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Going green final
 

Going green final

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    Going green final Going green final Presentation Transcript

    • By: JAIDEEP SINGH GROVER
      CHARANPREET KAUR
      • Green” is perhaps one of the biggest trends to hit the modern marketplace.
      • Wal-Mart is going Green.
      • Hollywood celebrities are eco-evangelists.
      • The 2008 Olympics set the new gold standard for sustainable events.
      • Religious leaders are making the environment a moral issue.
      GOING GREEN
      11/16/2009
      2
      GO GREEN
      • Two Central questions to answer:
      • Is there a trade off between Going Green & Profitability?
      • Should firms take the initiative to Go Green.
      DEFINING THE TOPIC
      11/16/2009
      3
      GO GREEN
      • Sustainable Business
      • Triple Bottom Line
      • Corporate Social Responsibility
      GOING GREEN
    • Humanity has the ability to make development sustainable--to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs.
      SUSTAINABLE BUSINESS
      • Profit
      • People
      • Planet
      TRIPLE BOTTOM LINE
      • Stakeholder theory.
      • Social contract argument.
      • Environment ethic.
      OBLIGATIONS TO GO GREEN
      11/16/2009
      7
      GO GREEN
      • Stockholder theory :
      Firms are obliged only to the stockholders
      • Stakeholder theory :
      Firms have obligations to any person who is affected by a firm’s actions
      STOCK HOLDER VS. STAKE HOLDER
      11/16/2009
      8
      GO GREEN
      • Firms are obliged to address any environmental issues that affect the stakeholders.
      • More realistic description of how firms operate - managers are not only concerned with stockholders.
      • Right thing to do because it corrects environmental problems caused by business.
      STAKEHOLDERS’ ARGUMENTS
      11/16/2009
      9
      GO GREEN
      • Contractual obligations with the society
      • Society expects that firms engage in socially acceptable practices in return for “allowing” them to conduct business activities.
      • Firms who do not use power (in ways that society deems responsible) will tend to lose it.
      SOCIAL CONTRACT
      11/16/2009
      10
      GO GREEN
    • GREEN IS ENTERING SOCIAL CONTRACT
      • 90% of executives and consumers expect environmental issues to be top sociopolitical issue for the next five years (Mckinsey Global Survey 2008)
      • Singapore aims to be carbon trading hub (worth US$25b in 2006) in Asia (CNA 17 Nov 07)
      • FORTUNE 500 CEOs, including GE’s Jeff Immelt and Wal-Mart’s Lee Scott have initiated going green (Fortune 2 Apr 2007)
      11/16/2009
      11
      GO GREEN
      • Treaty initiated by United Nations (UN)
      • Aims
      To stabilize greenhouse gas concentration level such that it will not harm the climate
      • Not legally binding
      • Includes provisional updates (Protocols)
      Kyoto Protocol
      Legally binding
      United Nations Framework Convention on Climate Change (UNFCCC)
      11/16/2009
      12
      GO GREEN
    • CONTROL OF VEHICULAR EMISSIONS
      • Diesel Vehicle registered after 1 Oct 2006
      • Comply Euro VI emission standard
      • Lower CO 2 and particulate matter
      • Impact
      • Taxi companies
      • Bus companies
      • Alternatives for Taxi and Bus Companies
      Natural gas CNG vehicles
      11/16/2009
      13
      GO GREEN
    • 11/16/2009
      14
      GO GREEN
      • The “Equator Principles”
      • All things being equal, firms which are green will have easier access to capital
      • Bank of America
      • Barclays plc
      • Citigroup Inc.
      • HSBC Group
      • JPMorgan Chase
      • The Royal Bank of Scotland
      • Share prices of greener firms command higher premiums. (Harvard Business School Review)
      WALL STREET & GREEN
      11/16/2009
      15
      GO GREEN
    • ONGC
      • ONGC is India’s ‘Greenest Company’, as per Business Today
      •   ONGC is the first company to achieve zero-flaring in Offshore.
      • Adopted an eco-friendly process for de-sludging crude-oil storage tanks
      • On expanding green cover, maintaining biodiversity apart from creating aesthetically satisfying environment are key objectives of the company.
      •  ONGC has developed a corporate mission statement on being carbon neutral, one of the few energy majors so far.
      • ONGC has formalized its corporate policy on Climate change and sustainability, the only PSU in India to have done so.
      11/16/2009
      16
      GO GREEN
      • India’s third greenest company.
      • Treated effluent water recycling and re-use and rain water harvesting
      • Re-circulating sea cooling tower systems instead of once through sea cooling water system thereby minimizing the sea cooling requirement and effluent discharge to the sea.
      • Minimize / eliminate fugitive emissions
      • Improvement in Energy Efficiency of the Refinery & distribution operation by use of new technology & modern instrumentation.
