive and is not overly promotional.
  • 26. MAIN MARKETING CAMPAIGN MESSAGE I am a computer engineer and a Deloitte Consulting alumnus turned aspiring multimedia journalist who moved halfway across the world from Mumbai, India to Austin, Texas, to pursue my passion for telling real stories about real people through a blend of journalism and computer science. I am a writer and an engineer with a penchant for taking calculated risks. Visit my personal website to learn more about my work.
  • 27. MARKETING PLAN IMPLEMENTATION • Marketing messages were sent out on social media channels at different times of the day to reach out to the maximum number of people.
  • 28. MARKETING MESSAGES TWEAKED FOR TWITTER • “My life changed when I left a coveted IT job to pursue a risky, exciting and challenging career - journalism. http://bit.ly/I4hw12 #Austin” • “Who am I? A journalist and a computer engineer. Here's a link to my portfolio: http://bit.ly/I4hw12” • “I am a writer and an engineer with a penchant for taking calculated risks. Visit my personal website. http://bit.ly/I4hw12”
  • 29. MARKETING MESSAGES TWEAKED FOR TWITTER PART 2 • “I moved from Mumbai to Austin to pursue my passion through a blend of journalism and computer science. Learn more at http://bit.ly/I4hw12” • “I am a computer engineer turned aspiring multimedia journalist who moved halfway across the world. Visit http://bit.ly/I4hw12 to know more”
  • 30. MARKETING MESSAGES TWEAKED FOR LINKEDIN • “Weeks of hard work, but finally here it is: my personal website http://lnkd.in/buVxUrr” • “I chose to tell stories through a blend of journalism and computer science. Here's a link to my website, where you can learn more about my work. bit.ly/I4hw12” • “I am a computer engineer turned aspiring multimedia journalist who moved halfway across the world from Mumbai to Austin, Texas, to pursue my passion for telling real stories about real people through a blend of journalism and computer science. Visit my personal website at http://lnkd.in/bnRP4ap to learn more about my work.”
  • 31. MARKETING PLAN RESULTS
  • 32. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Web traffic recorded for period Nov. 1 to Nov. 30, 2013 • Unique Visitors: 36 • Page Views: 170 • Avg. Visit Duration: 5 minutes 8 seconds • Bounce Rate: 42.86% • Page Depth/Pages per Visit: 3.04 • % New Visits: 64.29% • Number of Visits: 56
  • 33. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  • 34. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Geographical distribution of visits by countries: • United States: 54 visits • India: 1 visit • Belgium: 1 visit
  • 35. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  • 36. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Geographical distribution of visits by city in the United States: • • • • • • • • • • Austin: 30 New York: 5 San Antonio: 3 Oakland, CA: 2 Framingham: 2 Pittsburgh: 2 Antwerpen: 1 Gurgaon: 1 Middletown: 1 Washington, DC: 1
  • 37. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  • 38. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Returning Visitors to the website spend less time browsing. The Avg. visit duration for returning visitors is 3 minutes and 11 seconds. Avg. Visit Duration for New Visitors is 6 minutes and 13 seconds
  • 39. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Page Depth drops by twice after 2 pages
  • 40. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Pages/Visit for Belgium was 5 but for United States it was 3.02
  • 41. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Referral Visits to the website via Social Networks: 29 • Shared URLs over Social Networks:
  • 42. GOOGLE ANALYTICS SCREENSHOTS & RESULTS • Types of referrals
  • 43. GOOGLE ANALYTICS SCREENSHOTS & RESULTS
  • 44. THANK YOU