THE USE OF
by:
• Social Media plays a major role in generating Leads, increasing
the Interest and Creating Trust in the brand through rec...
• 92% of the customers trust family and friends and 47% trust
advertisement on TV.
• Social Media helps getting recommenda...
Why would you use ?
People interact with FB much more than other social networks
likes a brand because they
58%are already a customer
Most interact with brands just
by reading the posts and newsfeeds
are…
What drives people to ?
People click the most on..
Companies use for
• Enter into dialogue with customers
• Answer specific questions of users of their product
• Improve the...
From Buyer to Brand Ambassador
Before you start with
• Make a decision about your Social Media strategy
• Know your customer by developing a buyer person...
CONTENT is king,
but in a good mixture
What do you need on your page?
Edgerank determines who will see your message, dependent
on likes, comments and shares. So ...
So this how
Beefy will
look like
after using
Social Media….
Key Performance Indicators
KPI’s can be put on:
• Number of Likes
• IPM ( interaction per 1000 fans)
• Number of reactions...
CARE
Starting with Social Media means also web care because:
• Consumers are getting more critical and they want an immedi...
is IMPORTANT
A small group of product users could affect a large group of potential users.
CARE
Otherwise THIS can be happen
Do’s
• Use pictures with enough resolution ( 650x 650 pixels)
• Shorten your text for a more effective message
• Create a ...
• Be up to date with fresh timely content
• Post should be written in the first person using a conversational tone
• Human...
• Don’t make the mistake of “selling” to them
• Don’t use logo’s in the pictures
• 80% of the content should be informativ...
Which content to use (1)
• Quotes; people like quotes of the brand
• Bold statements, where fans can discuss amongst thems...
• Ask your fans to like you on your default landing page
• Post 3 images to a gallery in sequences for a simple trick
• Pe...
It can also used as a nice BROCHURE
Use of VIDEOS
• and video’s are 4 times as much shared as
other video’s ( good integration with and )
• video’s are shorte...
How to engage
• Invite all your friends, existing customers and companies
• Share your FB site
• Offline promotion of the ...
Value proposition through the
Golden Circle Model
What: Products, Services, Tactics
And Results
How:
Positioning, Strategy...
Why ?
Expert role:
Instead of showing how good
you are, show them your
experience. This is good for
trust and authority. (...
SEO:
Google loves content. The
more content the higher
the ranking
Site traffic:
Good content is good for
traffic to the w...
CREATORS
18%
• Publish a blog
• Publish your
own Web
pages
• Upload video
you created
• Upload
audio/music/y
ou created
• ...
ButtonsInformation
Personal
Indentity
Integration &
Social
Interaction
Entertainment
Empowerment
Reward
Buttons of Activat...
SocialMedia
SocialMedia
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SocialMedia

