Action titleSubject title• Click to edit Master text styles  – Second level    • Third level       – Fourth level         ...
Action title                         This is a story aboutSubject title• Click to edit Master text styles • how the music ...
1877            Phonograph: The start of recorded musicAction titleSubject title• Click to edit Master text styles  – Seco...
1907Action title                         Things are evolvingSubject title• Click to edit Master text styles  – Second leve...
1909       Tel-Musici launched in Wilmington, Delaware, USAction title The first “online” music streaming serviceSubject t...
1930Action titleMusic        becomes «portable» – 78 rpmSubject title• Click to edit Master text styles  – Second level   ...
1963                     Philips launches the first cassetteAction titleSubject title• Click to edit Master text styles  –...
1978                       The start of digital musicAction titleSubject title                         Philips launches Co...
1979 1979              Sony introduces the WalkmanAction titleSubject title              - a first true mobile music exper...
1984                     Then Sony gives us the DiscmanAction titleSubject title                         - the first porta...
1998                     ..then Rio gives us the MP3-playerAction titleSubject title• Click to edit Master text styles  – ...
1998                 Moving into the mobile phone businessAction titleSubject title• Click to edit Master text styles  – S...
1999           The mobile content business i being shapedAction title  What they promised us ……Subject title              ...
2000               Mobile Music 1.0 - monophonic ringtonesAction titleSubject title• Click to edit Master text styles •– S...
2000 2000                       Mobile Music 1.0 Action title Subject title • Click to edit Master text styles   – Second ...
2003            Mobile Music 2.0 = Polyphonic ringetonesAction titleSubject title• Click to edit Master text styles • Noki...
20052005                Mobile Music 3.0 = MP3 ringetonesAction titleSubject title• Click to edit Master text styles• Ring...
20062007                Mobile Full Track MusicAction titleSubject title• Click to edit Master text styles  – Second level...
20072008                    Dual-download & MP3Action titleSubject title• Click to edit Master text styles  – Second level...
20102010Action title                         WiMP is launchedSubject title• Click to edit Master text styles  – Second lev...
So whatAction title    has happend for the past 100 years ?Subject title• Click to edit Master text stylesMusic• – Second ...
Music streaming is the futureAction title           It creates an optimal user experience – a fun one!Subject title• Click...
.. but are we creating a sustainable business modelAction titleSubject title   • The digital music market has surpassed th...
Action titleSubject title• Click to edit Master text styles  – Second level                Where do we go from here ?    •...
We have just seen the beginning of a     revolution in connected music devicesAction titleSubject title• Click to edit Mas...
Mobile devices is key to successAction titleSubject title      WiMP-supported mobiles/tables                              ...
So far iOS is the dominant platform,Action title        but other platforms are getting popularSubject title• Click to edi...
Action titlewill become interactive and multimedia   MusicSubject title• Click music meets the interactive screens, music ...
Music will become incredible socialAction titleSubject title• Clicksimple sharing of playlists as seen today, we will see ...
more than a music player – it´s a media channelAction titleSubject title      At WiMP we strive to create a totally new mu...
Action titleSubject title• Click to edit Master text styles  – Second level    • Third level       – Fourth level         ...
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Mobile future-sweden-10-nov-2011

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Mobile future-sweden-10-nov-2011

  1. 1. Action titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Music the past, now and the future Mobile Future 10.November 2011 Per Einar Dybvik the future of music by
  2. 2. Action title This is a story aboutSubject title• Click to edit Master text styles • how the music technology has been transformed for the past 100 – Second level years • Third level – Fourth level• how a mobile content company, Aspiro, selling ringtones has » Fifth level become a player in a global competitive music marketplace• how we believe the the technology will continue to transform and dramatically change the way we consume and explore music the future of music by
  3. 3. 1877 Phonograph: The start of recorded musicAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Thomas Edison the future of music by
  4. 4. 1907Action title Things are evolvingSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  5. 5. 1909 Tel-Musici launched in Wilmington, Delaware, USAction title The first “online” music streaming serviceSubject title ”System Back-end”• Click to edit Master text styles – Second level App” ”User • Third level – Fourth level » Fifth level Pricing: 3 Cents for each ordinary piece 7 Cents for grand opera The subscriber must guarantee $18 per year. the future of music by
  6. 6. 1930Action titleMusic becomes «portable» – 78 rpmSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  7. 7. 1963 Philips launches the first cassetteAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  8. 8. 1978 The start of digital musicAction titleSubject title Philips launches Compact Disc• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  9. 9. 1979 1979 Sony introduces the WalkmanAction titleSubject title - a first true mobile music experience• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  10. 10. 1984 Then Sony gives us the DiscmanAction titleSubject title - the first portable digital player• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  11. 11. 1998 ..then Rio gives us the MP3-playerAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  12. 12. 1998 Moving into the mobile phone businessAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level PS! Aspiro is born the future of music by
  13. 13. 1999 The mobile content business i being shapedAction title What they promised us ……Subject title and what we actually got …..• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level $.$ (.)(.) ).( ( | ) the future of music by
  14. 14. 2000 Mobile Music 1.0 - monophonic ringtonesAction titleSubject title• Click to edit Master text styles •– Second level in Finland and comes to Norway Jippi launched They sold over 100.000 ringtones the first • Third level month level – Fourth » Fifth level• Asprio (Schibsted Telecom) created their first ringtones inhouse – created by teenagers on simple keyboard the future of music by
