Presentation that I gave to a group of United Way grantees at their quarterly meeting. The presentation was designed to serve as an introduction into social media and how to be successful using
Presentation that I gave to a group of United Way grantees at their quarterly meeting. The presentation was designed to serve as an introduction into social media and how to be successful using Facebook and Twitter.
Average Facebook user (38) & Twitter (33) user. LinkedIn skews the highest out of all the networks with users having an average age of 40.
According to NTEN, Facebook is the most popular site for nonprofits and its use continues to grow.
Late in the day and later in the week are the times when content is most likely to be retweeted. Facebook activity (and sharing) happens most often on the weekends.
When editing your Facebook Page, make sure that Permissions allow for users to write on your wall, post pictures, etc. You may also want to set a default landing tab for new visitors (non-fans) if you have a custom tab of information that you are trying to promote. i.e. a campaign, volunteer activity, annual gala, etc.
Fill out the “Info” tab completely. Include your website URL and links to any other social networks that your organization may have. The “About” section on the left-hand side should contain a mission statement or something similar, that QUICKLY explains what your organization is all about. Avoid using jargon or industry-specific terms.
As soon as you start posting on Facebook, your audience will start to use Facebook as another way to interact with you. Similar to calling the front desk of your office, they will expect that a question on Facebook will receive a response in a timely manner.
Social Networking 101 Independence Quarterly Meeting July 29, 2011