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SocialMedia

  1. 1. THE USE OF by:
  2. 2. • Social Media plays a major role in generating Leads, increasing the Interest and Creating Trust in the brand through recommendations. • Social Media is the perfect channel to stimulate recommendations. • Social Media is used through consumers to find relevant product information and recommendation of others. • Social Media helps to keep the fans updated with news, product launches and the ideas of other fans. Why ?
  3. 3. • 92% of the customers trust family and friends and 47% trust advertisement on TV. • Social Media helps getting recommendations. • Customer generated content is dominating the web. • Facebook posts are little touch points that can make all the difference in staying top-of-mind with prospects. is Good For Engaging
  4. 4. Why would you use ? People interact with FB much more than other social networks
  5. 5. likes a brand because they 58%are already a customer
  6. 6. Most interact with brands just by reading the posts and newsfeeds
  7. 7. are…
  8. 8. What drives people to ?
  9. 9. People click the most on..
  10. 10. Companies use for • Enter into dialogue with customers • Answer specific questions of users of their product • Improve their brand awareness • To create brand ambassadors • To show their expertise ( Thought Leadership)
  11. 11. From Buyer to Brand Ambassador
  12. 12. Before you start with • Make a decision about your Social Media strategy • Know your customer by developing a buyer persona ( visualisation of your customer) • A consumer needs interesting content to stays involved in the page • Prepare 30 messages ( relevant content, funny video’s/ pictures, product information etc.) • Study website analytics ( which keywords are searched, which information is preferred) • Think big, start small
  13. 13. CONTENT is king, but in a good mixture
  14. 14. What do you need on your page? Edgerank determines who will see your message, dependent on likes, comments and shares. So you need: • Inspiring content • Relevant content • Video’s with brief and punchy messages and product tutorials or funny/ emotional content (videos are relevant for a higher commitment and higher ranking) • Pictures of products, events, experience, product actions and with funny/cute pets. (Pictures are higher rated as content. 20% of all the content needs to be a picture) • Relevant links to informative web pages
  15. 15. So this how Beefy will look like after using Social Media….
  16. 16. Key Performance Indicators KPI’s can be put on: • Number of Likes • IPM ( interaction per 1000 fans) • Number of reactions on a post • Number of shares of a post It is all about the engagement with the fans!
  17. 17. CARE Starting with Social Media means also web care because: • Consumers are getting more critical and they want an immediate answer on their questions. • 70% of the customers, who write an negative post on FB expect a reaction. Only 38% of the companies respond. • After a quick and effective reaction, consumers tend to recommend this company later on. • Surprise the consumer by your reaction and do it personally
  18. 18. is IMPORTANT A small group of product users could affect a large group of potential users. CARE
  19. 19. Otherwise THIS can be happen
  20. 20. Do’s • Use pictures with enough resolution ( 650x 650 pixels) • Shorten your text for a more effective message • Create a holistic experience that matches the brand • What really matters is having a social presence, showing your personality • Integrate FB with • Focus on your most active fan’s ( only 1- 10% of your fan’s) • Show the world that you are around with Facebook advertisements • Give marketing campaigns such personality that your prospects want to share it with their friends. • Entertain them. Delight them
  21. 21. • Be up to date with fresh timely content • Post should be written in the first person using a conversational tone • Humanize your business • Connect with customers to foster a two way dialogue • Direct conversations with customers will cascade with their network • Enable the crowds help with questions you have • Foster the worth of mouth through FB, promoting advocacy is an essential strategy • Get them to sign up for a Webinar by offering valuable content about the industry All the information must be in line with your value proposition. Do’s
  22. 22. • Don’t make the mistake of “selling” to them • Don’t use logo’s in the pictures • 80% of the content should be informative and entertaining and only 20% should be about the brand or products. Don’ts
  23. 23. Which content to use (1) • Quotes; people like quotes of the brand • Bold statements, where fans can discuss amongst themselves whether or not they agree • Use it as a market research tool. “this versus that”. Quick way to poll the fans on their preferences • A “fill in the blanks post” requires less effort but a big uptakefrom the easily distracted FB user • Use a “friend tagger”, show them a picture where they can tag their friends ( Which dog looks like your friend?) • Award a “featured friend”, an easy way to showcase your advocates and encourage others to be more involved
  24. 24. • Ask your fans to like you on your default landing page • Post 3 images to a gallery in sequences for a simple trick • People have connected because they liked the brand, so you can be “ product proud” but only in a creative way and with contextual relevance to peoples life. • Social goes about quality and not quantity, so appeal to your core fan base • Don’t repeat your successful posts • FB is an excellent home for free giveaways or consumer promotions Which content to use (1)
  25. 25. It can also used as a nice BROCHURE
  26. 26. Use of VIDEOS • and video’s are 4 times as much shared as other video’s ( good integration with and ) • video’s are shorter than and get a higher attention rate • and video’s are easy to look with 3G internet • People don’t expect fancy video’s from a 6-15 sec. movie • Post nice video bytes of events, fairs, user conferences, product usage and the making off.
  27. 27. How to engage • Invite all your friends, existing customers and companies • Share your FB site • Offline promotion of the site through posters, advertisements etc • Create a like box on your website • Integrate your FB link in your emails and newsletters • Start a FB campaign • Create good content • Engage consumers with content, prices, to show affection with the brand and latest news • Share your FB page with interesting FB groups • Advertise on FB • Use FB app’s
  28. 28. Value proposition through the Golden Circle Model What: Products, Services, Tactics And Results How: Positioning, Strategy, Process, Orga nisation Why: Mission, Vision, StrategyStart with the WHY! : “Give people the power to share and make the world more open and connected.” : “Organize the world’s information and make it universally accessible and useful.”
  29. 29. Why ? Expert role: Instead of showing how good you are, show them your experience. This is good for trust and authority. ( Thought leadership) Advertising is old fashioned. 14% of the people trust advertisements. So we have to think about other ways to get a connection with our prospects and clients 360 degrees: We want to influence more target groups on different levels To be different
  30. 30. SEO: Google loves content. The more content the higher the ranking Site traffic: Good content is good for traffic to the website. This is the cheapest web traffic Conversion Sales tool: Content is an easy bridge for sales to their clients Sharing: Content is easy to share and with great coverage as a result. Why ?
  31. 31. CREATORS 18% • Publish a blog • Publish your own Web pages • Upload video you created • Upload audio/music/y ou created • Write articles or stories and post them CRITICS 25% • Post ratings/review s of products or services • Comment on someone else’s blog • Contribute to online forums • Contribute to/edit articles in a wiki COLLECTORS 12% • Use RSS feeds • Vote for Web sites online • Add “tags” to Web pages or photos JOINERS 25% • Maintain profile on a social networking site • Visit social networking sites SPECTATORS 48% • Reads blogs • Listen to podcasts • Watch video from other users • Read online forums • Read customer ratings/reviews • Reads tweets INACTIVES 44% • None of the above Who joins ?
  32. 32. ButtonsInformation Personal Indentity Integration & Social Interaction Entertainment Empowerment Reward Buttons of Activation

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