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Social Media Communication for City Government
 

Social Media Communication for City Government

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Presentation by Kristy Fifelski at the Social Media for Government Conference in Dallas, Texas on March 24, 2010. Focuses on research and City of Reno case study for using social media with limited ...

Presentation by Kristy Fifelski at the Social Media for Government Conference in Dallas, Texas on March 24, 2010. Focuses on research and City of Reno case study for using social media with limited resources.

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    Social Media Communication for City Government Social Media Communication for City Government Presentation Transcript

    • How to Communicate via Social Media by Kristy Fifelski City of Reno Web Services Manager Social Media for Government Conference p.s. Dallas, Texas | March 23-24, 2010 with a minimal budget and reduced staff ©2010 City of Reno, Nevada
    • Most cities don’t have a large number of fans cities on & followers social media with 500+ fans on facebook: 16% followers on twitter: 9% Penn Fels Institute of Government, “Making the Most of Social Media; 7 Lessons from Successful Cities”,
    • Let’s get hands-on… Set up a blog (and integrate with your website) Implement time-savers (why we RSS)
    • We’ll also explore… Staff considerations (taking a look at who, what, how… and why in the world) New trends (like direct content management system integration)
    • Setting up a blog It’s so easy…even he can do it. Slogan /image from GEICO ad campaign
    • WordPress open source blogging software
    • Around the Arch blog
    • the power of the share button
    • now, you don’t even need a savvy website to share it
    • Reno’s YouTube Channel
    • get a government channel Email: government@youtube.com with this info: • Name of govt, govt department, or agency • Your .gov website URL • Account name you've registered on YouTube (username) • Email address you’re using to manage the account • Any other info about your plans to launch the channel, and what type of content you plan to post * May take up to a month for YouTube approval
    • Google’s “Fiber for Communities” project proved that social media works for cities
    • & cities realized that it’s ok to have a little fun with social media
    • Reno’s gigabit YouTube video http://www.youtube.com/watch?v=pVT2tHI96x8
    • Some of the best videos aren’t the ones that took the most preparation http://www.youtube.com/cityofreno#p/c/45FBE0D6C4E1D603/0/5c_S8nT SoEM
    • YouTube video playlists automatically post on website
    • Reno on twitter
    • Reno on facebook
    • let’s talk more about staffing considerations
    • CMS integration
    • excellent report for city governments just getting started
    • where to get numbers - facebook.com/press/info.php?statistics - en.wordpress.com/stats
    • Contact me Kristy Fifelski Web Services Manager City of Reno, Nevada fifelskik@reno.gov 775-785-5818