Social Media Communication for City Government

How to Communicate via Social Media by Kristy Fifelski City of Reno Web Services Manager Social Media for Government Conference p.s. Dallas, Texas | March 23-24, 2010 with a minimal budget and reduced staff ©2010 City of Reno, Nevada

Most cities don’t have a large number of fans cities on & followers social media with 500+ fans on facebook: 16% followers on twitter: 9% Penn Fels Institute of Government, “Making the Most of Social Media; 7 Lessons from Successful Cities”,

Let’s get hands-on… Set up a blog (and integrate with your website) Implement time-savers (why we RSS)

We’ll also explore… Staff considerations (taking a look at who, what, how… and why in the world) New trends (like direct content management system integration)

Setting up a blog It’s so easy…even he can do it. Slogan /image from GEICO ad campaign

WordPress open source blogging software

Around the Arch blog

the power of the share button

now, you don’t even need a savvy website to share it

Reno’s YouTube Channel

get a government channel Email: government@youtube.com with this info: • Name of govt, govt department, or agency • Your .gov website URL • Account name you've registered on YouTube (username) • Email address you’re using to manage the account • Any other info about your plans to launch the channel, and what type of content you plan to post * May take up to a month for YouTube approval

Google’s “Fiber for Communities” project proved that social media works for cities

& cities realized that it’s ok to have a little fun with social media

Reno’s gigabit YouTube video http://www.youtube.com/watch?v=pVT2tHI96x8

Some of the best videos aren’t the ones that took the most preparation http://www.youtube.com/cityofreno#p/c/45FBE0D6C4E1D603/0/5c_S8nT SoEM

YouTube video playlists automatically post on website

Reno on twitter

Reno on facebook

let’s talk more about staffing considerations

CMS integration

excellent report for city governments just getting started

where to get numbers - facebook.com/press/info.php?statistics - en.wordpress.com/stats

Contact me Kristy Fifelski Web Services Manager City of Reno, Nevada fifelskik@reno.gov 775-785-5818

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Social Media Communication for City Government

by Kristy Fifelski

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Social Media Communication for City Government Presentation Transcript