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Ts digs fb_presentation
 

Ts digs fb_presentation

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  • despite type, effective post
  • Could have done shout outs of Youtube videos submitted as they came in to build a sense of community Did Submission process include call to join FB page? --Users not directed to FB (Twitter & SL mentioned in emails)  

Ts digs fb_presentation Ts digs fb_presentation Presentation Transcript

  • TechSoup Digital Storytelling Challenge 2011 #TSDigs #TSDigs #TSDigs
    • Social Media Metrics + Learnings
    • #TSDigs
  • OVERVIEW by the numbers by the numbers Facebook Page Likes (Fans) ▲ 371 ▲ 56% Post Views 313, 867 ▲ 80% Post Feedback 205 ▲ 141% Comparisons from 1.1.11 - 2.28.11
  • Views + Comments + Likes Averages Daily Highs Date Event/Influence News Story Views 5506 Interactions with Page/Post 685 1,261 January 31 Entry Deadline Page Views 60 115 January 31 Entry Deadline Page Likes 6.5 16 Post Likes/Comments 4 8 January 14 Day After Webinar 1 (How to tell Your Digital Story)
  • Who + Where
    • Observations/Insights
    • Team/staff located in Seattle & San Francisco
    • Romania won viewers choice, yet number 6 on FB (engaged with off Facebook)
    • Canada and UK have strong NetSquared communities, opportunity to engage more
    • Opportunity to target Chicago, DC, and Atlanta more
    • Pleasanton is far East Bay (SF), higher engagement than Oakland and Berkeley (was that b/c Oakland/Berkeley are considered part of SF? Or over-saturated with events, etc? How can we up East Bay participation next year?
    • Male/Female ratio pretty equal, and parallel Facebook and TechSoup user demographic (Similar parallel demographic spread across ages)
  • Facebook Posts Screenshots + Insights
  • 1183 interactions 106 page views 3 unlikes (unsubscribe) Start with open question Tag partners Links to resources Current/Timely TSDigs events
  • Personalize Highlight (tag) individuals Quote community members Respond to comments
    • 1160 interactions
    Include media (photo/video) Tools/resources Highlight sponsors and past winners
      • Start with an open question
      • Clear call to action (ie, Join, Read, Watch)
      • Tagging parter organizations increases visibility because then shows up in their feed
      • Coordinated with other publicity - TwitterChats, Webinars, Launch of event
      • Increased engagement with resources and links
      • Increased engagement with TSDigs event content (ie, How to Tell Your Story Webinar)
    To Recap What worked well: Received most interactions/feedback
  • Key Takeaways
    • Photo + video are more engaging content
    • Shout outs personalize + open conversation
    • Simple call to action works best
    • Urgency of deadline brings more interest
  • Twitter
  • Totals
    • Increase in followers (January): 457
    • #TSDigs mentions: 371
    • @TechSoup mentions: 433
    • TechSoup mentions: 507
    • RT’s: 73
  • Influences & Observations
          • After Twitter Chats: Average gain 30 new Followers
          • TwitterChat host: @AskDebra has large engaged following
          • After Webinars: Average gain 30 new Followers
          • Higher number of RT’s and follows after first Webinar - combination of factors, but predict partly due to @GetStoried’s influence and much larger number of participants
          • Highest number of RT’s when mentioned resources and links or “Last call”