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V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
V49 ch7 questions kristine flores
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V49 ch7 questions kristine flores

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  • 1. TOP 10 Learning Questions for Analyzing Business Markets Chapter 7 Kristine Bacsal-Flores 20 May 2010
  • 2. 1. _______ consists of organizations that acquire goods and services that are sold, rented or supplied to others <ul><li>Consumer market </li></ul><ul><li>Business market </li></ul><ul><li>Black market </li></ul><ul><li>Liberal market </li></ul><ul><li>Financial market </li></ul>
  • 3. 2. A form of cheating relative to a contract is ________ <ul><li>Contractual transaction </li></ul><ul><li>Symbiosis </li></ul><ul><li>Parasitism </li></ul><ul><li>Opportunism </li></ul><ul><li>Collaboration </li></ul>
  • 4. 3. Characteristics of business markets except: <ul><li>Fewer, larger buyers </li></ul><ul><li>Close supplier-customer relationships </li></ul><ul><li>Few sales calls </li></ul><ul><li>Many buying influences </li></ul><ul><li>Geographically concentrated buyers </li></ul>
  • 5. 4. Participants in the buying center except: <ul><li>Initiator </li></ul><ul><li>Gatekeeper </li></ul><ul><li>Arbiter </li></ul><ul><li>Buyer </li></ul><ul><li>User </li></ul>
  • 6. 5. Which of the following is true? <ul><li>Institutions and hospitals are types of consumer markets. </li></ul><ul><li>Each participant in the buying center plays only one, unique role. </li></ul><ul><li>Receptionists and secretaries may play the role of gatekeepers in a buying center. </li></ul><ul><li>Business marketers must disperse efforts to reach more customers. </li></ul><ul><li>There are 7 stages in the buying process. </li></ul>
  • 7. 6. False regarding b uying situations <ul><li>New task buying requires the least analysis prior to making a final decision. </li></ul><ul><li>The buyer reorders on a routine basis in straight rebuy. </li></ul><ul><li>The buyer wants to modify product specifications in modified rebuy. </li></ul><ul><li>Automatic reordering occurs in straight rebuy. </li></ul><ul><li>A purchaser buys a product or service for the first time in new task buying. </li></ul>
  • 8. 7. Reordering hospital supplies from a preapproved list of suppliers an example of <ul><li>New task buying </li></ul><ul><li>Modified rebuy </li></ul><ul><li>Straight rebuy </li></ul><ul><li>Consumer buying </li></ul><ul><li>Renewed buying </li></ul>
  • 9. 8. Mercury Drug is able to dictate prices on its suppliers. This is an example of: <ul><li>Basic relationship </li></ul><ul><li>Collaborative relationship </li></ul><ul><li>Cooperative relationshiop </li></ul><ul><li>Bare bones relationship </li></ul><ul><li>Customer is king relationship </li></ul>
  • 10. 9. Eye center CEO notes numerous diabetic consults but the center has no equipment for diagnosing/ treating diabetic eye disease. He would like to address this. This step is: <ul><li>General need description </li></ul><ul><li>Product specification </li></ul><ul><li>Supplier search </li></ul><ul><li>Order routine specification </li></ul><ul><li>Performance review </li></ul>
  • 11. 10. An example of an activity associated with straight rebuy <ul><li>Placing an order for depleted pharmacy stocks from previous supplier </li></ul><ul><li>Requesting for product specifications and quotation for a new machine the hospital does not have </li></ul><ul><li>Requesting for product specifications of upgrades of an existing hospital MRI </li></ul><ul><li>Renegotiating terms and conditions of a supplier contract </li></ul><ul><li>Buying a nearby lot for hospital expansion </li></ul>
  • 12. TOP 10 Learning Questions for Analyzing Business Markets Chapter 7 Kristine Bacsal-Flores 20 May 2010
  • 13. 1. _______ consists of organizations that acquire goods and services that are sold, rented or supplied to others <ul><li>Consumer market </li></ul><ul><li>Business market </li></ul><ul><li>Black market </li></ul><ul><li>Liberal market </li></ul><ul><li>Financial market </li></ul>
  • 14. 2. A form of cheating relative to a contract is ________ <ul><li>Contractual transaction </li></ul><ul><li>Symbiosis </li></ul><ul><li>Parasitism </li></ul><ul><li>Opportunism </li></ul><ul><li>Collaboration </li></ul>
  • 15. 3. Characteristics of business markets except: <ul><li>Fewer, larger buyers </li></ul><ul><li>Close supplier-customer relationships </li></ul><ul><li>Few sales calls </li></ul><ul><li>Many buying influences </li></ul><ul><li>Geographically concentrated buyers </li></ul>
  • 16. 4. Participants in the buying center except: <ul><li>Initiator </li></ul><ul><li>Gatekeeper </li></ul><ul><li>Arbiter </li></ul><ul><li>Buyer </li></ul><ul><li>User </li></ul>
  • 17. 5. Which of the following is true? <ul><li>Institutions and hospitals are types of consumer markets. </li></ul><ul><li>Each participant in the buying center plays only one, unique role. </li></ul><ul><li>Receptionists and secretaries may play the role of gatekeepers in a buying center. </li></ul><ul><li>Business marketers must disperse efforts to reach more customers. </li></ul><ul><li>There are 7 stages in the buying process. </li></ul>
  • 18. 6. False regarding b uying situations <ul><li>New task buying requires the least analysis prior to making a final decision. </li></ul><ul><li>The buyer reorders on a routine basis in straight rebuy. </li></ul><ul><li>The buyer wants to modify product specifications in modified rebuy. </li></ul><ul><li>Automatic reordering occurs in straight rebuy. </li></ul><ul><li>A purchaser buys a product or service for the first time in new task buying. </li></ul>
  • 19. 7. Reordering hospital supplies from a preapproved list of suppliers an example of <ul><li>New task buying </li></ul><ul><li>Modified rebuy </li></ul><ul><li>Straight rebuy </li></ul><ul><li>Consumer buying </li></ul><ul><li>Renewed buying </li></ul>
  • 20. 8. Mercury Drug is able to dictate prices on its suppliers. This is an example of: <ul><li>Basic relationship </li></ul><ul><li>Collaborative relationship </li></ul><ul><li>Cooperative relationshiop </li></ul><ul><li>Bare bones relationship </li></ul><ul><li>Customer is king relationship </li></ul>
  • 21. 9. Eye center CEO notes numerous diabetic consults but the center has no equipment for diagnosing/ treating diabetic eye disease. He would like to address this. This step is: <ul><li>General need description </li></ul><ul><li>Product specification </li></ul><ul><li>Supplier search </li></ul><ul><li>Order routine specification </li></ul><ul><li>Performance review </li></ul>
  • 22. 10. An example of an activity associated with straight rebuy <ul><li>Placing an order for depleted pharmacy stocks from previous supplier </li></ul><ul><li>Requesting for product specifications and quotation for a new machine the hospital does not have </li></ul><ul><li>Requesting for product specifications of upgrades of an existing hospital MRI </li></ul><ul><li>Renegotiating terms and conditions of a supplier contract </li></ul><ul><li>Buying a nearby lot for hospital expansion </li></ul>

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