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Our Usability Study Process

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If you’ve never requested a usability study bid before or you want to see how our process differs from others you have worked with in the past — this deck is for you. Here is the 5-step process June …

If you’ve never requested a usability study bid before or you want to see how our process differs from others you have worked with in the past — this deck is for you. Here is the 5-step process June UX uses to plan and conduct moderated usability studies.

Published in: Marketing

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Transcript

  • 1. Moderated Usability Tests user experience design & strategy Our 5-Step Process for Planning & Conducting
  • 2. June UX specializes in UX design & usability testing.
  • 3. We’ve conducted over 300 usability tests on paper, prototypes, websites & apps. On average, we uncover 113 issues per usability study.
  • 4. This is the 5-step process we use to plan & conduct moderated usability studies.
  • 5. step 1 Discovery
  • 6. First, we lay the groundwork.
  • 7. We learn about the objectives of your usability study…
  • 8. What you specifically want to learn.
  • 9. Who you want to test your site or software.
  • 10. We use this information to write a detailed usability test plan.
  • 11. step 2 Recruiting & Scheduling
  • 12. Next, we find the right people for your study.
  • 13. We believe the recruiting process makes or breaks the quality of a usability study.
  • 14. We use a rigorous approach to find participants who truly represent your users.
  • 15. And we weed out those who aren’t a good match.
  • 16. We find high-quality participants using a number of methods.
  • 17. • Your email database • Your website (via an intercept tool) • Your social media accounts • Research panel
  • 18. We also use many creative methods to recruit hard-to-find participants.
  • 19. step 3 Script Development
  • 20. Next, we set up the test in a way that ensures we collect good data.
  • 21. A comprehensive discussion guide ensures each session is conducted in a consistent manner.
  • 22. In a 60-minute session, a test participant might complete 2 to 7 tasks.
  • 23. Or, we might create tasks with the participant rather than give pre-defined tasks.
  • 24. step 4 Facilitation
  • 25. We can conduct a usability study anywhere…
  • 26. …at a formal research facility, a conference room at your office, or even the participant’s kitchen table.
  • 27. It’s showtime!
  • 28. As an observer, you will be able to watch and listen to the sessions in real-time.
  • 29. We use a detailed discussion guide to facilitate sessions, but a test can go in any direction.
  • 30. Some participants will only complete one task. Others will rush through with time to spare.
  • 31. We plan for that.
  • 32. Once a task is given to a participant, we try to remain mute.
  • 33. We find this gives us better, truer insights into the user flow & experience.
  • 34. After each task, we ask follow-up questions & explore trouble spots more deeply.
  • 35. At the end of each session, your team will have a chance to submit additional questions.
  • 36. In between test sessions, we lead recap sessions with you & your team.
  • 37. Recap sessions are critical to the success of a usability study. You will see things no one else sees.
  • 38. By the fifth test session, the biggest usability issues will be absolutely clear…
  • 39. But we recommend a minimum of 8-10 sessions to uncover the majority of usability issues.
  • 40. step 5 Analysis & Findings
  • 41. After the usability study, we analyze the findings & then present the major themes to you.
  • 42. We know presentation decks will be shared with teams who were not involved in the usability study.
  • 43. Our usability reports are designed to be immediately actionable & shareable.
  • 44. Learn more about our usability testing process, methodologies & most common usability findings at our blog.
  • 45. Happy users online equals a happy bottomline.
  • 46. Make happy users.
  • 47. Kristine Remer UX Consultant JuneUX.com 763-257-6296 @kristineremer

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