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Conceptual design sunscreen_allenby_v2
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Conceptual design sunscreen_allenby_v2

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Published in: Health & Medicine

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  • Kristy: You've done many good things here. I'm sort of bummed you're not using calendar in this revision, but given the many strong ideas here, I'm very interested in seeing how this goes. The focused audience is good, and the trigger set up ( by sports bra) is smart. Really good work all around.
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  • great job on getting user feedback already. i think the idea is really cool - you should get as many testers as you can - look fwd to hearing how it went.
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  • 1. The Sports Bra Trigger Campaign A conceptual design by Kristy Allenby Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To design an email campaign that triggers female, light-skinned graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras. Time limit: 8 hrs
  • 2. The Sports Bra Trigger Campaign
    • Persuasive Purpose
      • To design an email campaign that triggers female, light-skinned graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras.
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
    • Industrial Design
    Weekly report on sunscreen usage Email with weather & reminder to set the trigger Running tip to keep participants interested in opening emails 2 question daily survey
  • 3. User Description
      • Female, light-skinned grad student runners
        • Check email when they wake up
        • Already have a running habit
        • Check weather before running outdoors
        • More attuned to sun damage issues than younger student
        • Always need to put on a sports bra before running
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 4. How does the Sports Bra Trigger work? Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Susan applies sunscreen before her run. Susan, a grad student, checks her email when she first wakes up. She has an email with the day’s weather and a reminder to put her sunscreen by her sports bra in case she runs outside that day. The email and visual cue reminds Susan to check to make sure her sunscreen is next to her sports bra. When she gets dressed for her run later that day, she sees the sunscreen next to her sports bra and remembers to put it on. This is the trigger. Susan receives a weekly report on her sunscreen application to help turn it into a habitualized action. Later that night, Susan gets an email linking to a 2 question short survey tracking her sunscreen usage while running. She fills out the survey.
  • 5.
      • A female grad student runner receives a daily email with the weather and a reminder to put her sunscreen by her sports bra
      • When she changes into her sports bra to run, she sees the sunscreen and is reminded to apply it
      • She logs her progress in a daily survey
      • She receives a weekly report on her sunscreen usage to celebrate her success and give her the positive feedback that helps turn this into a habit quickly
    Prototype of Sunscreen Reminder Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Weekly report on sunscreen usage Email with weather & reminder to set the trigger Running tip to keep participants interested in opening emails 2 question daily survey
  • 6. Features/Functionality
      • Identifies that the trigger is seeing the sunscreen next to the sports bra and uses technology to remind, motivate, and habitualize that small behavior
      • Provides useful information for the target audience (weather & running tips)
      • Provides positive feedback through the weekly updates congratulating participants on their progress
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 7. Theoretical Justifications
      • Grad students check email every morning
      • Grad student runners check the weather before running outside
      • Female runners need to put on a sports bra before running
      • Light-skinned, female grad student runners are more likely to care about sun damage & have the internal motivation to use sunscreen due to age, skin color, and outdoor activity
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 8. User Feedback
      • “ I always check the weather before running. I like that the reminder is connected to the weather report.”
        • Nupur, female grad student runner
      • “ The best place for a reminder to wear sunscreen would be my sports bra.”
        • Heather, casual grad student runner
      • “ Just being asked about this reminded me to use sunscreen on my last run. My skin thanks you.”
        • Katherine, light-skinned grad student runner
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 9. Shortcomings of Design
      • Placing sunscreen next to the sports bra may not be the right trigger for every female light-skinned grad student runner
      • The reminder may not be the barrier to action – it may be that students don’t have the right product , for example
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 10. Expansion - What else is possible?
      • Recruit groups of female runners
        • Grad student “Relay” teams
        • Groups training for women’s races like the Nike Women’s ½ Marathon
      • Expand to be a more robust resource for female runners Other features and interactions
        • Can expand into an iPhone app/website with tips, race info, routes
        • Include sunscreen recommendations
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 11. Next Steps in Design Process
      • Recruit 6 light-skinned female grad student runners
      • Conduct week-long test with emails sent manually to participants to see if messaging, content, method works
      • Analyze daily logs of runners
      • Conduct post-test survey for feedback from test subjects
      • Modify design & automate the process
      • Launch process with female running groups
      • Develop Apps/Website based on feedback
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 12. Summary: The Sports Bra Trigger Campaign An email campaign that triggers female, light-skinned graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Weekly report on sunscreen usage Email with weather & reminder to set the trigger Running tip to keep participants interested in opening emails 2 question daily survey
  • 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here