Setai Fifth Avenue Presentation (2)

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Setai Fifth Avenue Presentation (2)

  1. 1. ™
  2. 2. OWNER/DEVELOPERINFORMATION• Built by Bizzi & Partners Development, LLC.• Founded by Davide Bizzi, who has been successfully developing real estate properties worldwide since the1990s, Bizzi & Partners has offices in Milan (Italy), Lugano (Switzerland), Tallin (Estonia) and Sao Paulo (Brazil), and opened its New York office in October 2009.HOTEL MANAGEMENTINFORMATION• Managed by Capella Hotels and Resorts• Serves today’s top-tier discerning travelers• Setai Fifth Avenue guests will enjoy all the signatures of Capella Hotels and Resorts Capella Hotels and Resorts was founded by legendary hotelier Horst• Schulze.
  3. 3. ARCHITECTINFORMATION• Designed by Gwathmey Siegel & Associates• Represents the last great New York City collaboration of• Charles Gwathmey and Robert Siegel• Other significant New York projects by the architectural firm • The renovation of the Guggenheim Museum • Astor Place • The Soho MewsINTERIORS DESIGNINFORMATION• Designed by DAS Concepts, Inc., led by principal Francisco Jove• Award-winning record that spans three decades, with projects completed throughout Asia, the South Pacific, Europe and North America
  4. 4. CAPELLA HOTELSAND RESORTS ANDTHE SETAI• The Setai Fifth Avenue is a Setai-branded hotel that will be managed by Capella Hotels and Resorts with the impeccable high standards in luxury service that Capella provides to the world’s most discerning guests and travelers.• The Setai Group has been a pioneer in the development of mixed use projects that combine residences and a hotel.
  5. 5. SIGNATURECAPELLA HOTELSAND RESORTSOFFERINGS• Unparalleled hotel experience and guest service• We will do anything for our guests that is moral, ethical and legal• Genuine hospitality• Services of a Personal Assistant• Complimentary WiFi• Complimentary Refreshment Center• Absence of a fixed check-in and check-out time• Intimately sized property allows for personalized service that is customized to our guests’ individual tastes• Personal Assistants contact every guest prior to arrival to ensure comfort upon arrival• Connections with the local culture that allow our guests to navigate the City like native New Yorkers
  6. 6. THE SETAI FIFTHAVENUE AND OTHERSETAI-BRANDEDPROPERTIES• The Setai Fifth Avenue will blend the contemporary elegance associated with the Setai name with a style and sensibility unique to its New York setting• From the intimate scale of its lobby to its impressive collection of artworks by emerging and established American and European artists.
  7. 7. THE HOTEL’SOPENING• November 1, 2010• Currently ahead of schedule••
  8. 8. THE SETAI FIFTHAVENUE’S LOCATION• 400 Fifth Avenue, between 36th and 37th Streets• Two blocks north of the Empire State Building• Stone’s throw to the Morgan Library, the New York Public Library,• Bryant Park, Madison Square Garden and the Javits Center In the heart of the city’s fashion, publishing and theater districtsTHE COMPETITION The Setai Fifth Avenue will compete with the city’s top luxury five-star hotels.
  9. 9. THE TOWER• The hotel will encompass floors 1-27• First Floor: The hotel lobby and a bar, lobby entrance located on 5th Avenue• Second Floor: Devoted to Ai Fiori Signature Restaurant and Bar• Third Floor: Meeting Space and fitness center.• Fourth Floor: The Auriga Spa and Julien Farel Salon• Floors 5-27: The hotel’s 157 guest rooms and suites and 57 Apartment Suites, including 3 penthouse apartments on floors 25-27• Floors 28-60: 195 residential condominiums
  10. 10. PREMIUM BRANDS INTHE GUEST ROOMS• Duxiana Beds • Zuma Deep-Soaking Bathtubs • Lorenzo Villoresi Firenze for Botega• Pratesi Linens • Toto WCs Bath Amenities• Grohe Bath Fixtures • Miele Kitchen Appliances • Majestic TV MirrorTERRACES IN THEGUEST ROOMS• Six guest rooms have private terraces (3 on the 5th floor and 3 on the 11th floor)• Sized at approximately 15’ x 20’• The 11th floor terraces offer incredible views of the Empire State Building
