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Design ETHICS
Prepared by: Ms. Kristinne Marie Claudio
(Instructor 1/ Special Lecturer 1/ Freelance Graphic Designer)
Re...
2
THE FINANCIAL AGENDA
As A Graphic Designer ask your self
1. INNOVATION: Is your Design Really Something New
2. FEASIBILI...
3
2. USABILITY: Will your design be legible to read and simple to understand?
3. UTILITY: Does your design offer a useful ...
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Design Ethics

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Topic: Design Ethics
Reseacrh by: KM CLAUDIO

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Design Ethics

  1. 1. 1 Design ETHICS Prepared by: Ms. Kristinne Marie Claudio (Instructor 1/ Special Lecturer 1/ Freelance Graphic Designer) Reference: Roberts, Lucienne (2007). Good: An Introduction to ethics in graphic design. Switzerland: AVA Publishing http://www.designcouncil.org.uk/resources-and-events/Designers/Guides/Legal-issues/ WHAT is MULTIMEDIA ARTS? - Multimedia art includes, by definition, more than one medium; therefore multimedia artists use visual art in combination with sound art, moving images and other media - From the Word “Multi” means Three and “Media” is a plural word from the word Medium means Material. MULTIMEDIA ARTS Career will be called a GRAPHIC DESIGNER Debate for a Graphic Designer: Who Has the Right to judge? - Judging and being judged is an Uncomfortable part of being a GRAPHIC DESIGNER. - NO Book about ETHICS and Graphic Design Can Avoid the subject of Judgment because terms like good and bad and right and wrong have the notion of value embedded within them. - The Lack of an Adequate Language with which to make Judgments is the Heart of the problem. There is NO Consensus for example about What GOOD DESIGN means A Designer Basic ETHICS 1. A Graphic Designer must always follow the instructions of his/her client 2. A Graphic Designer should always meet the deadlines 3. A Graphic Designer should always be creative 4. A Graphic Designer should have a long patience
  2. 2. 2 THE FINANCIAL AGENDA As A Graphic Designer ask your self 1. INNOVATION: Is your Design Really Something New 2. FEASIBILITY: Is your Design Realistic in terms of Production? 3. DISTRIBUTION: How will sizes and weights of the finished piece of design affect distribution costs? 4. COMPETITIVENESS: Will your design surpass the market leader rather than imitate it? 5. MARKETABILITY: Do you really know your target audience? 6. COPYRIGHT: Do you know that you have not copied or taken unfair advantage of other people’s idea? 7. PROFIT: D you know how much money you are aiming to make for yourself and your client? 8. QUALITY: Have you clarified the quality expectations of your client? 9. APPEAL: Will your design be wanted? Will it kept and adored for years to come? 10. COST EFFECTIVENESS: Have your design specifications been made to maximize the efficiency of production? 11. OWNERSHIP: Do you know who will own your design? Have you sought legal advice and secured a written contract? 12. QUANTITY: Have you understood the creation process, whether mass produced or individually crafted? THE SOCIAL AGENDA 1. SECURITY: Will the content help people stay safe? 2. POVERTY: Does the content encourage unnecessary spending? 3. CHILDREN: Will your Design Encourage children to learn and develop positively? 4. EMPOWERMENT: Will the content help empower people? 5. HEALTH: Will the content aid or encourage physical well being? 6. THIRD AGE: Have you chosen type sizes, colours or layouts that are legible to older people? 7. EDUCATION: Will the content educate in a positive way? 8. COMMUNICATION: Will your design communicate something positive to its readers? 9. DISABILITY: Have you chosen typefaces, Sizes or colours that are legible to people with visual or other impairments? THE PERSONAL AGENDA 1. AFFORDABILITY: Will your design be priced fairly for what it is and the job it does?
  3. 3. 3 2. USABILITY: Will your design be legible to read and simple to understand? 3. UTILITY: Does your design offer a useful function? Is it more than something that just looks good? 4. AWARENESS: Will your design increase the reader’s understanding about something they did not know? 5. FUN: Will your design make the end-user laugh? 6. CONVENIENCE: Will your design be easy to get hold of for everyone who might need it? 7. STATUS: Will your design be flaunted? Will it be something owned with pride? 8. PLEASURE: Will your design be sensuous to touch and see? 9. INSPIRATION: Will your design encourage end users to do or think something new?

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