V49 ch7 questions kristine flores

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V49 ch7 questions kristine flores

  1. 1. TOP 10 Learning Questions for Analyzing Business Markets Chapter 7 Kristine Bacsal-Flores 20 May 2010
  2. 2. 1. _______ consists of organizations that acquire goods and services that are sold, rented or supplied to others <ul><li>Consumer market </li></ul><ul><li>Business market </li></ul><ul><li>Black market </li></ul><ul><li>Liberal market </li></ul><ul><li>Financial market </li></ul>
  3. 3. 2. A form of cheating relative to a contract is ________ <ul><li>Contractual transaction </li></ul><ul><li>Symbiosis </li></ul><ul><li>Parasitism </li></ul><ul><li>Opportunism </li></ul><ul><li>Collaboration </li></ul>
  4. 4. 3. Characteristics of business markets except: <ul><li>Fewer, larger buyers </li></ul><ul><li>Close supplier-customer relationships </li></ul><ul><li>Few sales calls </li></ul><ul><li>Many buying influences </li></ul><ul><li>Geographically concentrated buyers </li></ul>
  5. 5. 4. Participants in the buying center except: <ul><li>Initiator </li></ul><ul><li>Gatekeeper </li></ul><ul><li>Arbiter </li></ul><ul><li>Buyer </li></ul><ul><li>User </li></ul>
  6. 6. 5. Which of the following is true? <ul><li>Institutions and hospitals are types of consumer markets. </li></ul><ul><li>Each participant in the buying center plays only one, unique role. </li></ul><ul><li>Receptionists and secretaries may play the role of gatekeepers in a buying center. </li></ul><ul><li>Business marketers must disperse efforts to reach more customers. </li></ul><ul><li>There are 7 stages in the buying process. </li></ul>
  7. 7. 6. False regarding b uying situations <ul><li>New task buying requires the least analysis prior to making a final decision. </li></ul><ul><li>The buyer reorders on a routine basis in straight rebuy. </li></ul><ul><li>The buyer wants to modify product specifications in modified rebuy. </li></ul><ul><li>Automatic reordering occurs in straight rebuy. </li></ul><ul><li>A purchaser buys a product or service for the first time in new task buying. </li></ul>
  8. 8. 7. Reordering hospital supplies from a preapproved list of suppliers an example of <ul><li>New task buying </li></ul><ul><li>Modified rebuy </li></ul><ul><li>Straight rebuy </li></ul><ul><li>Consumer buying </li></ul><ul><li>Renewed buying </li></ul>
  9. 9. 8. Mercury Drug is able to dictate prices on its suppliers. This is an example of: <ul><li>Basic relationship </li></ul><ul><li>Collaborative relationship </li></ul><ul><li>Cooperative relationshiop </li></ul><ul><li>Bare bones relationship </li></ul><ul><li>Customer is king relationship </li></ul>
  10. 10. 9. Eye center CEO notes numerous diabetic consults but the center has no equipment for diagnosing/ treating diabetic eye disease. He would like to address this. This step is: <ul><li>General need description </li></ul><ul><li>Product specification </li></ul><ul><li>Supplier search </li></ul><ul><li>Order routine specification </li></ul><ul><li>Performance review </li></ul>
  11. 11. 10. An example of an activity associated with straight rebuy <ul><li>Placing an order for depleted pharmacy stocks from previous supplier </li></ul><ul><li>Requesting for product specifications and quotation for a new machine the hospital does not have </li></ul><ul><li>Requesting for product specifications of upgrades of an existing hospital MRI </li></ul><ul><li>Renegotiating terms and conditions of a supplier contract </li></ul><ul><li>Buying a nearby lot for hospital expansion </li></ul>
  12. 12. TOP 10 Learning Questions for Analyzing Business Markets Chapter 7 Kristine Bacsal-Flores 20 May 2010
  13. 13. 1. _______ consists of organizations that acquire goods and services that are sold, rented or supplied to others <ul><li>Consumer market </li></ul><ul><li>Business market </li></ul><ul><li>Black market </li></ul><ul><li>Liberal market </li></ul><ul><li>Financial market </li></ul>
  14. 14. 2. A form of cheating relative to a contract is ________ <ul><li>Contractual transaction </li></ul><ul><li>Symbiosis </li></ul><ul><li>Parasitism </li></ul><ul><li>Opportunism </li></ul><ul><li>Collaboration </li></ul>
  15. 15. 3. Characteristics of business markets except: <ul><li>Fewer, larger buyers </li></ul><ul><li>Close supplier-customer relationships </li></ul><ul><li>Few sales calls </li></ul><ul><li>Many buying influences </li></ul><ul><li>Geographically concentrated buyers </li></ul>
  16. 16. 4. Participants in the buying center except: <ul><li>Initiator </li></ul><ul><li>Gatekeeper </li></ul><ul><li>Arbiter </li></ul><ul><li>Buyer </li></ul><ul><li>User </li></ul>
  17. 17. 5. Which of the following is true? <ul><li>Institutions and hospitals are types of consumer markets. </li></ul><ul><li>Each participant in the buying center plays only one, unique role. </li></ul><ul><li>Receptionists and secretaries may play the role of gatekeepers in a buying center. </li></ul><ul><li>Business marketers must disperse efforts to reach more customers. </li></ul><ul><li>There are 7 stages in the buying process. </li></ul>
  18. 18. 6. False regarding b uying situations <ul><li>New task buying requires the least analysis prior to making a final decision. </li></ul><ul><li>The buyer reorders on a routine basis in straight rebuy. </li></ul><ul><li>The buyer wants to modify product specifications in modified rebuy. </li></ul><ul><li>Automatic reordering occurs in straight rebuy. </li></ul><ul><li>A purchaser buys a product or service for the first time in new task buying. </li></ul>
  19. 19. 7. Reordering hospital supplies from a preapproved list of suppliers an example of <ul><li>New task buying </li></ul><ul><li>Modified rebuy </li></ul><ul><li>Straight rebuy </li></ul><ul><li>Consumer buying </li></ul><ul><li>Renewed buying </li></ul>
  20. 20. 8. Mercury Drug is able to dictate prices on its suppliers. This is an example of: <ul><li>Basic relationship </li></ul><ul><li>Collaborative relationship </li></ul><ul><li>Cooperative relationshiop </li></ul><ul><li>Bare bones relationship </li></ul><ul><li>Customer is king relationship </li></ul>
  21. 21. 9. Eye center CEO notes numerous diabetic consults but the center has no equipment for diagnosing/ treating diabetic eye disease. He would like to address this. This step is: <ul><li>General need description </li></ul><ul><li>Product specification </li></ul><ul><li>Supplier search </li></ul><ul><li>Order routine specification </li></ul><ul><li>Performance review </li></ul>
  22. 22. 10. An example of an activity associated with straight rebuy <ul><li>Placing an order for depleted pharmacy stocks from previous supplier </li></ul><ul><li>Requesting for product specifications and quotation for a new machine the hospital does not have </li></ul><ul><li>Requesting for product specifications of upgrades of an existing hospital MRI </li></ul><ul><li>Renegotiating terms and conditions of a supplier contract </li></ul><ul><li>Buying a nearby lot for hospital expansion </li></ul>

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