  15. 15. 2000 2000 Mobile Music 1.0 Action title Subject title • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  16. 16. 2003 Mobile Music 2.0 = Polyphonic ringetonesAction titleSubject title• Click to edit Master text styles • Nokia launches ”smarter” og cool phones – Second level – the Nokia 3510i • Third level – Fourth level• Aspiro continues to produce ringtones inhouse » Fifth level the future of music by
  17. 17. 20052005 Mobile Music 3.0 = MP3 ringetonesAction titleSubject title• Click to edit Master text styles• Ringtones becomes clips from – Second level «true» musictracks • Third level – Fourth level » Fifth level• The record labels enters the business and Aspiro sign their first agreements for delivery of music the future of music by
  18. 18. 20062007 Mobile Full Track MusicAction titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level• Aspiro launches their first mobile » Fifth level music download store with Telenor the future of music by
  19. 19. 20072008 Dual-download & MP3Action titleSubject title• Click to edit Master text styles – Second level• Aspiro launches their first • Third level downloadlevel – Fourth service for PC and » Fifth level mobile with Windows DRM !• Later record labels accepts DRM-free MP3s to be sold the future of music by
  20. 20. 20102010Action title WiMP is launchedSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  21. 21. So whatAction title has happend for the past 100 years ?Subject title• Click to edit Master text stylesMusic• – Second level becomes physical and opens for mass-distribution (the vinyl) • Third level• becomes level – Fourth digital (CD)• becomes level » Fifth mobile (Walkman and Discman)• becomes disc-free (MP3-player)• gets online distribution (iTunes launched in 2001) – and we get illegal piracy (Napster, PirateBay, ++)• And finally we get the music streaming services – the Cloud-based Music the future of music by
  22. 22. Music streaming is the futureAction title It creates an optimal user experience – a fun one!Subject title• Click to edit Master text styles • Access to a library of ALL music in the world – ever recorded – Second level • Fixed-fee rental model - no need to own music music • Third level • Users explores new music in a totally different way – no need to – Fourth level » Fifth level decide to buy a track or album • Accessible from everywhere on all connected devices – PC, mobile, TV, home stereos,++ • Offline-mode – play music when not online • Sharing of music online gets a new dimension More people will play more music than ever before the future of music by
  23. 23. .. but are we creating a sustainable business modelAction titleSubject title • The digital music market has surpassed the physical market in• Click to edit Master text–styles by the growth in streaming Norway and Sweden driven services – Second level •• Artist and other rightholders are starting see large income from Third level – Fourth level streaming » Fifth level • Back-catalogue gets revitalized and artist can calculate to make money for years to come – not only from their new releases • Streaming fights piracy Scandinavia is driving this revolution - shows how to build services, adopt and monetize the future of music by
  24. 24. Action titleSubject title• Click to edit Master text styles – Second level Where do we go from here ? • Third level – Fourth level » Fifth level the future of music by
  25. 25. We have just seen the beginning of a revolution in connected music devicesAction titleSubject title• Click to edit Master text styles• –Everyone will carry a portable music player Second level The smartphone market is growing fast and will be the • Third level preferered music player – Fourth level » Fifth level• A new generation of home-stereos will rock the home All home Hi-Fi systems will be connected and provide Internet radio and streaming music services• All car-stereos will be connected Streaming services will be integrated into car stereos with online and offline mode Music will be accessed everywhere the future of music by
  26. 26. Mobile devices is key to successAction titleSubject title WiMP-supported mobiles/tables WiMP-supported Desktops• Click iPad • to edit Master text styles • PC • iPhone – Second level • Mac • •Third level Symbian • Linux •– Fourth level Meego • » Fifth level Phone 7 * Windows WiMP-supported stereos • Squeezebox • Sonos * WiMP-numbers Oct. 2011 among users having access to all devices – i.e. Premium version the future of music by
  27. 27. So far iOS is the dominant platform,Action title but other platforms are getting popularSubject title• Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level the future of music by
  28. 28. Action titlewill become interactive and multimedia MusicSubject title• Click music meets the interactive screens, music will become anWhen to edit Master text stylesinteractive multimedia experience: – Second level • Third• Videos level – Fourth level• Multimedia content; images, interactive presentations,++ » Fifth level• Background info: bios, lyrics, etc• Sing-along, Karaoke features, games and quiz• Interaction between artist and their fans Artists will become multimedia artists the future of music by
  29. 29. Music will become incredible socialAction titleSubject title• Clicksimple sharing of playlists as seen today, we will see more of:From to edit Master text styles – Second level • Third level• Simultaneous music listening – one-to-one or in groups – Fourth level• Live » Fifth level concerts• Social Karaoke, Sing-along features, gaming and quiz• Interaction between artist and their fans• User generated remix, DJ functions New ways to share real-time moments the future of music by
  30. 30. more than a music player – it´s a media channelAction titleSubject title At WiMP we strive to create a totally new music experience• Click to edit Master text styles – Second level • Third level your music news • get all • – enjoylevel Fourth editorial content and reviews » Fifth level • get recommendations, tips and related music • get all the background information about the artist • get an interactive and social music experience Simply a place where you will stay to explore, experience and have fun with music the future of music by
  31. 31. Action titleSubject title• Click to edit Master text styles – Second level • Third level – Fourth level Thank you » Fifth level Contacts Per Einar Dybvik pere@wimp.no Check out wimpmusic.se the future of music by
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