Youth Entrepreneurship - Spreading The Word
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Youth Entrepreneurship - Spreading The Word

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This is the second presentation I did for a Youth Entrepreneurship series in Toronto. There was alot of in-person sessions as part of the session - but hopefully you'll get the gist!

This is the second presentation I did for a Youth Entrepreneurship series in Toronto. There was alot of in-person sessions as part of the session - but hopefully you'll get the gist!

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Youth Entrepreneurship - Spreading The Word Presentation Transcript

  • 1. Spreading the word … and the Tweet Kris Zanuldin @kzanul
  • 2. OWNED MEDIA web content twitter / facebook blogs PAID MEDIA search ads display ATL EARNED MEDIA re-tweets shares bloggers A Quick Recap
  • 3. What is Social Media? Social Media ≠ Putting It On A Social Platform! Social Media is about building relevant relationships. Anything else is just media.
  • 4. Let’s Talk Viral Your K-Factor (aka Going Viral) Let’s Get Cooking Tell YOUR Story
  • 5. Your K-Factor (aka Going Viral)
  • 6. This Is What Viral Looks Like
  • 7. First The Math (don’t worry)... k factor = % of customers that share X # of shares each (e.g. tweets, emails, likes…) X # of new prospects you get per share X # that become actual customers k > 1 is viral
  • 8. Let’s Look At It Practically… 3 customers share 2 tweets each 4new prospects 1new customer
  • 9. Unfortunately… 50% 2 67% 25% k factor = 0.17 (not viral) x x x For every 100 customers, you’re only getting 17 new ones
  • 10. If More People Share Or Convert… 5 customers share 2 tweets each 10new prospects 8new customers
  • 11. xxx Then You Have A Hit! 83% 2 100% 80% k factor = 1.33
  • 12. Ask Yourself Two Things… 1. Why should they share? 2. Why should they care?
  • 13. Let’s Get Cooking!
  • 14. The Key Ingredients 0 px 1. A Good Story 2. Motivators 3. A Viral Loop 4. Medium
  • 15. A Good Story (why should they care) Your Message Should: Grab Attention. Hit A Nerve. Be Consistent. Be Memorable.
  • 16. not this… get this… Remember Its About Creating A Conversation
  • 17. Motivators (why should they share) Personal relevance Humor Utility Relationship Building Common Interests FOMO Reciprocity
  • 18. Draw Your Neighbor (you have 30 secs)
  • 19. A Viral Loop Make it easy for people to share your content: Share it buttons Retweets (120 not 140) Embeds Email
  • 20. Find The Right Medium
  • 21. Creative Storytelling
  • 22. Pay Attention Test
  • 23. Keeping It Simple Try it in 6 characters
  • 24. Tell YOUR Story
  • 25. 1. Your story (think back to elevator pitch) 2. What’s the motivation 3. How will they share? 4. Which platform will you use? Create Your First Social Media Campaign
  • 26. Thank You!