Social Media Very Simple Overview What Is It How Did It Start What Does It Do

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  • This presentation gave me a tool to understand the way the world can become a single society
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  • Actually - this presentation just SAVED me - great stats and compilation of what happened when - needed for a presentation at the 25th annual Genetic Alliance Conference in Bethesda, MD, so THANKS!!!!!!!
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  • THIS PRESENTATION WAS BORING AND STUPID AND NEEDS TO BE DELETED BEFORE I REPORT THIS!!!!!!! I DONT UNDERSTAND NONE OF THIS AND IT IS NOT STATING WHY MEDIA CAME TO BE BUT WEBSITES THAT IS CREATED NOW!!!!!!!!!! I DIDNT LEARN ANYTHING AND THIS IS A WASTE!!!! DONT BE AN IDIOT BE SMART!!!!
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Social Media Very Simple Overview What Is It How Did It Start What Does It Do

  1. 1. Social
Media
 Why
did
it
start?
 What
is
the
purpose?

 What
is
it?

  2. 2. AGENDA Traditional Internet vs Social Media Social Media Background Types of Social Media
  3. 3. Traditional Internet vs Social Media
  4. 4. Tradi-onal
Internet
vs
Social
Media
 Traditional : 1 way communication of content Social Media : 2 way communication of content
  5. 5. Social Media Background
  6. 6. Social
Media
‐
Brings
Sociology
&
 Technology
concepts
together
 •  Prior
to
Social
Media
 –  Companies
provided
internet
content
 –  Dialog:
one
to
many
 –  Expensive
(IT
department
&
content
providers
eg
 markeCng
department)
 •  Social
Media
 –  Allows
the
user
to
create
internet
content
 –  Dialog:
many
to
many
 –  Enables
relaConship
building
 •  Personal,
Business,
PoliCcal
 – Inexpensive,
Accelerated,
&
Easily
Accessible


  7. 7. Social
Media
Sta-s-cs 
 •  1
out
of
6
people
(~1
billion
people)
will
use
Social
Media
by
2012
(3
years
 from
now)
 •  Facebook
 –  200M
users
(started
in
2004)
 –  2/3
of
users
are
out
of
college
 –  Fastest
growing
demographic
is
over
35
years
old
 –  30M
are
accessing
via
mobile
devices
 •  TwiBer
 –  
32M
users
(started
in
2006)
 –  Majority
are
over
35
years
old

 •  LinkedIn
 –  30M
users
(started
in
2003)
 •  YouTube
 –  100M
users
(started
in
2005)

  8. 8. When
&
Why
did
it
start?
 •  eBay
 –  1996:
Open
customer
feedback
forum
 –  Late
‘90s:
feedback
forum
develops
into
community
 forum
 •  The
longer
someone
is
on
a
site
(sCckiness),
the
 more
they
will
spend
 •  Community
allows
customer
sharing
of
ideas
 –  Increases
feedback
of
what
is
working
and
what
isn’t
 –  Good
for
eBay
&
eBay
sellers
 –  Educates
fellow
customers
on
products
/
services
 



Increases
interest
in
products/services
of
site


  9. 9. Types of Social Media
  10. 10. Types
of
Social
Media
 Communica-on 
 •  Blogs
–
Website
to
provide
content
(text,
diagrams,
pictures,
video)
to
others
and
 allow
others
to
comment
on
it
 What kind of fertilizer do I use My Gardening for my Azaleas Blog …. When it comes to fertilizing your garden there are many options you can choose…. •  Micro
Blog
–
Short
text
messages
 –  Twi]er

















Profile,
Friends
receiving
your
updates,
Friends
&
Businesses
 you
are
receiving
updates
from,
Short
texCng 

 •  Social
Networking

  11. 11. Blog
Tools 
 •  Create
Blogs
 •  Search
blogs
 – Wordpress.com
 – technoraC.com
 –  ***Free
 – LiveJournal.com
 – bloglines.com
 – OpenDiary.com
 – blogscope.com
 – TypePad.com

  12. 12. Social
Networking
Tools
 •  Social
Networking
‐
Online
CommuniCes
 –  MySpace













Profile,
Friends,
Pictures,
Music,
Videos,
TexCng
 –  Facebook












Profile,
Friends,
Pictures,
Music,
Videos,
TexCng

 –  LinkedIn













Career
Profile,
Friends
&
Colleagues,
Business
PresentaCons
 –  Plaxo














Profile,
Contact
database,
ConnecCon
to
Facebook
 –  Twi]er














Profile,
Friends
receiving
your
updates,
Friends
&
Businesses
you
 are
receiving
updates
from,
Short
texCng,
ConnecCon
to
Facebook
 •  Internet
Tools
existed
prior
to
Social
Media.

Social
Media
capabiliCes
were
added
and
 enhanced
to
make
these
tools
more
enCcing

  13. 13. Types
of
Social
Media
 Collabora-on
 •  CollaboraCon
–
MulCple
users
providing
 content
to
create
robust
useful
informaCon
 New discoveries What was Collaborative that MySpace thing Joey Encyclopedia mentioned? What was that Middle Eastern New Country they technologies were talking about?
  14. 14. Collabora-on
Tools
 •  Wiki
–
(pronounced
weekee;
Hawaiian
for
quick)
a
database
 for
creaCng,
browsing
and
searching
through
informaCon
 –  Wikipedia.com
‐
Open
encyclopedia
 •  Anyone
can
add
informaCon
 •  Vehicles
for
bringing
internet
content
to
public’s
a]enCon.

 The
more
Cmes
the
arCcle
is
read,
the
closer
to
the
top
of
the
 list
it
is
placed
(raCng
system)
 –  Digg.com
 –  Mixx.com
 •  Product
and
Business
Services
reviews
 –  EPinion.com
‐
Read
&
Write
reviews
of
products
 –  Yelp.com
‐
Read
&
Write
reviews
of
services
(Restaurants,
Accountants,
 etc)
by
town/region

  15. 15. Types
of
Social
Media
 Mul-media 
 •  Photo
Sharing
 •  Video
Sharing
 –  Add
pictures
to
share
 –  YouTube.com
 •  Public
for
anyone
on
the
 •  Add
your
own
 internet
 •  How
to
videos
 •  Private
by
invitaCon
via
email
 •  Movie
Previews
 –  Copy
or
Order
 •  Joke
&
Entertainment

 –  Common
Photo
Sharing
 •  Sports
&
News
 sites
 •  PresentaCons
Sharing
 •  Flickr.com
 –  Slideshare.com
 •  Photobucket.com
 •  Add
your
own
 •  SmugMug.com
 •  How
to
presentaCons
 •  Webshots.com

  16. 16. Ques-ons 


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