The Why & How Of Social Media In English

Want More Business ???

Want Less EFFORT ???

Want NO COST ???

  Less EFFORT   No COST Exposure More Business  Social Media Leads Clients Leap straight to clients as they come to YOU

Social Media Tools WHY ???

Social Media is like “word-‐of-‐mouth” HOT Leads on steroids!!! Cold Leads Social Media Ask all everyone you Exponen;al exposure & Clients know for 3 references come to you Exposure (Cost: Minimal ;me (Cost: Time Process: Strained 1:1 Process: Connect with people you Door Knocking / Mailers / contact with people know & Provide informa;on Email Blasts you know Result: Word spreads like ﬁre in (Cost: Time & $$$ Result: Few leads and the woods and hot leads come to Process: Crea;ve design & likely cold leads that you) contact management need follow up) Results: Uncertain)

Social Media Bringing Clients To YOU!

Why Does This Work ???

Imagine the biggest cocktail party you have ever been to including all your contacts and all your contact’s friends….

Face Time People Feel Good Search Visibility Viral Spread

FACE TIME & PEOPLE FEEL GOOD Goal: Make people feel good and have them thinking about you Action: Personal Facebook Wall - Comment on 3 people’s posting every day Result: 1) 3 people feel good – they have been noticed; 2) 3 people have you on the top of their mind A Story: Don (a realtor) comments on 3 people’s postings located on his wall. One of them is George who just got back from Mexico with his family. Don tells George that he hopes George had a great time and that he hopes there are still Margaritas left and available for other visitors in Mexico. George goes to the grocery store and sees his friend Sally. Sally mentions that she just got transferred to Atlanta. George asks if she has a realtor, she says she is trying to figure that out, George mentions DON. George has numerous friends who are realtors but thinks of Don first because of the interchange on Facebook. Time: 5 Minutes to comment on 3 people’s postings on Facebook Wall

VIRAL SPREAD & FACE TIME SEARCH VISIBILITY Goal: 1) Provide interesting and relevant information; 2) Have people thinking about you; Be found in tool searches (Google, Yelp, etc) Action: Provide content on a blog which is fed (automatically or manually) to a Facebook Page, Twitter, YouTube, Slideshare, and LinkedIn. Result: 1) Friend’s friends will see your content; 2) People searching on the internet for your services will find you and research you to see if you are the kind of person with whom they want to work; 3) The more content on the internet related to you, the higher in the queue you will show up for searches. Impact Just to Facebook: Facebook Wall Facebook Wall Facebook Wall Facebook Facebook Wall Facebook Content Wall Facebook Wall Wall Facebook Facebook Wall Facebook Wall Facebook Wall Wall Facebook Facebook Wall Facebook Facebook Facebook Wall Wall Facebook Facebook Wall Page Wall Wall Time: Depending on content, 15 minutes to 1-2 hours

Old MarkePng New MarkePng

OUTBound MarkePng Is it safe? Is it true? Is it real? 14% Trust adverPsing

INBound MarkePng Social Media 1)  Website 5)  Twi[er 2)  Blog 6)  LinkedIn 3)  Facebook 7)  Plaxo WALL 4)  Facebook PAGE 78% Trust Word-‐Of-‐Mouth

INBound MarkePng MESSAGES 1)  Personal 2)  InteresPng Info 3)  Community Info 4)  General News 5)  RE Mkt – Economy 6)  RE Mkt – Farm Speciﬁc Personal Interes,ng Fun Informa,ve Helpful

In Summary OUTBound vs INBound OUTbound MarkePng INbound MarkePng   Telemarke;ng   RSS Feeds –> Blog   Direct Mail   Subscrip;ons -‐> Blog   Email Blasts   Viral Marke;ng -‐> FB   Print Ads   Searches –> LinkedIn, Blog,   TV/Radio Ads Website   Following Updates – TwiYer INTERRUPTION / INVASIVE PERMISSIVE / PURSUED INBOUND MarkePng: Marke;ng Yourself by Crea;ng / Publishing content and having poten;al clients COME TO YOU

Tools Tools Tools Purpose ???