  11. 11. THE SUITES54 Apartment Suites that have: • A Separate Bedroom • Living Room • Fully Furnished Kitchen • Complimentary pressing upon arrival3 Penthouse Apartment Suites: • Finished in rosewood and white marble • Feature two bedrooms • Ability to connect up to two adjoining suites for a total of four bedrooms, three living rooms and 4.5 bathrooms. • Array of complimentary amentity offerings such as as 3-course tasting menu by Chef Michael White
  12. 12. THE DININGOPTIONS• Ai Fiori Signature Restaurant and Bar, led by world-renowned Chef Michael White, will compete with New York City’s finest restaurants• Seating for 180, plus a private dining room with a flexible configuration to accommodate groups• Bar on Fifth, located on the corner of 36th and Fifth Avenue at street level, serves light fare and tappas• In-room dining will be available 24 hours
  13. 13. THE AURIGA SPA• 11,500 square feet Auriga Spa• Encompasses the entire fourth floor of the Setai Fifth Avenue• 11 private treatment rooms, co-ed wet thermal areas and relaxation areas, allowing couples to relax together before and after treatments.• The aquatic area will include two experiential showers, a vitality pool, sauna, steam, an ice cave and a social hamam.• Spa products provided by London-based Organic Pharmacy• The spa will also feature a Julien Farel salonACCESSIBILITY• The spa, salon and fitness center will be open to hotel guests, Setai Fifth Avenue residents and local residents.
  14. 14. MEETINGSPACE AT THESETAI FIFTHAVENUE• High-level executive gatherings and social events• Located on the third floor, a total of 2,799 square feet• Fifth Avenue Salon measures 2,394 sq. ft. and is divisible into three separate rooms• A separate boardroom accommodates 14 people at 405 sq. ft.
  15. 15. THE SETAI FIFTH AVENUEMEETING SPACE SALON A SALON B SALON C
  16. 16.
  17. 17. ROOM CATEGORIESAT THE SETAI FIFTHAVENUE• 157 guestrooms and suites: • 16 Standard Rooms (400 sq. ft.) • 51 Superior Rooms (450 sq. ft.) • 16 Deluxe Rooms (485 sq. ft.) • 3 Deluxe Terrace Rooms (575 sq. ft.) • 18 Premier Rooms (700-850 sq. ft.) • 6 Premier Avenue Rooms (760 sq. ft.) • 34 Studio Suites (825 sq. ft.) • 3 Studio Terrace Suites (800 sq. ft.)• 54 apartment suites with full kitchens: • 14 Deluxe Apartment Suites (925 sq. ft.) • 40 Avenue Apartment Suites (1,100 sq. ft.)• 3 penthouse apartments: • Average square footage of 1,905 • Combinable for a 4,000 sq ft. space• 58% of our room inventory is over 700 square feet
  18. 18. THE NEIGHBORHOODNearby AttractionsEmpire State Building - 350 5th Avenue at 34th StreetBryant Park - 6th Avenue, between 41st and 42nd StreetsMorgan Library - 225 Madison Avenue @ 37th StreetThe Whitney Museum - 120 Park Ave. at 42nd StreetTimes Square - Broadway between 42nd and 43rd StreetsNew York Public Library - 5th Avenue at 42nd StreetThe Javits Center - 12th Avenue at 36th StreetMadison Square Garden - 7th Avenue at 34th StreetNearby Design HousesCalvin Klein Collection - Offices & Showroom - 205 W 39th St. (bet. Seventh & Eighth Aves.)Donna Karan - Offices - 550 Seventh Ave. (bet. 39th & 40th)Michael Kors - Offices and Showroom - 11 W 42nd St.Oscar de la Renta - Offices and Showroom - 550 Seventh Ave. (bet. 39th & 40th)Ralph Lauren - Offices and Showroom - 550 Seventh Ave. (bet. 39th & 40th)Carolina Herrera - Offices and Showro - 501 Seventh Ave. at 37th St.Nearby Corporate HeadquartersHSBC - 452 5th Avenue at 40th StreetFoot Locker - 112 West 34th Street at 6th AvenueVera Wang - 225 West 39th Street at 7th AvenuePriceWaterhouseCoopers - 300 Madison Avenue at 42nd StreetInformation Builders - 2 Penn Plaza at 7th AvenueMcGraw Hill - 2 Penn Plaza at 7th AvenueParsons Brinckerhoff - 1 Penn Plaza at 33rd StreetThe New York Times - 620 8th Avenue at 40th StreetMetLife - 200 Park Avenue at 44th Street
  19. 19. 400 Fifth Avenue New York, NY 10018 General Hotel Enquiries: + 1 (212) 695 4005www.setaififthavenue.com • www.capellahotels.com

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