      BPCL BPCL
      11/16/2009
      17
      GO GREEN
    • MARUTI
      • The KB-series engines introduced in 2008-09 are the most fuel efficient and environment friendly engines. The Ritz, a new car with a KB-series engine is the first car in India that meets Bharat Stage - 4 emission requirements, ahead of the deadline of 1st April, 2009 set by Government.
      • The company has constructed Rain Water Harvesting structures within the factory premises to collect rain water and recharge back into the aquifer below ground level.
      • Zero waste water discharge company
      • Company has its own captive power plants to meet its power requirements .The major fuel used for power generation is natural gas.
      • The company promotes 3 R (Reduce, Reuse and Recycle) in its manufacturing facilities, supply chain and logistic operations
      11/16/2009
      18
      GO GREEN
      • 30.6% of company’s energy come from renewable source.
      • Farm forestry project cover 90000 hectares .
      • ITC’s paper & paper product gets readymade material from carbon sequestration, which creates rural jobs.
      • ITC office in Gurgaon is LEED certified at highest level of energy efficiency.
      • ITC hotels use energy-efficient compact fluorescent lamps.
      ITC
      11/16/2009
      19
      GO GREEN
    • ITC sonar in Kolkata is world’s first carbon positive five star hotel.
      Its green initiative extends to rain water harvesting, recycling of waste and effluent.
      Contd……
      11/16/2009
      20
      GO GREEN
      • Nokia ranks in first place in taking “green” initiatives in electronic sector.
      • Aims to minimize the environmental impact of its products throughout all its operations.
      • First mobile handset manufacturer which had Eco declarations available for its products as early as 2001.
      • All devices use as little energy as possible, sourcing 25% of its energy from renewable resources and aiming to increase that amount to 50% by 2011.
      NOKIA
      11/16/2009
      21
      GO GREEN
      • Dropped the hazardous waste of its manufacturing operations by 30%.
      • To design the world’s first manned airplane powered by a fuel cell.
      • Remained a technology and aerospace leader as well as a responsible corporate citizen through its commitment to sustainability and innovation.
      AEROSPACE (BOEING)
      11/16/2009
      22
      GO GREEN
      • Large contributor to the global transmission and distribution of energy.
      • Claim to minimize the environmental impact through various efforts including solutions that allow for CO2 free energy generation for transmitting energy from environmentally friendly sources.
      • One of the largest supporter of nuclear energy.
      • Continues to support the construction of new reactors
      AREVA
      11/16/2009
      23
      GO GREEN
      • HP’s energy star qualified product save consumer money by reducing energy costs and help protect the environment.
      • Committed to offering products and services worldwide that help customers save money, conserve energy and improve the quality of environment.
      • Needs to eliminate e-waste and initialize some more recycling initiatives such as voluntary take-back program like the one NOKIA has in place.
      HEWLETT PACKARD
      11/16/2009
      24
      GO GREEN
      • Global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products.
      • First international cosmetic brand to be awarded the Humane Cosmetics Standard for their Against Animal Testing Policy.
      • Has their own fair trade program called Community Trade, making it the only cosmetics company with such a far-reaching commitment to trading fairly.
      THE BODY SHOP
      11/16/2009
      25
      GO GREEN
      • Launched aggressive program, push 60,000 suppliers to produce goods that don’t harm the environment,& to urge consumers to buy green
      • To encourage sustainability of the world’s fisheries, forests and farmlands, by slashing energy use and reduce waste.
      • Claims “they will reduce solid waste from U.S stores by 25% within 3 years”.
      • Cut energy use at its more than 7,000 stores worldwide by 30% and cut greenhouse gas emissions at existing stores by 20% in seven years.
      WAL-MART
      11/16/2009
      26
      GO GREEN
      • Believe it can earn lot of credits by saving energy, and it can sell them for millions of dollars to companies that cannot, and all of those savings will go into keeping the low prices of its products.
      WAL-MART
      11/16/2009
      27
      GO GREEN
      • Engaged in business activities under the guiding principle of “contributing to the development of a prosperous society through the manufacture of automobiles
      • In the manufacturing area production plants are being made sustainable by employing natural energy sources such as solar and wind power, and through ecological preservation by planting greenery around production sites
      TOYOTA MOTOR CORPORATION
      11/16/2009
      28
      GO GREEN
      • Toyota’s production system falls in the philosophy of the complete elimination of all waste in all aspects of production in quest of the most efficient production method.
      • Toyota is also engaging in social contribution, establishing the Corporate Citizenship Division to reinforce activities and functions, conducting educational programs to raise the awareness of global warming issues.
