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Mobile future-sweden-10-nov-2011
 

Mobile future-sweden-10-nov-2011

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    Mobile future-sweden-10-nov-2011 Mobile future-sweden-10-nov-2011 Presentation Transcript

    • Action titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Music the past, now and the future Mobile Future 10.November 2011 Per Einar Dybvik the future of music by
    • Action title This is a story aboutSubject title• Click to edit Master text styles • how the music technology has been transformed for the past 100 – Second level years • Third level – Fourth level• how a mobile content company, Aspiro, selling ringtones has » Fifth level become a player in a global competitive music marketplace• how we believe the the technology will continue to transform and dramatically change the way we consume and explore music the future of music by
    • 1877 Phonograph: The start of recorded musicAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Thomas Edison the future of music by
    • 1907Action title Things are evolvingSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 1909 Tel-Musici launched in Wilmington, Delaware, USAction title The first “online” music streaming serviceSubject title ”System Back-end”• Click to edit Master text styles – Second level App” ”User • Third level – Fourth level » Fifth level Pricing: 3 Cents for each ordinary piece 7 Cents for grand opera The subscriber must guarantee $18 per year. the future of music by
    • 1930Action titleMusic becomes «portable» – 78 rpmSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 1963 Philips launches the first cassetteAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 1978 The start of digital musicAction titleSubject title Philips launches Compact Disc• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 1979 1979 Sony introduces the WalkmanAction titleSubject title - a first true mobile music experience• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 1984 Then Sony gives us the DiscmanAction titleSubject title - the first portable digital player• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 1998 ..then Rio gives us the MP3-playerAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 1998 Moving into the mobile phone businessAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level PS! Aspiro is born the future of music by
    • 1999 The mobile content business i being shapedAction title What they promised us ……Subject title and what we actually got …..• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level $.$ (.)(.) ).( ( | ) the future of music by
    • 2000 Mobile Music 1.0 - monophonic ringtonesAction titleSubject title• Click to edit Master text styles •– Second level in Finland and comes to Norway Jippi launched They sold over 100.000 ringtones the first • Third level month level – Fourth » Fifth level• Asprio (Schibsted Telecom) created their first ringtones inhouse – created by teenagers on simple keyboard the future of music by
    • 2000 2000 Mobile Music 1.0 Action title Subject title • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • 2003 Mobile Music 2.0 = Polyphonic ringetonesAction titleSubject title• Click to edit Master text styles • Nokia launches ”smarter” og cool phones – Second level – the Nokia 3510i • Third level – Fourth level• Aspiro continues to produce ringtones inhouse » Fifth level the future of music by
    • 20052005 Mobile Music 3.0 = MP3 ringetonesAction titleSubject title• Click to edit Master text styles• Ringtones becomes clips from – Second level «true» musictracks • Third level – Fourth level » Fifth level• The record labels enters the business and Aspiro sign their first agreements for delivery of music the future of music by
    • 20062007 Mobile Full Track MusicAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level• Aspiro launches their first mobile » Fifth level music download store with Telenor the future of music by
    • 20072008 Dual-download & MP3Action titleSubject title• Click to edit Master text styles – Second level• Aspiro launches their first • Third level downloadlevel – Fourth service for PC and » Fifth level mobile with Windows DRM !• Later record labels accepts DRM-free MP3s to be sold the future of music by
    • 20102010Action title WiMP is launchedSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • So whatAction title has happend for the past 100 years ?Subject title• Click to edit Master text stylesMusic• – Second level becomes physical and opens for mass-distribution (the vinyl) • Third level• becomes level – Fourth digital (CD)• becomes level » Fifth mobile (Walkman and Discman)• becomes disc-free (MP3-player)• gets online distribution (iTunes launched in 2001) – and we get illegal piracy (Napster, PirateBay, ++)• And finally we get the music streaming services – the Cloud-based Music the future of music by
    • Music streaming is the futureAction title It creates an optimal user experience – a fun one!Subject title• Click to edit Master text styles • Access to a library of ALL music in the world – ever recorded – Second level • Fixed-fee rental model - no need to own music music • Third level • Users explores new music in a totally different way – no need to – Fourth level » Fifth level decide to buy a track or album • Accessible from everywhere on all connected devices – PC, mobile, TV, home stereos,++ • Offline-mode – play music when not online • Sharing of music online gets a new dimension More people will play more music than ever before the future of music by
    • .. but are we creating a sustainable business modelAction titleSubject title • The digital music market has surpassed the physical market in• Click to edit Master text–styles by the growth in streaming Norway and Sweden driven services – Second level •• Artist and other rightholders are starting see large income from Third level – Fourth level streaming » Fifth level • Back-catalogue gets revitalized and artist can calculate to make money for years to come – not only from their new releases • Streaming fights piracy Scandinavia is driving this revolution - shows how to build services, adopt and monetize the future of music by
    • Action titleSubject title• Click to edit Master text styles – Second level Where do we go from here ? • Third level – Fourth level » Fifth level the future of music by
    • We have just seen the beginning of a revolution in connected music devicesAction titleSubject title• Click to edit Master text styles• –Everyone will carry a portable music player Second level The smartphone market is growing fast and will be the • Third level preferered music player – Fourth level » Fifth level• A new generation of home-stereos will rock the home All home Hi-Fi systems will be connected and provide Internet radio and streaming music services• All car-stereos will be connected Streaming services will be integrated into car stereos with online and offline mode Music will be accessed everywhere the future of music by
    • Mobile devices is key to successAction titleSubject title WiMP-supported mobiles/tables WiMP-supported Desktops• Click iPad • to edit Master text styles • PC • iPhone – Second level • Mac • •Third level Symbian • Linux •– Fourth level Meego • » Fifth level Phone 7 * Windows WiMP-supported stereos • Squeezebox • Sonos * WiMP-numbers Oct. 2011 among users having access to all devices – i.e. Premium version the future of music by
    • So far iOS is the dominant platform,Action title but other platforms are getting popularSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
    • Action titlewill become interactive and multimedia MusicSubject title• Click music meets the interactive screens, music will become anWhen to edit Master text stylesinteractive multimedia experience: – Second level • Third• Videos level – Fourth level• Multimedia content; images, interactive presentations,++ » Fifth level• Background info: bios, lyrics, etc• Sing-along, Karaoke features, games and quiz• Interaction between artist and their fans Artists will become multimedia artists the future of music by
    • Music will become incredible socialAction titleSubject title• Clicksimple sharing of playlists as seen today, we will see more of:From to edit Master text styles – Second level • Third level• Simultaneous music listening – one-to-one or in groups – Fourth level• Live » Fifth level concerts• Social Karaoke, Sing-along features, gaming and quiz• Interaction between artist and their fans• User generated remix, DJ functions New ways to share real-time moments the future of music by
    • more than a music player – it´s a media channelAction titleSubject title At WiMP we strive to create a totally new music experience• Click to edit Master text styles – Second level • Third level your music news • get all • – enjoylevel Fourth editorial content and reviews » Fifth level • get recommendations, tips and related music • get all the background information about the artist • get an interactive and social music experience Simply a place where you will stay to explore, experience and have fun with music the future of music by
    • Action titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level Thank you » Fifth level Contacts Per Einar Dybvik pere@wimp.no Check out wimpmusic.se the future of music by