MESSAGE Services/Tools Audience

MESSAGES 1)  Personal 2)  InteresPng Info – Non biz 3)  Community Info 4)  General News 5)  RE Mkt – Economy 6)  RE Mkt – Farm Speciﬁc

Services/Tools 1) Website (Assume already in use) 2) Blog 3) Facebook WALL 4) Facebook PAGE 5) Twi[er 6) LinkedIn 7) Plaxo

Audience 1)  Friends & Family 2)  Clients 3)  Agents 4)  Associates & Business contacts

Messages & Purpose To Become: Become TRUSTED ADVISOR Caring Reliable Respected Insighgul Credible Transparent Expert Knowledgeable

Messages & Purpose Knowledgeable Transparent General Reliable Personal Caring News Credible Knowledgeable Expert Community Caring RE Mkt Insighgul Info Reliable Economy Respected Knowledgeable Expert InteresPng Caring RE Mkt Insighgul Info Reliable Farm Respected

Selected Short Clips: 1)  InteresPng Info – Non biz 1)  InteresPng Info – Non biz 2)  Community Info 2)  Community Info 3)  General News Blog 3)  General News Twi[er 4)  RE Mkt – Economy 4)  RE Mkt – Economy 5)  RE Mkt – Farm Specific 5)  RE Mkt – Farm Specific 1)  Comments on friend’s If desired, all posPngs from posPngs Facebook Facebook Wall, including 2)  Personal posts from Facebook Page Plaxo Wall can be propagated to Plaxo 1)  InteresPng Info – Non biz 1)  InteresPng Info – Non biz 2)  Community Info 2)  Community Info Facebook 3)  General News 3)  General News LinkedIn 4)  RE Mkt – Economy Page 4)  RE Mkt – Economy 5)  RE Mkt – Farm Specific 5)  RE Mkt – Farm Specific

Facebook Facebook Blog Wall Page FRIENDS FANS SUBSCRIBERS (Any/All Audience no (Any/All Audience (Any/All Audience unknown) including unknown) including unknown) Twi[er LinkedIn Plaxo VIEWERS FOLLOWERS (Clients & Any unknown) CONTACTS (Any/All Audience CONTACTS/CONNECTIONS (Any/All Audience no including unknown) (Agents, Associates, & Business unknown) Contacts no unknown)

Reaching New Audiences

Messaging to those who ﬁnd you via: Internet searches for name/services Your website Your Facebook Page Twi[er messages Your LinkedIn Etc Blog

Messaging to those who ﬁnd you via: Facebook Page Searches Messages propagated from your wall (to your friends wall) Your website/Blog Twi[er messages Your LinkedIn Etc Facebook Page

Messaging to those who ﬁnd you via: Twi[er subject/name/service Searches Your Facebook Wall/Page posPngs Your website/Blog Your LinkedIn Etc Twi[er

Messaging to those who ﬁnd you via: Internet searches for name/services LinkedIn Name Searches LinkedIn Business Searches Your website/Blog Twi[er messages Your LinkedIn Etc LinkedIn

Great Idea But…..

HOW DOES IT Work ???

MESSAGE Services/Tools Audience 1)  Personal 1)  Blog 1)  Friends & Family 2)  InteresPng Info – Non biz 2)  Facebook WALL 2)  Clients 3)  Community Info 3)  Facebook PAGE 3)  Agents 4)  General News 4)  Twi[er 4)  Associates & 5)  RE Mkt – Economy 5)  LinkedIn Business contacts 6)  RE Mkt – Farm Speciﬁc 6)  Plaxo Libraries 1)  YouTube 2)  SlideShare

Message Service/Tool Audience Personal Twi[er Facebook Plaxo FRIENDS (Any/All Audience no unknown)

Message Service/Tool Audience InteresPng Info InteresPng Info Community Info Community Info General News General News Facebook Blog Twi[er Facebook Plaxo PAGE SUBSCRIBERS FOLLOWERS FANS FRIENDS CONTACTS (Any/All Audience (Any/All Audience (Any/All Audience (Any/All Audience no (Any/All Audience no including unknown) including unknown) including unknown) unknown) unknown)

Message Service/Tool Audience VIEWERS (Clients & Any unknown) CONTACTS/CONNECTIONS (Agents, Associates, & Business Contacts no unknown) RE Mkt Info RE Mkt Info LinkIn Facebook Blog Twi[er Facebook PAGE Plaxo SUBSCRIBERS FOLLOWERS FANS FRIENDS (Any/All Audience (Any/All Audience (Any/All Audience (Any/All Audience no including unknown) including unknown) including unknown) unknown) CONTACTS (Any/All Audience no unknown)

SocialNet Productions SOCIAL Networks Reaching new audiences & Bringing LEADS to YOU ?? Are you focused on your business & too busy to learn about Social Media? ?? Do you have ;me to learn about Social Media technology? ?? Are you confused by all the diﬀerent Social Media Tools? ?? Do you understand why Social Media is so important? ?? Have you ﬁgured out how to use Social Media to market your business? Let us: 1)  Set up your Social Media Network Kris;n McCullough (408) 565-‐6555 2)  Create your markePng plan Fax (408) 540-‐7555 Kris;n@SocialNetProduc;ons.com 3)  Guide you into the world of Social Media www.SocialNetProduc;ons.com

The Why & How Of Social Media In English

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