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How to Communicate via
      Social Media
      by Kristy Fifelski
      City of Reno Web Services Manager
      Social Me...
Most cities don’t
  have a large
  number of fans                                                                         ...
Let’s get hands-on…
Set up a blog (and integrate with your website)
Implement time-savers (why we       RSS)
We’ll also explore…
Staff considerations (taking a look at who, what,
how… and why in the world)
New trends (like direct c...
Setting up a blog
It’s so easy…even he can do it.



                                  Slogan /image from GEICO ad campaign
WordPress
open source blogging
software
Around the
Arch blog
the power
of the
share button
now, you don’t even need a savvy website
                          to share it
Reno’s
YouTube
Channel
get a government channel
Email: government@youtube.com with this info:

   • Name of govt, govt department, or agency
   •...
Google’s “Fiber for Communities” project
proved that social media works for cities
& cities realized that it’s ok to have a
           little fun with social media
Reno’s gigabit YouTube video




http://www.youtube.com/watch?v=pVT2tHI96x8
Some of the best videos aren’t the
   ones that took the most preparation
http://www.youtube.com/cityofreno#p/c/45FBE0D6C4...
YouTube
video
playlists
automatically
post on
website
Reno on
twitter
Reno on
facebook
let’s talk more
about staffing
considerations
CMS
integration
excellent report for
city governments
just getting started
where to get numbers
- facebook.com/press/info.php?statistics
- en.wordpress.com/stats
Contact me

Kristy Fifelski
Web Services Manager
City of Reno, Nevada
fifelskik@reno.gov
775-785-5818
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Social Media Communication for City Government

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Presentation by Kristy Fifelski at the Social Media for Government Conference in Dallas, Texas on March 24, 2010. Focuses on research and City of Reno case study for using social media with limited resources.

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Transcript of "Social Media Communication for City Government"

  1. 1. How to Communicate via Social Media by Kristy Fifelski City of Reno Web Services Manager Social Media for Government Conference p.s. Dallas, Texas | March 23-24, 2010 with a minimal budget and reduced staff ©2010 City of Reno, Nevada
  2. 2. Most cities don’t have a large number of fans cities on & followers social media with 500+ fans on facebook: 16% followers on twitter: 9% Penn Fels Institute of Government, “Making the Most of Social Media; 7 Lessons from Successful Cities”,
  3. 3. Let’s get hands-on… Set up a blog (and integrate with your website) Implement time-savers (why we RSS)
  4. 4. We’ll also explore… Staff considerations (taking a look at who, what, how… and why in the world) New trends (like direct content management system integration)
  5. 5. Setting up a blog It’s so easy…even he can do it. Slogan /image from GEICO ad campaign
  6. 6. WordPress open source blogging software
  7. 7. Around the Arch blog
  8. 8. the power of the share button
  9. 9. now, you don’t even need a savvy website to share it
  10. 10. Reno’s YouTube Channel
  11. 11. get a government channel Email: government@youtube.com with this info: • Name of govt, govt department, or agency • Your .gov website URL • Account name you've registered on YouTube (username) • Email address you’re using to manage the account • Any other info about your plans to launch the channel, and what type of content you plan to post * May take up to a month for YouTube approval
  12. 12. Google’s “Fiber for Communities” project proved that social media works for cities
  13. 13. & cities realized that it’s ok to have a little fun with social media
  14. 14. Reno’s gigabit YouTube video http://www.youtube.com/watch?v=pVT2tHI96x8
  15. 15. Some of the best videos aren’t the ones that took the most preparation http://www.youtube.com/cityofreno#p/c/45FBE0D6C4E1D603/0/5c_S8nT SoEM
  16. 16. YouTube video playlists automatically post on website
  17. 17. Reno on twitter
  18. 18. Reno on facebook
  19. 19. let’s talk more about staffing considerations
  20. 20. CMS integration
  21. 21. excellent report for city governments just getting started
  22. 22. where to get numbers - facebook.com/press/info.php?statistics - en.wordpress.com/stats
  23. 23. Contact me Kristy Fifelski Web Services Manager City of Reno, Nevada fifelskik@reno.gov 775-785-5818
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