0
SassySEO.com presents...

       STOP
the (word)Press...
 Plug In to SEO
    ...with Kristin Rohan


    Kristin@SassySEO....
WordPress is Scalable & Flexible for SEO:

         1 - New Site
    2 - Established Site
      3 - In-House SEO
  4 - Out...
Hosting:

       WordPress.com
    No Ability for Google Analytics
     Not Professional for Business

WordPress.org Self-...
Universal SEO Best Practices:

 Quality, Refreshed Content
Titles, Descriptions, Keyterms
         Friendly Urls
         ...
Long-Term Blog/Site Strategy:

  Who Do you Want to Be?
Organise into Sections/Pages
Don’t Multi-Categorise Posts
   Plan ...
Organise & Strategise:
   Categories vs. Tags
        Categories:
          Define Sections
      Use if Content is Varied...
Top Wordpress Plugin
                   for SEO:

All in One SEO Pack
http://wordpress.org/extend/plugins/all-in-one-seo-p...
FYI...
Home Page Meta Data
    Edit in Plugin Section




    Kristin@SassySEO.com  @TheSassySEO
Results in Search Engines:




 Kristin@SassySEO.com  @TheSassySEO
Remember to Optimise Each Post:




    Kristin@SassySEO.com  @TheSassySEO
Optimise URLs:




Kristin@SassySEO.com  @TheSassySEO
Measure, Measure, Measure!

Google Analytics

            Use:
Embed Analytics Directly into Code
      WordPress Plugins
...
How To Get Traffic:

  Write Quality Content
Refresh, Update Regularly
    Optimise Content
 Link to Related Content
   En...
Top SEO Mistakes:

    Duplicate Content/Tagging
    Home Page Catch-All Posts
 No Vision or Long-Term Strategy
No Measure...
More Resources:
    http://mashable.com/2009/03/20/wordpress-seo-
                       plugins/

       http://yoast.com...
Stay in Touch!
          Kristin Rohan

          Kristin@SassySEO.com
         @TheSassySEO - Twitter
         SassySEOTV...
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Stop the (Word)Press, PlugIn to SEO

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The SassySEO.com (aka Kristin Rohan) presented SEO for Wordpress to the SBTUG.com on 24 February, 2010.

The presentation covers basics of SEO (Search Engine Optimisation), and how it integrates and is useful (and important) for Wordpress sites.

Specific Tools mentioned: SEO All in One Pack

Please visit SassySEO.com for more tips and tricks on SEO.

Other Sassy Presentation includes:
http://www.slideshare.net/SassySEO/sassyseo-tales-of-a-human-search-engine

Please visit http://www.youtube.com/sassySEOTV for helpful videos on SEO. SEO for Wordpress video coming soon...

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  • Transcript of "Stop the (Word)Press, PlugIn to SEO"

    1. 1. SassySEO.com presents... STOP the (word)Press... Plug In to SEO ...with Kristin Rohan Kristin@SassySEO.com  @TheSassySEO
    2. 2. WordPress is Scalable & Flexible for SEO: 1 - New Site 2 - Established Site 3 - In-House SEO 4 - Outside SEO Partner Kristin@SassySEO.com  @TheSassySEO
    3. 3. Hosting: WordPress.com No Ability for Google Analytics Not Professional for Business WordPress.org Self- Hosted Desired Solution for: Businesses/Bloggers = Revenue Analytics/Measurement, Control Kristin@SassySEO.com  @TheSassySEO
    4. 4. Universal SEO Best Practices: Quality, Refreshed Content Titles, Descriptions, Keyterms Friendly Urls Headings Link Strategy Easy Navigation/Clean Design Social Media Kristin@SassySEO.com  @TheSassySEO
    5. 5. Long-Term Blog/Site Strategy: Who Do you Want to Be? Organise into Sections/Pages Don’t Multi-Categorise Posts Plan Home Page Vision Kristin@SassySEO.com  @TheSassySEO
    6. 6. Organise & Strategise: Categories vs. Tags Categories: Define Sections Use if Content is Varied Long-Term Strategy for Organisation Tags: Like Keyterms for Each Page Define/Validate Focused Content Kristin@SassySEO.com  @TheSassySEO
    7. 7. Top Wordpress Plugin for SEO: All in One SEO Pack http://wordpress.org/extend/plugins/all-in-one-seo-pack/ Top Features: Easy installation and use for: Title, Descriptions & Keyterms SEO integration for WP e-Commerce Sites Auto Optimisation Options Advanced Canonical URLs Kristin@SassySEO.com  @TheSassySEO
    8. 8. FYI... Home Page Meta Data Edit in Plugin Section Kristin@SassySEO.com  @TheSassySEO
    9. 9. Results in Search Engines: Kristin@SassySEO.com  @TheSassySEO
    10. 10. Remember to Optimise Each Post: Kristin@SassySEO.com  @TheSassySEO
    11. 11. Optimise URLs: Kristin@SassySEO.com  @TheSassySEO
    12. 12. Measure, Measure, Measure! Google Analytics Use: Embed Analytics Directly into Code WordPress Plugins Kristin@SassySEO.com  @TheSassySEO
    13. 13. How To Get Traffic: Write Quality Content Refresh, Update Regularly Optimise Content Link to Related Content Engage with Visitors Comment on other Blogs Use Twitter Kristin@SassySEO.com  @TheSassySEO
    14. 14. Top SEO Mistakes: Duplicate Content/Tagging Home Page Catch-All Posts No Vision or Long-Term Strategy No Measurement/Analysis/Optimising Kristin@SassySEO.com  @TheSassySEO
    15. 15. More Resources: http://mashable.com/2009/03/20/wordpress-seo- plugins/ http://yoast.com/articles/wordpress-seo/ http://www.jimwestergren.com/seo-for-wordpress-blogs/ http://seoforwordpress.net/ http://www.bloggersbase.com/internet/10-basic- newbie-must-have-wordpress-plug-ins-to-get-you- started/ Kristin@SassySEO.com  @TheSassySEO
    16. 16. Stay in Touch! Kristin Rohan Kristin@SassySEO.com @TheSassySEO - Twitter SassySEOTV - YouTube KristinNystromRohan - LinkedIn SassySEO Essentials Emails - SassySEO.com Kristin@SassySEO.com  @TheSassySEO
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