      TOYOTA MOTOR CORPORATION
      11/16/2009
      29
      GO GREEN
    • GENERAL MOTORS
      • Spending $750 million of its advertising budget in 2006 to promote this new green image
      • GM is responding to environmental pressures to remain profitable, as it still largely engages in producing gas-consuming SUV’s and even maintains its attempts to increase the new fuel economy standards put on vehicles
      • Toyota beat General Motors in 2008 and became the global leader in vehicle sales which proved that designing a sustainability strategy has a triple bottom line effect, i.e. profit, community and environment
      11/16/2009
      30
      GO GREEN
    • SOME MORE CASES
      McD's restaurant's napkins, bags are made of recycled paper
      • Coca-Cola pumped syrup directly from tank instead of plastic which saved 68 million pound/year.
      • Badarpur Thermal Power station of NTPC in Delhi is devising ways to utilize coal-ash that has been a major source of air and water pollution.
      • New Delhi, In 2002, a directive was issued to completely adopt CNG in all public transport systems to curb pollution.
      11/16/2009
      31
      GO GREEN
    • ERRONEUS CLAIMS
      • Bush Administration's Clear Skies Initiative, which environmentalists have argued actually weakens air pollution laws.
      • Google has been criticized for claiming its data centers are extremely energy efficient, while refusing to publish any figures on this topic because such information could aid its competitors.
      • Many food products have packaging that evokes an environmentally friendly imagery even though there has been no attempt made at lowering the environmental impact of its production.
      11/16/2009
      32
      GO GREEN
      • The Comcast ecobill has the slogan of "Paper LESS is MORE" but ComCast uses large amounts of paper for direct marketing.
      • The Poland Spring ecoshape bottle is touted as "A little natural does a lot of good", although 80% of beverage containers go to the landfill.
      • The Airbus A380 airliner is described as "A better environment inside and out" even though air travel has a high negative environment cost.
      11/16/2009
      33
      GO GREEN
      • 32% of the nation’s electricity, or over 908 billion kilowatt-hours, goes towards lighting, heating, cooling, and providing other electrical needs for office buildings.
      • • That equals 804 million tons of carbon dioxide. And you thought cars were big polluters.
      • • It costs businesses $66 billion.
      ENERGY EFFICIENCY – WHY IS IT IMPORTANT
      11/16/2009
      34
      GO GREEN
    • Energy Efficiency
      Efficiency - Turning Things Off
      Digital Thermostat
      • Use a programmable thermostat to make sure heating is turned down after hours. This can save
      $570,
      around 10% a year on heating and cooling energy.1
      4.5 tons
      That means ~$100/yr. and 3/4 of a ton of CO2
      CO2
      Motion Sensors in Conference Rooms
      saved
      • Can save ~$100/yr. and 3/4 of a ton of CO2 each
      Lighting Policy
      • An office of 20 people that leaves a quarter of its lights on at night can save ~$340 and 2 1/2 TONS of CO2 by turning these off
      Computers, printers, etc.
      • Turn off computers, printers, etc where and when you can
      Source: 1. U.S. Department of Energy
      11/16/2009
      35
      GO GREEN
    • Energy Efficiency
      Efficiency - Lighting
      The future, LED lighting
      11/16/2009
      36
      GO GREEN
    • ENERGY EFFICIENCY
      COOL ROOFING
      ENERGY STAR™ compliant roofing materials with high emissivity can reduce peak cooling demand by 10-15%• This also reduces urban ‘heat islands’. The heat island effect can raise temperatures 2-10° F in urban areas.For each degree the temperature rises above 70 in L.A., 3% more smog is created.2
      Source: 1. Energystar.gov; 2. U.S. Green Building Council
      11/16/2009
      37
      GO GREEN
    • Energy Efficiency
      Tree shading
      • The shade from a mature tree correctly positioned to shade the building can reduce cooling costs by 20-40%. One of the benefits of deciduous trees (trees that lose their leaves in the autumn) is that they allow sunlight to reach and warm the building during winter.
      • Could save $400 and 3 tons of CO2 per year
      11/16/2009
      38
      GO GREEN
    • Energy Efficiency
      Renewable Energy
      •Vestas Wind Systems has more than 30,000 wind turbines generating electricity globally and its high-tech systems are 80 per cent recyclable. It also sources 68 per cent of its energy requirements from renewable sources
      11/16/2009
      39
      GO GREEN
    • Resource Use
      REDUCE, REUSE, RECYCLE AROUND THE OFFICE
      • Printing, Marketing materials - FSC Certified
      • Paperless Office
      •100% post-consumer recycled paper is now very comparable in price and quality to regular paper. Here are the benefits for the environment compared to virgin paper: - 100% fewer trees used
      • Emits 37% fewer greenhouse gases -
      • Uses 43% less energy
      - Uses 46% less water
      - Reduces solid waste up to 49%
      11/16/2009
      40
      GO GREEN
    • 11/16/2009
      41
      GO GREEN