Stop the (Word)Press, PlugIn to SEO

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The SassySEO.com (aka Kristin Rohan) presented SEO for Wordpress to the SBTUG.com on 24 February, 2010.

The presentation covers basics of SEO (Search Engine Optimisation), and how it integrates and is useful (and important) for Wordpress sites.

Specific Tools mentioned: SEO All in One Pack

Please visit SassySEO.com for more tips and tricks on SEO.

Other Sassy Presentation includes:
http://www.slideshare.net/SassySEO/sassyseo-tales-of-a-human-search-engine

Please visit http://www.youtube.com/sassySEOTV for helpful videos on SEO. SEO for Wordpress video coming soon...

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  • Stop the (Word)Press, PlugIn to SEO

    1. 1. SassySEO.com presents... STOP the (word)Press... Plug In to SEO ...with Kristin Rohan Kristin@SassySEO.com  @TheSassySEO
    2. 2. WordPress is Scalable & Flexible for SEO: 1 - New Site 2 - Established Site 3 - In-House SEO 4 - Outside SEO Partner Kristin@SassySEO.com  @TheSassySEO
    3. 3. Hosting: WordPress.com No Ability for Google Analytics Not Professional for Business WordPress.org Self- Hosted Desired Solution for: Businesses/Bloggers = Revenue Analytics/Measurement, Control Kristin@SassySEO.com  @TheSassySEO
    4. 4. Universal SEO Best Practices: Quality, Refreshed Content Titles, Descriptions, Keyterms Friendly Urls Headings Link Strategy Easy Navigation/Clean Design Social Media Kristin@SassySEO.com  @TheSassySEO
    5. 5. Long-Term Blog/Site Strategy: Who Do you Want to Be? Organise into Sections/Pages Don’t Multi-Categorise Posts Plan Home Page Vision Kristin@SassySEO.com  @TheSassySEO
    6. 6. Organise & Strategise: Categories vs. Tags Categories: Define Sections Use if Content is Varied Long-Term Strategy for Organisation Tags: Like Keyterms for Each Page Define/Validate Focused Content Kristin@SassySEO.com  @TheSassySEO
    7. 7. Top Wordpress Plugin for SEO: All in One SEO Pack http://wordpress.org/extend/plugins/all-in-one-seo-pack/ Top Features: Easy installation and use for: Title, Descriptions & Keyterms SEO integration for WP e-Commerce Sites Auto Optimisation Options Advanced Canonical URLs Kristin@SassySEO.com  @TheSassySEO
    8. 8. FYI... Home Page Meta Data Edit in Plugin Section Kristin@SassySEO.com  @TheSassySEO
    9. 9. Results in Search Engines: Kristin@SassySEO.com  @TheSassySEO
    10. 10. Remember to Optimise Each Post: Kristin@SassySEO.com  @TheSassySEO
    11. 11. Optimise URLs: Kristin@SassySEO.com  @TheSassySEO
    12. 12. Measure, Measure, Measure! Google Analytics Use: Embed Analytics Directly into Code WordPress Plugins Kristin@SassySEO.com  @TheSassySEO
    13. 13. How To Get Traffic: Write Quality Content Refresh, Update Regularly Optimise Content Link to Related Content Engage with Visitors Comment on other Blogs Use Twitter Kristin@SassySEO.com  @TheSassySEO
    14. 14. Top SEO Mistakes: Duplicate Content/Tagging Home Page Catch-All Posts No Vision or Long-Term Strategy No Measurement/Analysis/Optimising Kristin@SassySEO.com  @TheSassySEO
    15. 15. More Resources: http://mashable.com/2009/03/20/wordpress-seo- plugins/ http://yoast.com/articles/wordpress-seo/ http://www.jimwestergren.com/seo-for-wordpress-blogs/ http://seoforwordpress.net/ http://www.bloggersbase.com/internet/10-basic- newbie-must-have-wordpress-plug-ins-to-get-you- started/ Kristin@SassySEO.com  @TheSassySEO
    16. 16. Stay in Touch! Kristin Rohan Kristin@SassySEO.com @TheSassySEO - Twitter SassySEOTV - YouTube KristinNystromRohan - LinkedIn SassySEO Essentials Emails - SassySEO.com Kristin@SassySEO.com  @TheSassySEO

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